Russell Wadlin’s Post

I’m about to commit creative heresy.   People love to claim they come up with completely new and wildly original ideas that work.   I’m calling B.S.   The most effective ideas that build brands are not completely new. Completely new concepts are too much for us mere mortals to handle.   It’s not possible for AI to come up with the most effective branding ideas either, for the opposite reason. By its nature – AI is derivative. It cannot come up with an original idea because everything it puts out comes from a combination of things that already exist.   So, what then is creative gold?   A wildly original take on a known, comfortable given.   Humans like to say we love the original.   We’re liars.   We want to sound cool.   Actually, we love comfort food.   Aromas that take us back to Mom’s kitchen.   Music that we connect with a happy time in our lives.   Since we’re human, we also are not logical beings.   New things are exciting.   They make our hearts pump, and our feelings flow.   We really connect with an original twist on a beloved favorite.   Something that is so familiar that we let our defenses down, are receptive to and then BAM!   The original twist.   The next time someone tries to sell you on something completely different, think of Bullwinkle pulling a rabbit out of his hat.

Imagine if you could control how others think of you. Imagine people perceiving you the way you want . Imagine receiving huge benefits by just influencing others on how you're perceived . This is all possible by this one magic called "Halo effect" . And it never fails to amaze me ! Even y'all have seen this effect in your day to day life : → The one who went to a prestigious university is often perceived as more skilled than they actually are. → Someone who reads books is often perceived as a quiet , shy person. → The physically attractive ones are often perceived as someone with good nature. → A company with excellent marketing may be assumed to have high quality products, even if its products are not actually superior . In all these cases , one receives an unfair amount of advantage over others due to a completely unrelated quality. And optimistically , I believe this is no less than magic . It's amazing how your first impression can be influenced by just how you look, speak , dress , behave , smell , etc . I know it sounds too shallow. But that's how human nature is . "Blame the game , not the player " And by the way : That is how , ladies and gentlemen, branding works . How a brand is perceived to its customer depends on how it looks , speak , dress , behave , smell . My agency Brandwing always uses this power of perception so that my clients can create their desired personality for their brand. Follow Brandwing's official Instagram page : https://lnkd.in/guMU_rvr We're always ready to exploit human psychology :)

The BIGGEST LIE you've been told about personal branding... "You need an extraordinary life to be worth sharing." FALSE. I get it. You scroll through social media and see these Disney-like stories. And you immediately think, "My story isn't exciting enough. Not worth it..." But let me tell you this: Your story is powerful. I had a pretty standard childhood myself... Middle-class family. Decent school. No major hardships. For a long time I didn't think my story was interesting enough to share. But I was wrong. Every person's journey is unique and worth telling. You don't need a rags-to-riches fairytale Hollywood script. You weren't dirt poor and built a billion-dollar empire? That’s fine. Your childhood wasn't a trauma montage? That's okay too. Even if your background feels "boring" by social media standards That doesn't diminish your worth. Why? Because life is a continuous journey. You have three powerful stories to share: Your past Your present And your future. If your PAST wasn’t Hollywood worthy Talk about what you’re building TODAY And the exciting FUTURE you're creating. A book isn't defined by one chapter. You can control how exciting, boring, or remarkable it turns out. Remember We all have something to share. No one sees the world through your unique lens. Your journey, your insights, your perspective... they all matter. Put yourself out there. Share your story. Inspire others. ♻️ Enjoy this? Leave a comment down below if you find this useful.

I’m going to let you into a secret. I chose my branding colours to make you all like me more. Well, kinda! Colour has a significant impact on the subconscious mind, and certain colours evoke specific emotions and memories. People find themselves drawn more (or less) towards certain colours based on their personal experiences, cultural background and subconscious desires. Now imagine utilising that persuasive power within your branding. Take the likes of Netflix, Coca Cola and Nintendo… Their signature red logos link to feelings of fun, positivity and excitement. My own branding uses the colours blue, orange, cream and brown. Here’s why: 🩵 - trust, logic, security 🍊 - courage, confidence, warmth 🍦 - clarity 🤎 - warmth, support, authenticity Colour psychology is a powerful tool in branding and marketing. Tell me your branding colours and why you chose them! ♻️ repost so we can all chat about colours ——————————— For more mindset content, follow Emma Thompson

