Jago Creative’s Post

Culture x Spirits Case Study - X MUSE ('Tenth Muse') Spirits Limited Last month, Jago attended the launch of X Muse’s annual cocktail competition, held in The Red Room at The Connaught. In this competition, bartenders are challenged to create cocktails inspired by art (in all its forms) - not wholly groundbreaking, but stay with me! I was struck by the communication on the brand - winning technical faith first with a genuinely insightful tasting that outlined X Muse’s key production differences - before moving on to highlight the brand’s cultural ties. From planting the competition in Jupiter Artland, to launching cocktails at Frieze 2023, X Muse draws on its cultural pillars with conviction, to impactful effect. If you’re looking to incorporate culture into your brand - whether you’re an established mainstay or newly launched - in a way that feels natural and exciting, get in touch! This approach is increasingly effective and absolutely achievable. In the meantime, have a look at this X Muse Cocktail - The Conversation, created by Sebastien Gans 🦋 35ml X Muse Vodka 15ml Suze 20ml Fresh lemon juice 15ml Sugar syrup Scoop half a passionfruit Shake - Strain - Coupette - Garnish with lemon thyme  #jago #jagocreative #spirits #drinks #cocktails #education #presentation #marketing #branding #mixology #beverage #alcohol #bartending #hospitality #beverageservices #drinkstagram #drinkindustry #cocktailculture #drinkexpert #beveragetrends #drinkspecialist #jagocreative #music #drinkexperience #beverageindustry #playlist #drinkconsultant #agency #drinkbusiness #drinkmarketing 

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