Culture x Spirits Case Study - X MUSE ('Tenth Muse') Spirits Limited Last month, Jago attended the launch of X Muse’s annual cocktail competition, held in The Red Room at The Connaught. In this competition, bartenders are challenged to create cocktails inspired by art (in all its forms) - not wholly groundbreaking, but stay with me! I was struck by the communication on the brand - winning technical faith first with a genuinely insightful tasting that outlined X Muse’s key production differences - before moving on to highlight the brand’s cultural ties. From planting the competition in Jupiter Artland, to launching cocktails at Frieze 2023, X Muse draws on its cultural pillars with conviction, to impactful effect. If you’re looking to incorporate culture into your brand - whether you’re an established mainstay or newly launched - in a way that feels natural and exciting, get in touch! This approach is increasingly effective and absolutely achievable. In the meantime, have a look at this X Muse Cocktail - The Conversation, created by Sebastien Gans 🦋 35ml X Muse Vodka 15ml Suze 20ml Fresh lemon juice 15ml Sugar syrup Scoop half a passionfruit Shake - Strain - Coupette - Garnish with lemon thyme #jago #jagocreative #spirits #drinks #cocktails #education #presentation #marketing #branding #mixology #beverage #alcohol #bartending #hospitality #beverageservices #drinkstagram #drinkindustry #cocktailculture #drinkexpert #beveragetrends #drinkspecialist #jagocreative #music #drinkexperience #beverageindustry #playlist #drinkconsultant #agency #drinkbusiness #drinkmarketing
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👇🏻 Here’s what you should know about tequila shot A sprinkle of salt on the back of the hand, a slice of lemon clenched between the fingers, and a fiery shot of tequila at the ready. But how did this ritual come about, and what's the true reason behind it? Salt and lime are traditionally served with tequila for a variety of reasons, including: 1️⃣ Enhances flavor Salt and lime balance the tequila's robustness with the tartness of the lime, and the saltiness of the salt enhances the tequila's flavor. 2️⃣Reduces burn The salt reduces the burn of the tequila's potent alcohol. 3️⃣Masks poor quality In the late 19th century, when tequila's popularity spiked, many poor quality brands were produced. Salt and lime were used to mask the taste of these crudely-made tequilas. 4️⃣Sensory distraction The salt acts as a sensory distraction, diverting attention from the tequila's raw burning sensation. At the end of the day, how you enjoy tequila boils down to personal preference. Whether you're a salt-and-lemon aficionado or a tequila purist, the spirit's rich history and vibrant flavors promise an experience like no other. How do you prefer to take your tequila shot ? Let me know in the comments below! #sonalholland #masterofwine #tequila #tequilashot #spirits #traditional #agave
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Mixology is about more than ingredients. Techniques like carbonation can elevate your cocktails, adding fizz and effervescence. Try using a soda siphon or carbonation system to infuse bubbles seamlessly into any drink. Experiment with different levels of carbonation to find the perfect balance and mouthfeel for each. Alternatively, incorporating ingredients like tonic water or sparkling wine can enhance flavors and textures. With careful attention to carbonation, you take your craft cocktails to the next level!🫧 #CraftingCocktailFizz #ElevatedMixology #CarbonationTechniques #FizzAndFlavor #CraftCocktails
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Citrus has long been a fan favorite of mixologists. From limes and lemons to oranges and even pineapple, its sour and zesty profile adds a welcome complexity to a myriad of cocktails. In the classic whiskey sour, the brightness of freshly squeezed lemon juice and the warmth of the whiskey complement one another to create a delightfully balanced drink. Similarly, a twist of lime in a gin and tonic accentuates the botanical complexity of the cocktail. Arguably, no Gin and Tonic is complete without it. Innovative mixologists continue to experiment with a variety of unlikely combinations. Take, for instance, Old Fashioneds made from whiskey or Negronis with a touch of orange zest. In the realm of cocktail creation, your imagination is the limit.🍸 #CitrusCocktails #MixologyFavorites #WhiskeySourDelight #GinandTonicTwist #InnovativeMixology #ClassicCocktailTwists #CocktailCreations #CheersToImagination #CitrusZest #MixologistMagic
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Gold across the board for Drink GoodDays (Classic Cocktails & Beverages). Link below to see what our panel had to say about these premium canned cocktails made with real spirits. #rtd #rtdcocktails #readytodrink #cocktails #drinksindustry #alcoholindustry #spiritsindustry
