Jagadeash S’ Post

Lesson: Product success depends on a balanced combination of quality, effective brand awareness, and agility in responding to market shifts

A brand Indian mothers love is now Bankrupt? Tupperware, a brand once synonymous to Indian household has filed for Bankruptcy. This US based brand is known for its colorful and versatile products that apparently every Indian mother is fond of. Despite its craze in the market and rich legacy, Company struggled to keep pace with the dynamic and evolving market. The biggest reason? 𝐀 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐬𝐭𝐫𝐨𝐧𝐠 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 While other brands were focusing heavily on marketing or E-commerce, Tupperware's 90% (approx) sales came from direct sales channels until 2023. The biggest gap today in any field is between 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫'𝐬 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞𝐬 in terms of quality, convenience, and durability. While providing quality and durability, Tupperware couldn’t look after customer's convenience of shopping from one click. It's surely an unexpected turn of events faced by the brand. But this also shows how important it is to come in line with trends and keep your customer's expectations on top! Your thoughts on this? #opinion #trending #tupperware

Every Indian mom’s favorite brand filed for bankruptcy? I'm talking about Tupperware! I still remember how back in school my mother used to scold me for getting even a tiny scratch on my bottle. The news about Tupperware filing for Bankruptcy is all over the place. As unbelievable as it may sound, the brand let its competitors get ahead of them. We live in a world where we are used to getting things delivered with a click in just 10 minutes. In such times, Tupperware, a brand so important to Indian mothers, failed to adapt this. While they kept their quality, versatility, and durability on top, they let slip their consumers convenience. A brand is nothing without its customers. And Tupperware failed to adapt to the changing consumer preferences. - Besides this, with changing mindset, customers also prefer steel over plastic (sometimes) which was a limitation here. - The party-based selling model or a few retail stores was another! This news feels somewhat personal being their customer for so long! If they would have adapted to the changing trends, would they still be competing other players? What do you think? #tupperware #trending #relatable #opinion

𝐇𝐨𝐰 𝐏𝐮𝐥𝐬𝐞 𝐜𝐚𝐧𝐝𝐲 𝐭𝐨𝐨𝐤 𝐭𝐡𝐞 𝐈𝐧𝐝𝐢𝐚𝐧 𝐦𝐚𝐫𝐤𝐞𝐭 𝐛𝐲 𝐬𝐭𝐨𝐫𝐦? 𝐔𝐧𝐢𝐪𝐮𝐞 𝐅𝐥𝐚𝐯𝐨𝐫: They capitalized on the popularity of raw mango (kaccha aam) taste, a favorite in India, but with a twist. The candy starts sweet and then surprises you with a tangy and salty center, offering a unique flavor experience. 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐒𝐞𝐠𝐦𝐞𝐧𝐭: Pulse entered the hard-boiled candy (HBC) market segment, which was already experiencing rapid growth in India. This segment offered an opportunity for innovation. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐏𝐫𝐢𝐜𝐢𝐧𝐠: They launched the candy at just 1 rupee, making it incredibly affordable for a broad range of consumers and encouraging impulse purchases. 𝐖𝐨𝐫𝐝-𝐨𝐟-𝐌𝐨𝐮𝐭𝐡 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: The delicious and unique candy sparked conversation and #recommendations, leading to organic growth through word-of-mouth. 𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐦𝐚𝐬𝐬𝐞𝐬: Priced at just one rupee, Pulse candy was accessible to a wide range of consumers. This low price point encouraged impulse purchases and bulk buying. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐀𝐦𝐩𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧: While traditional advertising was limited, Pulse benefited from social media. Fans actively promoted the candy online, creating a strong brand presence.

