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Want to create legendary marketing that drives real business growth? 💡 It's all about understanding your customers and creating solutions that address their unmet needs. In this episode of the SMC Journal, former Mercury Interactive CMO Christopher Lochhead 🇺🇸🇮🇱🏴☠️ shares how the company's customer-obsessed culture and focus on category design led to its incredible success. 🚀 Key Takeaways: ● Customer obsession is paramount. It's not just about providing good service; it's about making customer success the driving force behind every decision. ●Don't just be better, be different. Identify unmet needs and create new categories that solve problems in innovative ways. ● Listen to your "super consumers". These highly engaged customers offer invaluable insights that can shape your product development and marketing strategies. 👉 For more details, watch the full video here: 👉

Want to create legendary marketing that drives real business growth?  💡 It's all about understanding your customers and creating solutions that address their unmet needs. In this episode of the SMC Journal, former Mercury Interactive CMO Chris Lochhead shares how the company's customer-obsessed culture and focus on category design led to its incredible success. 🚀 Key Takeaways: ● Customer obsession is paramount. It's not just about providing good service; it's about making customer success the driving force behind every decision. ●Don't just be better, be different. Identify unmet needs and create new categories that solve problems in innovative ways. ● Listen to your "super consumers". These highly engaged customers offer invaluable insights that can shape your product development and marketing strategies. 👉 For more details, watch the full video here: 👉

Want to create legendary #marketing that drives real business growth? 💡 It's all about understanding your customers and creating solutions that address their unmet needs. In this episode of the SMC Journal, former Mercury Interactive CMO Christopher Lochhead 🇺🇸🇮🇱🏴☠️ shares how the company's customer-obsessed culture and focus on category design led to its incredible success. 🚀 Key Takeaways: ● Customer obsession is paramount. It's not just about providing good service; it's about making customer success the driving force behind every decision. ●Don't just be better, be different. Identify unmet needs and create new categories that solve problems in innovative ways. ● Listen to your "super consumers". These highly engaged customers offer invaluable insights that can shape your product development and marketing strategies. 👉 For more details, watch the full video here: 👉

Former Mercury Interactive CMO, Chris Lochhead, reveals the company's customer-obsessed culture, aggressive execution strategies, and focus on category design that led to its legendary success in the software testing market. Learn how their unique approach can be applied to any company looking to dominate its industry.   🚀 Key Takeaways: ● Customer obsession is paramount. It's not just about providing good service; it's about making customer success the driving force behind every decision. ●Don't just be better, be different. Identify unmet needs and create new categories that solve problems in innovative ways. ● Listen to your "super consumers". These highly engaged customers offer invaluable insights that can shape your product development and marketing strategies. 🔥  Like and Subscribe 🔥  💰 Sponsors If you are interested in sponsoring my content, contact me directly via email or LinkedIn for more information. email = heyscott @ smcjournal.com  (remove spaces around the @) ✉️ Join my mailing list ► https://lnkd.in/e5Em3NNj

This podcast is a road map detailing how each follow-up owner of Mercury products failed to support, reinforce, and expand the brand and the products under the brand's banner. This is an essential listen to understand why Mercury products were sold at list price with no pushback (and people lined up to buy them) versus the model for how they are sold today.

Hi there! How about breaking the ice and getting to know each other? ✍ Who we are Creators, analysts, and strategists, helping define business positioning and build communications that drive higher-quality leads, conversions, and customer loyalty. 💪 Our mission To support leaders and organizations in focusing on what they are best at. We help you articulate the value behind your work so it’s both relevant and understandable for your market. 👀 How do we help businesses? We help you figure out the best market for your business, highlight your products or services, and create a pricing strategy that works. Then, we make sure your sales, marketing, and customer success teams are on the same page. The services fall into three categories: ✔️ Business positioning & repositioning ✔️Communication strategy ✔️Content creation In the next posts, we'll share more expert content on business positioning, communication, and content creation. Follow along!

This 1 Brand Messaging Tip Will Make you rethink your own. But you can still fix it. →Broad is Forgettable. →Concise is Memorable. →Broad does not mean long. →Consise does not mean short. My point is: “We help businesses grow.” - Broad & Forgettable “We help SaaS founders scale to $10M ARR by building high quality sales teams” - Memorable & Clear. Which one would YOU click on? The second one speaks to a specific audience—and it converts. The clearer your message, the faster your business grows. ♻️ Repost If you found this Valuable. → My Name is Tony Hrvoic & I talk about Marketing Strategy, Tips & Tricks For Growth & Scaling.

🚀 Unleash the Magic: How Product Marketers Find the Perfect Market Fit! Embarking on a quest for the perfect market fit? Look no further! In my latest blog post, I've brewed up a potion of insights, tips, and tricks to guide you through the mystical world of product marketing. 🧙♂️✨ Highlights: 🔍 Scoping out the market landscape like a seasoned detective. 🎭 Crafting personas that leap off the page and into your heart. 💡 Brewing up a value proposition that's pure magic. 🚀 Summoning a go-to-market strategy that dazzles and delights. 🔄 Iterating with wizardry to uncover hidden insights and unlock new possibilities. If you're ready to embark on this magical journey, check out the full blog post on Medium! ✨✨ Remember, the adventure doesn't end here—join me in the quest for product success! 💼🌟 #ProductMarketing #MarketFit #MagicInMarketing

Stop spending hours trying to figure out your next move. I have free tools that will guide you step-by-step. I wish I had these years ago. We help so many people inside TACK Insider with these very frameworks daily. These tools save time and energy. They help you plan better and work with clarity. They make it simple to shape your GTM strategy and get real results. Included: → A 30-60-90 day plan template to track early wins. → A framework that helps you teach your team without pushing ideas on them. → V2MOM and goal templates to set clear aims and measure growth. → An integrated campaign framework to create a simple and effective launch. → A marketing budget template to keep track of costs with ease. → A weekly pacing template to keep your team on target. How to use them: → Pick the resource that solves your biggest problem first. → Follow the steps in the template. → Adapt the template to fit your own style. → Use these tools to speed up your planning and measure progress. Comment below "send it," and I will send you the link to get it.

This 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 can 100X your product messaging overnight. It's so simple, yet so commonly ignored. And it boils down to this. 𝗦𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗲𝗮𝗺 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗯𝗿𝗶𝗲𝗳. Here's why it works: • Your marketing team will understand the problems the product solves • They'll be able to speak super clearly into that problem • Which will attract the customers who have that problem • Who'll then be more interested in your product • And be that much closer to buying your product Getting specific about the problems your product solves is the key to attracting your customers. So get your product and marketing teams talking. #brandstorytelling #product #marketing