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E-commerce Merchandising,Visual merchandising, beneficial for brick-and-mortar stores, is also crucial for e-commerce. It enhances online metrics like engagement, conversion rate, and AOV. Brands can apply in-store tactics online by optimizing homepage, site layout, navigation, product presentation, social proof, product bundling, and checkout.

 "In retail's dynamic realm, visual merchandising excellence is pivotal. Merging the physical and digital shopping experiences offers retailers a wealth of opportunities to engage customers, build lasting loyalty, and elevate their brand to unprecedented success." This article demonstrates some excellent examples. #customerexperience # Lets Talk !

Merchandising with Purpose: Creating Consumer-Driven Spaces Merchandising is evolving. It’s no longer just about filling shelves—it’s about designing an experience that mirrors how consumers live, engage, and consume. By flipping traditional frameworks, like OBPPC, to the consumer’s perspective, we can transform hypermarket aisles into dynamic, purpose-driven spaces that resonate with real behaviors. Here’s the foundation: Every product serves a unique moment in the consumer’s life. From "Try" sizes that invite discovery, to "Celebrate" packs for special occasions, each SKU plays a specific role. This consumer-first framework brings a new clarity to how hypermarket shelves should be structured. But to drive true precision, we begin with behavioral data from VERTEX™ to map a Brand or Category consumers and demographic shares to get the overall perspective before diving into the details. Next, with the OBPPC module that is tagged to VERTEX, we focus on consumer-driven actionability. The aisle could then be reimagined as follows: •Try: Small formats placed to spark curiosity and trial. •Drink: Ready-to-go options positioned for convenience and impulse. •Enjoy: Everyday packs taking prime positions for indulgent moments. •Share: Family-sized SKUs prioritized in community-heavy areas. •Love: Premium products displayed to delight loyal consumers. •Splurge: Indulgent, high-value options to elevate the shopping experience. •Celebrate: Festive, large-format packs featured during seasonal highs. The result? Shelves that aren’t just stocked—they’re strategically alive, driving relevance, delighting consumers, and delivering results. This isn’t just about changing aisle layouts—it’s about shaping how consumers experience your brand at every touchpoint, ensuring that every interaction is meaningful and perfectly timed. Merchandising Re-imagined. Ready to lead the transformation? VERTEX™: Empowering Merchandising with Consumer Precision

Merchandising with Purpose: Creating Consumer-Driven Spaces Merchandising is evolving. It’s no longer just about filling shelves—it’s about designing an experience that mirrors how consumers live, engage, and consume. By flipping traditional frameworks, like OBPPC, to the consumer’s perspective, we can transform hypermarket aisles into dynamic, purpose-driven spaces that resonate with real behaviors. Here’s the foundation: Every product serves a unique moment in the consumer’s life. From "Try" sizes that invite discovery, to "Celebrate" packs for special occasions, each SKU plays a specific role. This consumer-first framework brings a new clarity to how hypermarket shelves should be structured. But to drive true precision, we begin with behavioral data from VERTEX™ to map a Brand or Category consumers and demographic shares to get the overall perspective before diving into the details. Next, with the OBPPC module that is tagged to VERTEX, we focus on consumer-driven actionability. The aisle could then be reimagined as follows: •Try: Small formats placed to spark curiosity and trial. •Drink: Ready-to-go options positioned for convenience and impulse. •Enjoy: Everyday packs taking prime positions for indulgent moments. •Share: Family-sized SKUs prioritized in community-heavy areas. •Love: Premium products displayed to delight loyal consumers. •Splurge: Indulgent, high-value options to elevate the shopping experience. •Celebrate: Festive, large-format packs featured during seasonal highs. The result? Shelves that aren’t just stocked—they’re strategically alive, driving relevance, delighting consumers, and delivering results. This isn’t just about changing aisle layouts—it’s about shaping how consumers experience your brand at every touchpoint, ensuring that every interaction is meaningful and perfectly timed. Merchandising Re-imagined. Ready to lead the transformation? VERTEX™: Empowering Merchandising with Consumer Precision

Standing out is essential for capturing the attention of the average consumer. Among the many strategies for differentiating your e-commerce business, effective visual merchandising is vital for attracting foot traffic and boosting sales. 💡 #Ecommerce #StandOut https://lnkd.in/gkGr9DjF

