Jamie Ahmed’s Post

From humble beginnings as clickable banners in 1994 to today’s AI-powered, personalized ads, banner ads have been pivotal in shaping digital marketing. 📢 30 Years of Banner Ads: Evolution, Challenges, and What’s Next? As highlighted in a recent Forbes article, their resilience lies in adaptability—from programmatic targeting to native integration. "...the banner ad has remained digital advertising’s reliable workhorse, and even today, display advertising (including banner ads) is only bested by search advertising for revenue share, generating $66 billion in 2023." At HomePros, we embrace these insights to craft smarter, privacy-conscious campaigns that resonate with modern audiences. Let’s celebrate banner ads as a cornerstone of innovation and a tool to engage without disrupting! Read the full Forbes article at: https://lnkd.in/g85-rtmx #DigitalMarketing #BannerAds #AdvertisingInnovation

Tips for Creating Powerful Ads, According to Meta's Director of Ads 1. Keep it simple. When you first start with Facebook ads, you might feel overwhelmed by the many available options. For instance, you can create a boosted ad, a video ad, a poll ad, or a carousel ad (to name a few). Ribeiro advises against getting too complex when you're first starting out. As he puts it, “One challenge I've seen with new Facebook Ads users is that they see the numerous capabilities we have in our Ads Manager, and without fully understanding how everything works, they try to play with everything. As a result, they end up wasting money because they're either not being targeted enough, or they're using the wrong capabilities.” In other words, Don't try to do too much, too quickly. Start by identifying your objective — awareness, traffic, engagement, leads, app promotion, or sales. And, rather than creating a more complex video or carousel, start with a boosted post, which is an easy opportunity to discover your target audience. 2. Know your audience — including the details. Ribeiro told me you must understand the audience you're going to target — in other words, who is most likely to become a consumer. And equally importantly, you must be willing to iterate over time to ensure your target audience becomes more refined. “For instance,” Ribeiro says, "Perhaps you sell baby strollers. But beyond that, you have certain characteristics that pertain to your target audience — maybe it's a higher-income market, or parents who are very mobile and need a lightweight stroller to take on trips.” In the beginning, Ribeiro says, you may have a cohort of ten different kinds of profiles who might buy your stroller. “But, over time, you're going to see that 20% of those audiences are the ones who are most likely to purchase your product,” he says. 3. Pay attention to the creative. “One of the first things users notice and react to is going to be your creative,” Ribeiro told me, “so it's important you pay attention to how you're designing your ad.” For context, an ad creative is the visual attributes of the advertisement, whether it be an image, video, or another format. Consider, for instance, the fun, lighthearted, and bright designs in the Blue Bunny Ice Cream creative, shown below: The ad itself needs to grab the attention of your users. If you're unsure what type of creative will resonate best with your audience, try A/B testing different styles to identify what works best. Ribeiro says, "Video always performs best because it‘s the most engaging. But you don’t need a big budget or sophisticated equipment for video. If you're a small business and you only have pictures, you can actually convert those pictures into a video in our Ads Manager through our partnership with Vimeo. #adscampaign #adsales #cfbr #hubspot #meta #linkedin #marketingb2b

SOOOOO many people get burnt by paid ads...   It seems like everyone has a horror story 😭 → Then people like me claim they are "easy"... wtf. Let's talk about the Elephant in the Room 🐘👇 1️⃣ Technology has advanced SO much in the past 3 years →The algorithms were rebuilt in late 2021, so things have changed A LOT. →The algorithms do most of the work for us, that's why ads are so much easier now than before BUT, that's why your "ads expert" might be lost with performance, they aren't sure what to DO anymore. 👇 (keep reading) 2️⃣ Ad performance comes down  to *ads that perform.* →"Targeting" has nothing to do with your ad performance now. It's ALL ad creative. → So instead of investing in super expensive ad agencies, it makes more sense to invest in really great ad creatives. Ad creatives ARE your ad performance. Ad creatives ARE your targeting. 3️⃣ If you are having a hard time selling your product, you AREN'T READY for paid ads. → You have to figure out how to sell your product PRIOR to running paid ads. → The purpose of ads is to get the word out there to more people. If you have a sales problem, ads will make this worse. --- Group Therapy : tell me below in the comments, were you or a friend burnt by paid ads?

I've got 10 creative formats to share with you guys that will take your ad performance to the NEXT level. If you want to find Ads that can spend upwards of 100k+ consistently, these creative formats will help you do it. (#3 is a game changer - My favorite to test with brands) 1/ Headline Image Ad: The best performing image ad format in our accounts, apart from #3. Its one of the easiest ad formats to make. You want to use messaging that stands out. Not generic headlines that any other competitor can use. 2/ Mash-up UGC: This features testimonials from multiple creators. You can showcase a wide array of personas which allows your ad to resonate with more prospects. Also it adds more social proof to the brand as it seems like many people are using your products. 3/ Advertorial Image Ad: We use attention-grabbing headlines or call outs of the prospects problem. These are click-baity and need an advertorial to follow post-click to educate the prospect. This is my absolute favorite to get to work for a cold audience. 4/ Single Testimonial UGC: Everybody has tested this one, problem-solution format works the best in most cases and is the easiest to do. Most of our accounts scale off this. 5/ Listicle Image Ad: The listicle ad educates prospects on how the product helps their problem & why your product is unique. One of my other favorites to test aside from Advertorial and Before & Afters Ads. 6/ Before & After Image Ad: Again another more scalable image ad format, there should be higher click-through rates on this if you do it right. If people see themselves in the before and want the after result they will click on the ad to find out more. 7/ VSL Video Ads: These Ads are basically advertorial pages turned into Videos, they range from 3mins long all the way to 60mins long. Usually targeting older demos. These bring in millions per month for some brands. 8/ Features Point Out: Feature point out ads work because it calls out all the features your product has. And allows prospects to easily remember what makes your product unique and different from your competitors 9/ Statistics Ad: These ads show more factual proof & evidence to consumers that your product work. It helps your prospects logically reason out that your product does what it claims. 10/ AI Voice Over Mash Ups: Similar to mash-ups, we usually taking our best hooks and b-roll from different videos and combining it with a completely different script made with AI (elevenlabs). This helps provide more creative winners for our account. — P.S. If you found this valuable, like, comment, or share for more growth tips like this! 🤝

