Kiran Gorad’s Post

A brand Indian mothers love is now Bankrupt? Tupperware, a brand once synonymous to Indian household has filed for Bankruptcy. This US based brand is known for its colorful and versatile products that apparently every Indian mother is fond of. Despite its craze in the market and rich legacy, Company struggled to keep pace with the dynamic and evolving market. The biggest reason? 𝐀 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐬𝐭𝐫𝐨𝐧𝐠 𝐨𝐧𝐥𝐢𝐧𝐞 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 While other brands were focusing heavily on marketing or E-commerce, Tupperware's 90% (approx) sales came from direct sales channels until 2023. The biggest gap today in any field is between 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫'𝐬 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝'𝐬 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐚𝐛𝐥𝐞𝐬 in terms of quality, convenience, and durability. While providing quality and durability, Tupperware couldn’t look after customer's convenience of shopping from one click. It's surely an unexpected turn of events faced by the brand. But this also shows how important it is to come in line with trends and keep your customer's expectations on top! Your thoughts on this? #opinion #trending #tupperware

Every Indian mom’s favorite brand filed for bankruptcy? I'm talking about Tupperware! I still remember how back in school my mother used to scold me for getting even a tiny scratch on my bottle. The news about Tupperware filing for Bankruptcy is all over the place. As unbelievable as it may sound, the brand let its competitors get ahead of them. We live in a world where we are used to getting things delivered with a click in just 10 minutes. In such times, Tupperware, a brand so important to Indian mothers, failed to adapt this. While they kept their quality, versatility, and durability on top, they let slip their consumers convenience. A brand is nothing without its customers. And Tupperware failed to adapt to the changing consumer preferences. - Besides this, with changing mindset, customers also prefer steel over plastic (sometimes) which was a limitation here. - The party-based selling model or a few retail stores was another! This news feels somewhat personal being their customer for so long! If they would have adapted to the changing trends, would they still be competing other players? What do you think? #tupperware #trending #relatable #opinion

Did you ever imagine a brand loved by so many Indian households would go #bankrupt? #Tupperware, once a household name in India, has filed for bankruptcy. Known for its vibrant and versatile products, it was a favorite for many, especially Indian mothers. Despite its iconic status and loyal customer base, Tupperware struggled to adapt to the ever-changing market. The main challenge? 𝐀 𝐥𝐚𝐜𝐤 𝐨𝐟 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞. While most #brands shifted to e-commerce and online marketing, Tupperware relied on direct sales for about 90% of its revenue until 2023. This misalignment between #consumer expectations and the brand’s ability to offer convenience in the digital age became a key issue. Though Tupperware provided quality and durability, it missed the mark on the convenience of online shopping, a critical factor for today's consumers. It’s a surprising turn for such an established brand, but it highlights the importance of staying ahead of trends and keeping customer expectations at the forefront. What are your thoughts? #BusinessInsights #Tupperware #MarketTrends #CustomerExperience #EcommerceShift #BrandEvolution #DigitalTransformation

"Unke ghar to bhai har cheej tupperware ki hai" , a common talk among aspirational customers in india in last 2-3 decades, who wished they could also shift their Kitchenware to those bright colored, premium products. Tupperware: The End of an Era, but a Legacy That Lives On Tupperware once revolutionized kitchens worldwide and made good inroads in India as well, from keeping chapatis/parathas soft to preserving meals, it was an obvious choice for school going children and office going adults. However, the brand has struggled to adapt to changing consumer habits. Slow to embrace online shopping, new channels and facing rising competition, Tupperware also grapples with environmental concerns as consumers move away from plastic and shift to glass and other sustainable options. Internal inefficiencies and leadership challenges compounded by a difficult microeconomic environment have led to declining sales—down 40% in the last decade. Filing for Chapter 11 bankruptcy, Tupperware's legacy remains, even as it fights for survival in an evolving market. #Tupperware #EndOfAnEra #AdaptingToChange #Legacy

Don’t extend a baby food category into condoms 👶 Just because you have the manufacturing prowess and distribution doesn’t mean you can sell anything from any brand 🤔 HUL is probably the biggest house of brands in India. And even they’ve tried this and gotten their hand burnt 🔥 The examples are plenty, esp in any consumer brand - Lux tried to sell a premium variant as Lux international (instead rebranded to DOVE) - Faasos tried to sell biryani (instead created a new brand and Rebel Foods was born) - Rin tried to sell Rin supreme, later rebranded it to Surf Excel But why doesn’t it work? - Any brand on earth can only have so many associations. - Trying to add associations feel weird - It also leaves consumers wondering “Is this the real product after all?” (a) Faasos is known for rolls and anything other than that feels weird tbh! (b) Apple is a tech company and it would feel extremely weird if they sold beer 🍺 Trying to stretch associations and build into new categories rarely works - Even for huge businesses like HUL.

