Jahnelle Hutton-Parr’s Post

Some highlights from the latest study from Paramount Global below on Mi3Australia. Representation on screen is improving, but there's also some bad news. It's certainly on media owners to address some of these findings, but we also need to acknowledge that the entire industry (and advertising spend) have a role to play.

Building on our Reflecting Me: Global Representation On-Screen research in 2021, and in support of Paramount’s global commitment to Content for Change, we're diving into Australians' evolving views on representation in media. General Manager of Data, Insights & Analytics, Gareth Tomlin, discusses the welcome surge in diverse stories being told in Australian television and film, with a broader representation of the people we see on screen. Yet, the question remains, is it enough? And what role do media and creative agencies play in ad-supported environments? https://lnkd.in/gDQzGBVE

Gender Between 2019/20 and 2022/23 the proportion of off-screen contributions by women fell in half of the senior roles reported by Diamond. The biggest drop was among Series Producers where women made only 41.2% of contributions in 2022/23 compared to 55.4% in 2019/20. Representation is continuing to fall in senior roles, from 47.1 in 2019/20 to 46.7% in 2022/3. Many craft roles remain highly gendered.

I'm proud of the impact this one-of-a-kind study is still enjoying! Much needed behavior stats on this lucrative – and yet – under-appreciated audience. Check out the insightful findings here: https://lnkd.in/gYyGZvYb

🚨 New Episode Alert! 🚨 In this episode of Behind the Headlines, we dive into ""News Through a Gender Lens: The Persistent Perspective"" with editor and founder Francesca Donner ✨ Join us as Francesca breaks down her journey in reshaping journalism to center equality, amplify underrepresented voices, and challenge longstanding biases in the media. Tune in for insights on how she’s leading the charge to redefine the stories we see and the voices we hear. 🎙️ Amplifying women’s voices goes beyond visibility; it’s about power, justice, and shaping a more equitable future. Women's voices bring unique, diverse insights shaped by different life experiences that broaden our collective understanding. By prioritizing these voices, we allow media to capture a fuller picture of society, one that resonates with a broader audience and inspires change at every level. Listen now to learn how the power of persistence is transforming news from a gendered perspective and why it’s crucial to create space for diverse stories ⬇️ https://buff.ly/3C6nLSL https://buff.ly/3UqZgWI

A little over a year ago, Verian Australia began research to build the insights for the next phase of Stop it at the Start, continuing nearly a decade of work in this space. As we (re)explored issues around violence, gender, and respect, a dramatic shift in context became clear. Young people's understanding and discussions of disrespect, violence, equality, and gender have changed significantly, with a rise of regressive narratives now influencing their thoughts and behaviours. While many of us (as adults) intuitively know there are 'bad' parts of the online/social media world...what we are exposed in our own feeds is not typical of what our young people are seeing. A young man who might be on social media to improve himself (and is potentially looking for a positive way to understand and express his masculinity) can readily encounter content (often masked in a message of self-improvement) that tells him that women are weak, or want to be controlled or suppressed, or that he has to be a dominant alpha. Young men in their teens and 20s told us that as we make progress around gender equality, it is actually creating a sense of loss. Online misogyny is clearly influencing at least some young men to regard gender equality and the elimination of violence as a 'woke' agenda that is excluding them. Here's just a few of the perspectives we heard - this is not to vilify or blame young men for being influenced or for holding these views, but to show how quickly social media rhetoric is shaping beliefs in ways that are neither harmless, nor 'just a phase': - "Equality would feel like if history had completely reversed" (Male, 15-17) - "There’s a lot of protests and stuff for women to get equality but some of them [females] are not willing to put in the work" (Male, 15 - 17) - "I saw on the news where they made every boy, young boys… stand up in a crowd and say sorry to the girl next to them, you know, for domestic violence …some guys out there are really nice, and I feel like sometimes people judge you: you’re a man you probably do this" (male, 15-17) The next phase of Stop it at the Start launches today. It has two important parts which emerged from our insights - an above the line campaign that seeks to raise awareness, and an innovative online experience 'The Algorithm of Disrespect', which simulates the average young person's online experience and the sorts of disrespectful content that is being served to young people on a daily basis. To read more about our insights and evidence, please go to: https://lnkd.in/gkePJnw8 https://lnkd.in/gcDMxP_9 Kirsty MacMillan Joanne Davidson Will Levy Erin Maher #StopItAtTheStart #GenderEquality #RespectMatters #EndViolence #SocialMediaImpact #verian #veriangroup #masculinity #behaviourchange

Examining the impact of banning books on queer parenting in public libraries is crucial for several reasons. Firstly, such actions restrict access to resources that can provide support, representation, and validation for LGBTQ+ parents and their families. Banning books with LGBTQ+ themes or characters can contribute to feelings of isolation, shame, and invisibility among queer parents and their children. We chat with Hank Paul Leading Media Professional Manager with Transgender Victoria about this important area for our webpodast with the Australian Sociological Association Furthermore, censoring materials related to queer parenting reinforces harmful stereotypes, perpetuates discrimination, and hinders efforts towards creating inclusive and accepting communities. It sends a message that LGBTQ+ families are not welcome or deserving of representation in public spaces, including libraries that should serve all members of the community. Understanding and addressing the impact of banning books on queer parenting in public libraries is essential for promoting diversity, equity, and inclusion. It allows for the recognition of diverse family structures, experiences, and identities, fostering a sense of belonging and acceptance for LGBTQ+ individuals and families. By examining the effects of censorship on queer parenting materials, libraries can advocate for intellectual freedom, challenge biases, and promote empathy and understanding among library users.

The new Stop it at the Start campaign – The Hidden Trends of Disrespect is now live. Find out what new and powerful online and offline influences are impacting young people and their attitudes towards gendered disrespect at respect.gov.au. Violence against women, let’s stop it at the start. https://lnkd.in/gJC89Qrb #stopitatthestart #algorithmofdisrespect #stopviolenceagainstwomen#endviolenceagainstwomen #algorithmofdisrespect #hiddentrendsofdisrespect

Interesting read by new Gritty Talent COO Reema Lorford about CDN's Diamond Data report on diversity in television. 👏 Glad to see representation of over-50s being considered alongside other diversity issues but sorry to read that, as with disability, race, gender, etc, the proportions seem to be getting worse in many areas. It will be interesting to see the socio-economic data that CDN plan to capture in future reports - I suspect it won't be pretty. As for the Series Producer statistics quoted (women making only 41.2% of contributions in 2022/23 compared with 55.4% in 2019/20): even though I was working as a Series Producer in 2022 and 2023, I haven't yet been able to work in that role this year... so the decline may be continuing apace there, too. Tricky times! But the first step towards solving problems is to recognise what those problems are. Huge thanks to Creative Diversity Network (CDN), Gritty Talent and others for continuing to analyse, question and fight for diversity in the industry - it's good work that you do.

$30 billion: The annual opportunity cost Hollywierd faces due to the industry's continued failure to include #diverse demographics adequately. The McKinsey & Company report, as discussed in The Hollywood Reporter, highlights the significant financial impact of #underrepresentation in Hollywood, particularly focusing on racial groups like #Black, #Latino, and Asian Pacific Islanders (#API). Financial Impact: The potential revenue gains from addressing racial inequities: $10 billion annually from closing the gap for Black professionals and audiences, $12 to $18 billion by better serving Latino communities, and $2 to $4.4 billion from more effectively engaging Asian and Pacific Islander markets. It pays to have diversity. It's good business sense to have diversity. It is right to have diversity. #representationmatters always.