James Pulley’s Post

Former Mercury Interactive CMO, Chris Lochhead, reveals the company's customer-obsessed culture, aggressive execution strategies, and focus on category design that led to its legendary success in the software testing market. Learn how their unique approach can be applied to any company looking to dominate its industry.   🚀 Key Takeaways: ● Customer obsession is paramount. It's not just about providing good service; it's about making customer success the driving force behind every decision. ●Don't just be better, be different. Identify unmet needs and create new categories that solve problems in innovative ways. ● Listen to your "super consumers". These highly engaged customers offer invaluable insights that can shape your product development and marketing strategies. 🔥  Like and Subscribe 🔥  💰 Sponsors If you are interested in sponsoring my content, contact me directly via email or LinkedIn for more information. email = heyscott @ smcjournal.com  (remove spaces around the @) ✉️ Join my mailing list ► https://lnkd.in/e5Em3NNj

Want to create legendary marketing that drives real business growth?  💡 It's all about understanding your customers and creating solutions that address their unmet needs. In this episode of the SMC Journal, former Mercury Interactive CMO Chris Lochhead shares how the company's customer-obsessed culture and focus on category design led to its incredible success. 🚀 Key Takeaways: ● Customer obsession is paramount. It's not just about providing good service; it's about making customer success the driving force behind every decision. ●Don't just be better, be different. Identify unmet needs and create new categories that solve problems in innovative ways. ● Listen to your "super consumers". These highly engaged customers offer invaluable insights that can shape your product development and marketing strategies. 👉 For more details, watch the full video here: 👉

Want to create legendary marketing that drives real business growth?  💡 It's all about understanding your customers and creating solutions that address their unmet needs. In this episode of the SMC Journal, former Mercury Interactive CMO Chris Lochhead shares how the company's customer-obsessed culture and focus on category design led to its incredible success. 🚀 Key Takeaways: ● Customer obsession is paramount. It's not just about providing good service; it's about making customer success the driving force behind every decision. ●Don't just be better, be different. Identify unmet needs and create new categories that solve problems in innovative ways. ● Listen to your "super consumers". These highly engaged customers offer invaluable insights that can shape your product development and marketing strategies. 👉 For more details, watch the full video here: 👉

Want to create legendary marketing that drives real business growth? 💡 It's all about understanding your customers and creating solutions that address their unmet needs. In this episode of the SMC Journal, former Mercury Interactive CMO Christopher Lochhead 🇺🇸🇮🇱🏴☠️ shares how the company's customer-obsessed culture and focus on category design led to its incredible success. 🚀 Key Takeaways: ● Customer obsession is paramount. It's not just about providing good service; it's about making customer success the driving force behind every decision. ●Don't just be better, be different. Identify unmet needs and create new categories that solve problems in innovative ways. ● Listen to your "super consumers". These highly engaged customers offer invaluable insights that can shape your product development and marketing strategies. 👉 For more details, watch the full video here: 👉

What if in three months, your agency had: ✨ A tech stack that actually works – everything in one place, running smoothly, no more juggling 8+ different tools 🔄 Lead nurturing on autopilot – every prospect tracked, followed up with, and nurtured automatically 📊 Complete visibility into your operations – instantly see what's working, what needs attention, and where to focus Our HighLevel Implementation Program makes this your reality. While other agencies are still planning their systems, you'll be executing with confidence. We have 2 spots left to start in December. Ready to make 2025 your breakthrough year? Comment "TELL ME MORE" below or DM me to learn about our implementation process.

Curiosity makes things better. 🧐 Remember how we'd ask 'why' non-stop as kids? Apply that to marketing processes. Play well with others. Collaboration is key in optimizing client engagement. Keep it simple. Complex doesn't mean effective. Streamline for growth. Persistence pays off. Keep refining processes for continuous improvement. Dream big. Innovation drives brand expansion. Let's chat about optimizing your marketing processes. Connect with us for tips! #MarketingOptimization #ClientEngagement #BrandGrowth

🚀 Solutions That Drive Engagement, Leads, and Revenue 💼 Why settle for ordinary when your business deserves extraordinary? Our marketing solutions are crafted to boost engagement, attract quality leads, and skyrocket your revenue. 💡 From strategy to execution, we’re here to turn your goals into measurable success. 📈 Let’s grow together—start your journey today!

I have mentored dozens upon dozens of marketing professionals. After spending countless hours examining their client interactions, they often make three big mistakes: 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗻𝗴 𝗧𝗵𝗲𝗶𝗿 𝗣𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀 Many professionals burden themselves with overly complex workflows. 𝗙𝗶𝘅: Simplify your approach to focus on what truly matters. 𝗨𝗻𝗱𝗲𝗿𝘃𝗮𝗹𝘂𝗶𝗻𝗴 𝗧𝗵𝗲𝗶𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 Some professionals struggle to position themselves as trusted advisors. 𝗙𝗶𝘅: Recognize your value and charge what you're worth. 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗪𝗿𝗼𝗻𝗴 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 Many end up working with clients who aren't a good fit. 𝗙𝗶𝘅: Clearly define your ideal client and target them specifically. By making these changes, these marketers have been able to establish themselves as subject experts and attract more suitable clients.

Ah, that good old "pull a rabbit out of a hat trick" Kind of reminds me of something.....let's picture the scene 👀 Operations meeting in a business, directors, managers etc all discussing how the business is doing...lots of chat! Then someone says, "we need more work, quick get marketing in the room"! So, someone arrives in the meeting long after it started and without being involved in the discussion. It becomes very tricky indeed to even start managing the expectations here! What are the expectations of bringing marketing in the meeting then and what are the timelines? So much doesn't align and this demonstrates the impact of NOT having a connected, agile plan. Some kind of support needs to be in place that allows the plan to be able to respond - in fact, even more, it needs to be in place to offer insights ahead of time! to avoid a knee jerk reaction. This is all down to how marketing is perceived and the role its expected to play. Incredibly difficult for those in the delivery of marketing outputs when the joins to other parts of the business are invisible. Marketing cannot pull a rabbit out of the hat, however, it can connect, power, support and energise people and processes so that you develop a machine driving your business forward. Imagine how amazing that would be so that you can then source talent (internal or external) to deliver on it! We ❤ the marketing process & all it stands for #seemarketingdifferently