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Our American Mule and Lisa's Lemonade are highlighted in the article "Pop Your Top: Cocktails in a Can" by the Two River Times. Learn more about why these RTD cocktails are making waves in the industry. #AmericanMule #LisasLemonade #RTDCocktails #TwoRiverTimes
Pop Your Top: Cocktails in a Can
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Attention all fellow mixologists and vodka aficionados! 🍹 Whether you're hosting a soirée or simply looking to expand your cocktail repertoire, vodka is the ultimate essential. Its smooth, clean profile serves as the perfect canvas for crafting an array of cocktails, catering to every palate. Dive into our latest article to discover some of the finest vodka cocktail recipes that are sure to impress your guests and elevate any occasion. Cheers to the art of mixology! Link in comments 👇️#VodkaMixology #CocktailRecipes #CraftCocktails
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The next trend: THE FOOD “Rather than passing around one special cocktail, couples are leaning into the drinking experience. Think Bemelmans-inspired tableside martinis, a roaming gin cart with an exotic array of fixings, dinner courses paired with sipping tequila, or a full-on tequila bar. From decadent dessert or grazing tables to custom cocktails and DIY drink stations, guests are loving doing it for themselves. There’s something exciting about having your own ice cream truck at an event. In a day and age where customization is expected, DIY stations give that option for both variety and personalization Let us know your views about this trend in the comments below #trends #weddingtrends2024 #destinationweddings #luxuryweddings
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Ever wondered about the story behind your favorite cocktail? Did you know that the origins of cocktails can be traced back to the early 19th century? The term "cocktail" first appeared in print in 1806, defined as a mix of spirits, sugar, water, and bitters. Today, we enjoy a vast array of creative concoctions, from molecular mixology to modern twists on classic favorites. One interesting fact is that the Margarita🍸, a widely beloved cocktail, might have started from a simple blend of tequila, lime, and an orange liqueur. Some of the most inventive cocktails now feature ingredients like edible flowers, smoked ice, and unusual herbs. Btw have you ever encountered a cocktail that left a lasting impression? Share your most memorable cocktail experiences! 🍸 #CocktailHistory #Mixology #CocktailCulture
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🌸🍹 **Spring Refreshment Alert!** 🍹🌸 As the flowers bloom and the air fills with the scent of spring, why not add a dash of refreshment to your evenings? 🌿✨ We've whipped up some incredible spring cocktail recipes that are sure to shake up your routine, featuring the subtle yet captivating flavors of mint and lavender. 🌱💜 **Ready to elevate your mixology game?** Dive into our latest article for exclusive recipes that promise to deliver that perfect spring zing. Trust us, after trying these, you'll never want your drinks any other way! 👇👇👇👇 #SpringCocktails #MintAndLavender #CocktailRecipes #DrinkOfTheDay #RefreshingDrinks #MixologyArt
Spring Cocktails—Shaken Not Stirred
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The Secret to Cocktail Magic: It's All About Balance! ✨ Ever wonder how bartenders whip up those consistently delicious cocktails? It's all about the magic formula: spirit, citrus, and sweet in perfect harmony! Here's the key to unlocking your inner mixologist: The Golden Ratio: 2 oz Spirit: This is your base, the heart of the drink. Gin, vodka, tequila, rum - the possibilities are endless! 3/4 oz Sweet: Simple syrup, liqueurs, flavored syrups - add a touch of sweetness to round out the flavors. 3/4 oz Citrus: Freshly squeezed lime, lemon, grapefruit - a burst of citrus brightens the drink and cuts through the spirit. Pro Tip: Measure it Out! ⚖️ Using a jigger or bar spoon ensures consistent flavor every single time. No more "eyeballing" it and ending up with a cocktail that's too sweet or sour. The Shake-Up: Combine all your ingredients with ice in a shaker, give it a good shake (think rockstar, not sleepy arm swing), and strain into a fresh ice-filled glass. Voila! A perfectly balanced masterpiece ready to impress your taste buds (and maybe your friends). Now get mixing and share your creations! Tag us and use #SunshineMixology #CocktailMagic #BalanceIsKey #TheGoldenRatio #MixologyMadeEasy #SunshineConsulting #CrystalMN
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