Last week, I caught up with a friend I’ve known for 13 years. He’s now the co-founder of an apparel brand in India, and during our conversation, he asked me a simple question: “What is your best-selling product at M.O.M Meal of the Moment?” That question took me straight back to 2019. The snack market then was noisy - bold flavours, loud packaging and everyone chasing trends. We didn’t rush it. Instead of following the crowd, we focused on creating something timeless - snacks that people could trust and keep coming back to. We took our time, perfected the product, and eventually launched the 'Roasted Makhanas' in 5 flavours. They are simple, light and versatile - just as fitting for a movie night as for a fitness enthusiast’s pantry. Today, the roasted makhanas are MOM’s best sellers. In a crowded market, it’s not always about doing something loud. Even the simplest ideas, done well, can become timeless. By the way, what’s the one roasted makhana flavour you can’t resist? #brand #MOM #MealOfMoment #RoastedMakhanas #BestSeller

The Story of Frooti and How It Became Every Indian Kid’s Favorite Mango Drink! 𝗕𝗮𝗰𝗸 𝗶𝗻 𝘁𝗵𝗲 '𝟴𝟬𝘀, most Indians enjoyed mangoes only in summer, waiting eagerly for that burst of sweetness in each slice. Mango was the fruit of Indian summers, but there was one problem – it didn’t last. You had to wait a whole year to taste that juicy goodness again. Enter Frooti, a little green tetrapak that promised “fresh n’ juicy” mango anytime, anywhere! When Frooti launched, it wasn’t just another drink. It was India’s first packaged mango drink – easy to carry, fun to drink, and with all the appeal of mangoes in every sip. The genius behind Frooti’s marketing? They didn’t sell it as just a drink. They sold it as the experience of mango all year round. 𝗦𝗼 𝘄𝗵𝗮𝘁 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘀𝗮𝘂𝗰𝗲 𝗵𝗲𝗿𝗲? Frooti’s marketing team knew they weren’t just competing with drinks; they were competing with the experience of mango. From catchy jingles to bold, colorful ads, Frooti became more than a drink; it became a memory in the making. Think about it: in ads, kids were seen holding Frooti like a trophy, the way you’d cherish a mango on a hot summer day. The brand’s vibe? “Yeh Frooti hai boss!” – playful, confident, and refreshing. 𝗙𝗮𝘀𝘁-𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝘁𝗼 𝘁𝗼𝗱𝗮𝘆 – Frooti’s simple, memorable strategy laid the foundation for so many iconic Indian brands. It’s a lesson in branding that goes beyond just selling a product. Frooti was the first to take something as universal as mango cravings and turn it into a year-round, on-the-go experience that every kid (and adult) could relate to. 𝗙𝘂𝗻 𝗳𝗮𝗰𝘁: Frooti was also the first Indian brand to introduce the concept of a tetrapak. That green box didn’t just keep the drink fresh; it made Frooti iconic, giving it a playful look that stood out in every store! The next time you think of brand strategy, remember: you’re not just selling a product. You’re building a connection that lasts. #MarketingMagic #Frooti #IndianBrands #Branding #Marketing

😱 post based on real life incidents 😱 just kidding but i am going to share a brand story today an the brand is......... Parle-G: The Biscuit That Fed a Nation 🍪 The Story: In the 1990s, India was going through economic reforms, and the middle-class population was on the rise. But during this time of growth, there was one brand that provided comfort, nourishment, and affordability like no other— Parle-G. In 2020, when the COVID-19 pandemic brought the world to a halt, Parle-G stepped up. The brand broke its own records by selling the highest number of biscuits ever during the lockdown. Why? Because for many, Parle-G wasn’t just a snack; it became a lifeline. Affordable, nutritious, and widely available, the biscuit sustained families, travelers, and frontline workers alike. And let’s not forget its iconic packaging—unchanged for decades—with the Parle-G girl becoming a nostalgic symbol for generations. What We Learn: 1️⃣ Affordability and accessibility matter. Parle-G thrived by being available to everyone, everywhere, without compromising quality. 2️⃣ Consistency builds trust. Even during a crisis, customers relied on a brand they trusted for decades. 3️⃣ Emotional connection is key. Parle-G isn’t just a product—it’s a part of life’s small, sweet moments. 👉 Fun Fact: Did you know that Parle-G holds the Guinness World Record as the world’s largest-selling biscuit brand? What’s your fondest memory with Parle-G? coment it down and i will give 50 Parle-G #BrandStories #MarketingLessons #ParleG #LegacyBrands