Merchandising with Purpose: Creating Consumer-Driven Spaces Merchandising is evolving. It’s no longer just about filling shelves—it’s about designing an experience that mirrors how consumers live, engage, and consume. By flipping traditional frameworks, like OBPPC, to the consumer’s perspective, we can transform hypermarket aisles into dynamic, purpose-driven spaces that resonate with real behaviors. Here’s the foundation: Every product serves a unique moment in the consumer’s life. From "Try" sizes that invite discovery, to "Celebrate" packs for special occasions, each SKU plays a specific role. This consumer-first framework brings a new clarity to how hypermarket shelves should be structured. But to drive true precision, we begin with behavioral data from VERTEX™ to map a Brand or Category consumers and demographic shares to get the overall perspective before diving into the details. Next, with the OBPPC module that is tagged to VERTEX, we focus on consumer-driven actionability. The aisle could then be reimagined as follows: •Try: Small formats placed to spark curiosity and trial. •Drink: Ready-to-go options positioned for convenience and impulse. •Enjoy: Everyday packs taking prime positions for indulgent moments. •Share: Family-sized SKUs prioritized in community-heavy areas. •Love: Premium products displayed to delight loyal consumers. •Splurge: Indulgent, high-value options to elevate the shopping experience. •Celebrate: Festive, large-format packs featured during seasonal highs. The result? Shelves that aren’t just stocked—they’re strategically alive, driving relevance, delighting consumers, and delivering results. This isn’t just about changing aisle layouts—it’s about shaping how consumers experience your brand at every touchpoint, ensuring that every interaction is meaningful and perfectly timed. Merchandising Re-imagined. Ready to lead the transformation? VERTEX™: Empowering Merchandising with Consumer Precision

The integration of digital signage and visual merchandising is revolutionizing retail spaces, increasing customer engagement and product visibility. This article explores how dynamic displays and interactive technologies are transforming the traditional retail environment. As a visual merchandising enthusiast, I am inspired by these innovative technologies that are shaping the future of retail.  #visualmerchandising #senecafashion https://lnkd.in/g9rSffwX

According to IBM research, 75% of shoppers are more likely to shop in a store that offers a unique and exciting shopping experience. Other studies show that the store's atmosphere, layout, and design are the main factors influencing customer behavior – even in comparison to the level of service and promotions. Therefore, it is difficult to overstate the importance of visual merchandising for retail stores. With the right strategy based on sales and customer behavior data, retailers can significantly increase repeat sales and the average check. This article looks at 6 visual merchandising strategies that every store should implement for retail success.

Merchandising is a critical component of retail success, influencing customer perception, driving sales, and establishing brand identity. However, even the most well-intentioned strategies can go awry, leading to missed opportunities and diminished customer satisfaction. Here are five common merchandising mistakes to avoid to ensure a seamless and effective retail experience: 1. Neglecting Customer Flow The layout of your store should facilitate a natural and comfortable flow for customers. Neglecting this can lead to congestion and frustration, reducing the time customers spend in the store and, consequently, the amount they purchase. To avoid this, design pathways that are intuitive and spacious, ensuring that popular items are easily accessible and that there is ample room for browsing. 2. Inconsistent Branding Inconsistency in branding can confuse customers and dilute your brand identity. All elements of your store, from the signage to the display fixtures, should reflect a cohesive brand image. This includes maintaining uniform color schemes, fonts, and overall aesthetic. A consistent brand presentation reinforces brand recognition and loyalty. 3. Poorly Lit Displays Lighting plays a crucial role in highlighting products and creating an inviting atmosphere. Insufficient or harsh lighting can detract from the appeal of your merchandise. Use a mix of ambient, task, and accent lighting to create a warm and engaging environment that showcases your products effectively and makes them more attractive to customers. 4. Overcrowded Shelves While it might seem logical to display as many products as possible, overcrowding can overwhelm customers and make it difficult for them to find what they're looking for. Instead, focus on curated displays that highlight key items and provide breathing space. This not only makes products more appealing but also makes the shopping experience more pleasant and navigable. 5. Ignoring Seasonal Changes Failing to update your merchandising strategy to reflect seasonal changes can result in missed sales opportunities. Customers expect to see relevant products and themes that align with the current season or upcoming holidays. Regularly refresh your displays and product offerings to stay relevant and cater to the evolving needs and interests of your customers. Avoiding these common merchandising mistakes can significantly enhance the shopping experience, boost customer satisfaction, and drive sales. By paying attention to customer flow, maintaining consistent branding, using effective lighting, avoiding overcrowded shelves, and adapting to seasonal changes, retailers can create an inviting and efficient shopping environment that encourages repeat business and fosters brand loyalty. #Merchandising #Retail #CPG #Analytics #MerchandisingTips #CustomerExperience #TechInRetail #FutureOfShopping #RetailInsights #RetailChains #CPGSales #FMCGSales

In the realm of retail, the synergy between in-store and online experiences is more crucial than ever. Visual merchandising bridges the gap between these two worlds and elevates the customer journey to new heights of engagement and satisfaction. As we explore this topic, let’s uncover the untapped potential within the union of brick-and-mortar and e-commerce landscapes. https://lnkd.in/g_iF5d2i #business #news #retail #marketing #merchandising #innovation #online Ani Nersessian