A brand indian mother's love is now bankrupt. #Tupperware, a brand once synonymous to Indian households has filed for bankruptcy. The US based brand is known for its colourful and versatile products that apparently every indian mother is fond of. Despite its craze in the market and rich legacy, the company struggled to keep pace with the dynamic and evolving market. The Biggest reason?? #A #lack #of #strong #online #presence. While other brands were focusing heavily on marketing or E-commerce, Tupperware's 90% (approx) sales came from direct channel sales until 2023. The biggest gap today in any field is between #consumers #expections #and #brands #deliverables in terms of quality, convenience and durability. While providing quality and durability the company couldn't look after customers convenience of shopping from one click. It's surely an unexpected turn of events faced by the brand. But this also shows how important it is to come in line with trends and keep your customers expectations on top! Would appreciate your thoughts on this. #opinion #tupperware.

#Beautyretail is on a growth trajectory in India despite low per capita expenditure on the same. Why are brands and retailers eyeing the India BPC market? India has one of the lowest per-capita spending on beauty and personal care (BPC) at USD12 per annum, as per Euromonitor International. While of course the large population leads to India having a much lower per capita, and add to that, the use of this category varies vastly from urban to rural parts of the country; new players, both Indian and international retailers entering this market signals to the fact that they are betting heavily on India’s potential as a key player in the global BPC market. Anchit Nayar, CEO, Beauty ecommerce, Nykaa, says, “the per capita consumption of beauty in which India is still relatively low compared to other similar markets and so that number is set to grow on a per capita basis quite meaningfully over the coming years,” during the Q4FY24 earnings call. “We are seeing a shift in the consumption behaviour from personal care to beauty, and that is again a trend seen in other markets as their GDP per capita and consumption per capita increases, there is this shift that does occur which is beneficial to a platform like Nykaa, which is predominantly a beauty retailer.” Adds Nayar. Harmeet Singh, VP, Marketing ecommerce and product, south Asia, The Body Shop says “Over the past decade or so the retail landscape has gone through a massive shift, especially due to the pandemic. Quick commerce, which is the new highlight, where consumers don’t want to wait for more than 10 minutes to get their order, is giving huge competition to all retailers in terms of how to keep up and stay ahead of the innovations and the experience that consumers are exhibiting while shopping.” Read the story to find out. Only on ET Prime #BPC #BPCretail #Nykaa #SSbeauty #beauty #tgif https://bit.ly/3R9okzY

Sealed with Memories- Tupperware's journey from Beloved to Bankruptcy Tupperware recently filed for bankruptcy, marking the end of an era for a brand that once dominated kitchens across India. In India, Tupperware became a household name in the 1990s, celebrated for its durable and colorful containers that promised to keep food fresh. Tupperware parties were a social highlight, where friends gathered to share recipes and experiences. As decades passed, Tupperware became synonymous with family meals and cherished memories. It's not just a brand , it is an emotion for every Mom and Grandmom. I still remember my Mom scolding me when I lost my Tupperware tiffin box in school. However, as the world changed, so did consumer habits. The rise of convenience foods and single-use packaging began to overshadow Tupperware's core appeal. Despite efforts to innovate and rebrand, Tupperware struggled to keep up. By the early 2020s, Tupperware faced mounting financial pressures. Despite its rich history, the brand's bankruptcy seemed inevitable. Here are some key reasons for its bankruptcy: Changing Consumer Habits: Shift towards disposable and single-use products over reusable containers. Decline of Home Parties: The traditional Tupperware party model lost popularity in favor of online shopping Increased Competition: Rise of competitors offering similar products at lower prices or through more accessible channels Failure to Innovate: Struggled to adapt to contemporary trends and consumer preferences, particularly around sustainability Aging Demographic: Core customer base aging, with fewer younger customers engaging with the brand. Supply Chain Issues: Disruptions in supply chains affected production and distribution It's another example of how a brand needs to constantly evolve over time. Do you have any 90s memory related to this brand? #debospeaks #Tupperware #bankruptcy

Discover the inspiring journey of Falguni Nayar, and how she transformed the beauty retail industry in India. 💄 Share your thoughts in the comments below. What lessons have you learned from Nykaa's success story? #NykaaSuccess #StartupLessons #BeautyRevolution #JoinTheConversation https://lnkd.in/ds-sVwtd

Ever heard of Nykaa? 🤔 (Everyone one did) They’re big players in the beauty market!😎 Imagine this: you're obsessed with makeup, but finding the right and real products can be a nightmare. Once my friend told me—big online shopping brands also sells beauty & skin products at low price But nykaa is different🤓 They sell 100% real products Limited brands, products flying off shelves, and forget about trying things on before you buy! Well, Falguni Nayar, the founder of Nykaa, felt the same way. So, in 2012, she created a one-stop shop for all things beauty! Nykaa started online, offering a huge range of products from all sorts of brands, both Indian and international. From mom fashion to daughter fashion it’s all there!😆 But Nykaa didn't stop there. They realized some people love trying things on before they buy (♀️ maybe that's you?) So,they opened physical stores too! Now you can get the best of both worlds - online browsing and in-store testing. The result? Nykaa became a total game-player for beauty shopping in India! They even launched their own line of amazing products at great prices. Talk about girl power! 💪 P.S. Did you know Falguni Nayar is now India's richest self-made woman? Now that's what I call #girlboss goals! Nykaafashion #sucessstory #marketing