𝗕𝗹𝗶𝗻𝗱 𝗧𝗮𝘀𝘁𝗲 𝗧𝗲𝘀𝘁𝘀: 𝗧𝗮𝘀𝘁𝗲 𝗼𝗿 𝗕𝗿𝗮𝗻𝗱? 𝗗𝗼𝗲𝘀 𝗧𝗮𝘀𝘁𝗲 𝗥𝗲𝗮𝗹𝗹𝘆 𝗪𝗶𝗻? (𝗳𝘁. 𝗧𝗶𝗴𝗴𝗹𝗲) Ever wonder why a product shines in a blind taste test but falters when you see the brand? It's the 𝗣𝗲𝗽𝘀𝗶 𝗣𝗮𝗿𝗮𝗱𝗼𝘅 in action! Take Tiggle, a hot chocolate brand, on Shark Tank India 🦈 Blind tests remove brand bias, leveling the playing field. The founder Anuva Kakkar took Tiggle straight to the streets of Gurgaon. She offered blind taste tests: two Tiggle Hot chocolate cups and one competitor's. Here, with no brand influence, Tiggle's flavor stole the show! This is blind testing's power. It lets consumers focus solely on taste. For Tiggle, it validated their hot chocolate's quality. ☕ But taste isn't everything. Branding reigns supreme. Coca-Cola, for example, might not always win blind tests, but its strong brand image keeps it on top. Similarly, Tiggle's delicious hot chocolate needs a strong brand identity to compete. 𝗧𝗵𝗲 𝗧𝗶𝗴𝗴𝗹𝗲 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆 A winning product excels in both taste and branding, as shown by the Pepsi Paradox. While Tiggle impressed in the blind test, building a memorable logo, compelling story, and positive associations is key for long-term success. What are your thoughts on blind taste tests? Share your experiences in the comments! #SharkTankIndia #BlindTasteTest #Branding #Marketing #MBA #IIM

A 17-year-old girl named Nadia took the helm as Chief Marketing Officer at Frooti and skyrocketed its revenue from ₹300 crore to ₹8000 crore. Color Change Magic: Frooti, originally in a green packet, got a fresh look when Nadia switched to yellow packaging, instantly signifying mango. This move was so impactful that it set a trend, with every other mango drink brand following suit. Smart Pricing for Kids: Understanding that kids don't have high purchasing power and cheap items fly off the shelves in India, Nadia introduced a triangular-shaped tetra pack of Frooti priced at just ₹2.5. This affordable pack didn't need refrigeration, making it perfect for the market. Innovative Bottles: Frooti was also a pioneer in introducing cold drinks in plastic bottles, a move that set it apart from competitors. From Kids to Families: Nadia shifted Frooti's image from a children's drink to a family favorite by promoting it with Bollywood celebrities, broadening its appeal and market reach. Nadia's brilliant marketing tactics not only transformed Frooti but also set new standards in the industry. What do you think? Follow Rahul Das #marketing #innovation #business #frooti #inspire

50 years - 1 iconic candy - Endless childhood memories How did a colorful chocolate shell become every Indian kid's favorite treat? This one’s not your average candy; it’s a splash of nostalgia in every bite. Here’s how Cadbury Gifting India Gems became a burst of joy in the candy market - and what led to its decline! Need the newsletter link? Comment "Gems" below! 👇 #Cadbury #CadburyGems #Gems #Candy #Nostalgia #Advertising #DigitalBranding #Branding #MarketingStrategies #Marketing #CaseStudy #Customer