3 branding trends that'll make you taller AND thinner. OK, maybe not taller. But DEFINITELY thinner. 𝗪𝗵𝗲𝗻 𝗜 𝗳𝗶𝗿𝘀𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗲𝗱 𝘁𝗵𝗲𝘀𝗲, 𝗺𝘆 𝗷𝗮𝘄 𝗱𝗿𝗼𝗽𝗽𝗲𝗱. → It shows a 10-year trend in businesses → It clears away BS from what's real → It tells you what to do next It's like I'd been blind. I'd seen SYMPTOMS of these but didn't know 𝘄𝗵𝘆. 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄, 𝗜 𝘀𝗵𝗮𝗿𝗲 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝗲𝗱. → You'll know what to do next → You'll stop wasting time on useless stuff → You'll be so focused people will think you're psychic. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗺𝗼𝘃𝗲 𝘁𝗼 𝗺𝗮𝗸𝗲, 𝗿𝗲𝗮𝗱 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗴𝘂𝗶𝗱𝗲 𝗶𝗻 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄'𝘀 𝗮𝗿𝘁𝗶𝗰𝗹𝗲: https://lnkd.in/g2zqk58P P.S. Help me help others: PLEASE REPOST ♻️

Branding is Evil. It's psychological warfare.. Every color, every word, every perfectly placed ad —each is a weapon designed to exploit the deepest layers of the human mind. Brands don’t just sell products—they implant desires. They don’t just earn loyalty; they manufacture it. What if your choices weren’t really yours? What if the coffee you drank this morning, the shirt you wore, or even the values you hold dear were planted there—not by you, but by the architects of a brand? No exaggeration, Branding capitalizes on primal, subconscious triggers—fear, desire, nostalgia, belonging. It rewires how people think, feel, and act, often without them ever realizing it. If they knew, would they feel cheated? Lied to? Violated? As someone who builds brands, I stare into this abyss every day. It’s seductive—this power to influence millions, to mold their realities with a single campaign. But is it always ethical? Branding can be an art, a beacon, even a revolution. But it can also be a dark mirror of humanity’s worst impulses—manipulative, deceptive, and all-consuming. We, the creators, must ask ourselves: Are we inspiring dreams, or are we 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗶𝗹𝗹𝘂𝘀𝗶𝗼𝗻𝘀? Are we building trust, or are we building 𝗯𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗹𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸? Where does branding stop being a craft and start becoming a 𝗰𝗿𝗶𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗶𝗻𝗱? #branding #marketing #psychology

If branding is about perception. How do you know what is in the heart of your audience? As a brand owner, you don't want to be ignorant of what the public thinks of your products or services. So, how do you get to know what's in their mind? See, it's simple. The mouth speaks out of the abundance of the heart That means people give expression to what is in their mind with words. So, you want to be where they are talking. The comment section can be a helpful place. Especially, if you have made it open to a reasonable extent. Feedback from this outlet will have a huge impact to your service delivery as a brand. So, listen. Your audience is talking. Welcome to this Series. It's the 6th edition. I am loving it.... Are you? PS: How's weekend gonna be? Rest or work or more work?

Stop overthinking your Personal Brand! We just overdo it these days... We worry about every comment, every post, every like. I am guilty of that! In reality we control so little of how others perceive us. Focus on creating content that brings you joy, connect with your audience, resonates with your authentic self. You can’t please everyone! It doesn't mean neglecting your brand, it just means you need to chill a little more...😎 Let your personality shine through. The right people will be drawn to your brand. It will help you build a sustainable business a deeper audience connection a personal brand reflecting YOU. Trust the Process. _ _ _ Found any value here? If yes, please share 🤩 Cheers! Follow Fabio Sparano for Personal Branding, Business Growth & The Art of Communication + AI at Fabs Style Lab

People don't buy what you do, they buy why you do it. That's the essence of authentic marketing. It's not just about selling a product; it's about connecting with people on a deeper level. Seth Godin, the marketing guru, says it best: 𝗔𝗹𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗔𝗿𝗲 𝗟𝗶𝗮𝗿𝘀. Let's face it, some marketers are better storytellers than others. 😉 We've all seen those ads that scream "BUY THIS NOW!!! IT'S THE BEST!!!", followed by a dozen exclamation points and a photo of someone grinning manically. 𝘺𝘢𝘸𝘯 Those ads might get a few clicks, but they're not going to build lasting relationships with customers. Take Nike, for example. They don't just sell shoes; they sell the dream of achieving greatness. Their stories inspire us to push our limits and become the best versions of ourselves. 🏃♀️ So, the next time you're marketing your business, remember: be a storyteller. Share your passion, your values, and your why. Because when you tell your story authentically, you'll create connections that last.

I need some testers for my free Brand Reality Check tool (to make sure bits arent' broken) It's for you if you're fed up of being your industry's best kept secret and want WAY more return on your marketing efforts. And it's for you if your competitors are out there looking & sounding polished but with half your talent. This isn't another fluffy brand quiz telling you your brand archetype is 'disruptive mermaid with entrepreneurial tendencies.' It's the strategic equivalent of having your brutally honest best friend raid your business wardrobe. The Brand Reality Check gives you a no-filters assessment of where you're winning, where you're missing opportunities and leaving money on the table, and what to do next. If you'd love to be my guinea pig, drop an emoji in the comments or gimme a shout x