JAGSoM - Jagdish Sheth School of Management’s Post

Marketing isn’t a one-size-fits-all 🎯 In this video,Tristan breaks down the key differences between B2B and B2C marketing. From decision-making processes to emotional appeals and relationship building, learn how these two approaches vary and why each requires a tailored strategy. #Marketing101 #B2BvsB2C #ExpertInsights

Marketing isn’t a one-size-fits-all 🎯 In this video,Tristan breaks down the key differences between B2B and B2C marketing. From decision-making processes to emotional appeals and relationship building, learn how these two approaches vary and why each requires a tailored strategy. #Marketing101 #B2BvsB2C #ExpertInsights

Creating highly personalized, one-to-one experiences takes collaboration and creativity. ✅ In a recent webinar, Molly Bruckman, Head of Growth at Mutiny shares how they’re working closely with AEs to design deeply customized programs to craft unique, impactful personalized strategies. Watch the full webinar now on demand: https://bit.ly/49qeCBd #B2B #MarketingStrategy

Expert Marketing Insights from the 2nd Brew & Brainstorm: B2B Marketeer Roundtable Presented by ObserveNow Vinny Sharma - Securonix offered her insights on the evolving B2B marketing landscape. An evening rich with marketing wisdom and brewed innovative strategies, setting the stage for future marketing trends. #ObserveNowMedia #MarketeerThinkTank #VirtualRoundtable #B2BMarketing #BusinessStrategy #ThoughtLeadership #networkingevents #ProfessionalGrowth #InnovationinMarketing #DigitalTransformation #marketingtrends2024 #Gurugram #ObserveNowB2B #ObserveNowMarketeer #ObserveNowB2BMarketeer #ObserveNowMarketeerThinkTank #b2bmarketeerthinktank

Brand awareness, at it's core, makes plenty of sense. But, in the world of complex B2B, you really want potential customers thinking of you for the right thing at the right time: a whole other level. Dig into John Dawes explaining what memory links are, and how they are a much better way to pursue and track your brand's meaningful awareness --->

Moment marketing works, right? 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 69 - 𝐑𝐢𝐝𝐢𝐧𝐠 𝐓𝐡𝐞 𝐓𝐫𝐞𝐧𝐝𝐬 Check out more B2B Marketing comic episodes at The Marketing Tales #b2bmarketing #b2bcomic #comic #accountbasedmarketing

Earned media puts your stories in front of your ideal buyers which is great, right? What is even better is that because the stories come from a trusted industry source, it delivers an incredible amount of credibility for your company. See some examples: https://lnkd.in/dxxsNfuJ #B2B #RankinPR #EarnedMedia #PRStrategy #BrandAwareness

We get it. The marketing landscape has changed, and it's time to ditch the outdated strategies. Take the first step towards growth. Learn more about unlocking B2B Growth with Account-Based Marketing below. ⤵️ https://buff.ly/3zRdqJc #abm #b2b #b2bleadgeneration #b2bmarketing

𝗕𝘂𝗶𝗹𝗱 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗕𝟮𝗕 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 In our latest blog, Yo Marketing Agency contributor Jacqueline Ball discusses how in today's B2B landscape, it's not just about the product or service. It's about the connection. 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 is becoming a key driver in B2B decision-making. Learn how to leverage this trend to build trust and drive sales. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗯𝗹𝗼𝗴 𝗽𝗼𝘀𝘁: https://lnkd.in/eeSB3iib #B2BMarketing #DigitalMarketing #BrandBuilding #EmotionalIntelligence #MarketingStrategy #YoMarketing

Check out this case study to see how DXGs partner agency, NEXA, boosted Jotun's B2B division to new heights of digital engagement and creative excellence. From LinkedIn strategies to comprehensive B2B marketing, discover the story of collaboration, innovation, and success. Contact us to learn how we can supercharge your B2B marketing! #DXGGlobal #InboundMarketing #HubSpot #GrowthMarketing #HubSpotPartners #DigitalAgency #MarketingStrategy #DigitalTransformation