How to Create the Best Ad Creative for Facebook Ads My Proven Approach: The truth is, that your ad creative can make or break your campaign. Here's why I believe it's the single most crucial element: → Visuals are your first impression. You have mere seconds to capture attention, so make every pixel count. Stunning, high-quality images or videos can stop the scroll and engage your audience immediately. → Storytelling sells. Your ad creative should tell a story that resonates with your target audience. Whether it's a problem-solving narrative or an emotional appeal, a compelling story can significantly boost your ad's effectiveness. → Consistency builds trust. Your ad creative should align with your brand's voice and aesthetic. Consistent branding across all ads fosters recognition and trust, vital for long-term success. → Testing is non-negotiable. Even the best creatives need testing. A/B tests different visuals, headlines, and formats to find what truly resonates with your audience. Data-driven decisions can exponentially improve your ad performance. → Call to action (CTA) clarity. Your CTA should be clear and compelling. Whether it's "Shop Now," "Learn More," or "Sign Up," a strong CTA guides your audience toward the desired action. If your Facebook ad isn't performing, the creative is the first place to look for improvement. No amount of targeting or budgeting can compensate for a weak ad creative. Reflecting on my journey, I've seen firsthand how a well-crafted ad creative can dramatically increase engagement, clicks, and conversions. It's not just about looking good; it's about delivering results. Practical Steps to Enhance Your Ad Creative: Understand Your Audience: Know their pain points, interests, and what motivates them. Invest in Quality Design: Hire professionals or use high-quality tools to ensure your visuals are top-notch. Use Emotion: People connect with emotions, so make your ad creative to evoke the right feelings. Highlight Benefits, Not Just Features: Show how your product or service makes life better for your audience. Keep It Simple: Don't overload your ad with information. Keep your message clear and concise. What are your go-to strategies for crafting high-converting Facebook ad creatives? Share your thoughts and experiences below! ⬇️

How I cut my lead costs in half without spending more on ads. Sounds impossible, right? But here’s the thing—it’s not about how much you spend. It’s about how you target. I used to think the answer was pouring more money into ad budgets to get more leads. More dollars = more clicks = more leads, right? Wrong. What I learned is that targeting and ad optimization make a far bigger impact than increasing spend. And here's why: > Highly targeted ads are 60% more likely to convert (WordStream). You don’t need to reach everyone—you need to reach the right people. When I refined my targeting to focus on those most likely to buy, my lead quality shot up, and costs dropped fast. > Ad creative matters more than spend. A HubSpot study found that using video ads can lower cost-per-lead (CPL) by 30-50%. When I started using more engaging, creative formats like video, I saw an instant improvement in performance. More engagement, lower CPL. > A/B testing ads can reduce costs by 50% (Unbounce). If you’re not running tests on different ad formats, headlines, and CTAs, you’re leaving money on the table. I started testing multiple versions of my ads, and the winners consistently brought in better results for less. So, here’s how I cut my lead costs in half without spending more: 1️⃣ Narrowed my audience. I refined my targeting to focus on quality over quantity. No more generic ads. I dialed in on people who actually needed what I was offering. 2️⃣ Switched up my creative. Static images were okay, but when I started incorporating video and interactive elements, my engagement skyrocketed—and so did my conversions. 3️⃣ Tested everything. I stopped guessing what would work and started testing. New headlines, different CTAs, images vs. video—data doesn’t lie, and what worked best got my full focus. Want to cut your lead costs too? Start with your targeting and your creative. The answers are in the data, not in how much you’re spending. 🌞

Introducing SveyMedia.com, an ad agency run by ex-Meta & Big Six Marketing Science Partners, Creative Strategists, etc. We do paid social, creative, and measurement like no other agency. Grow fast and profitably with us. WHO WE ARE 🌟We are a team of former Meta Marketing Science Partners who use data and science to measure, experiment, optimize your creative and paid media performance. 💡We are also a team of Creative Directors, Strategists, and Designers having worked at Meta and the Big Six HoldCos because best-in-class media buying and measurement are half the game without winning creative that is designed based on Meta's best practices and is constantly optimized through rigorous experimentation. WHAT WE DO We are a full service agency doing media buying, creative production, measurement, and more. WHO YOU ARE 🚀 Startups seeking explosive growth and Meta-level customer acquisition. You want to grow your business profitably through constant experiment-driven optimization of creative and ad spend. You need to prove through best-in-class measurement that your creative and advertising dollars are driving incremental awareness and sales. 📊 Established brands looking to revitalize growth. You want to understand if your next ad dollar is driving incremental awareness and revenue or just wasting impressions on an already exhausted audience that would have converted anyways. You’ve reached the point to start building long term brand equity and chip away market share from your competitors. WHY WORK WITH US   📈We’ll scale your business through best-in-class creative, media buying, and ad effectiveness measurement. We've done it - many times over. We've grown businesses from $50K to $1M+ in monthly Meta ad spend, profitably. 🧠Partner with us and get the management and consultancy that big brands get at Meta and the Big Six.  📏Work with us and be sure that we'll meticulously measure and scrutinize every dollar we spend for your media like no other agency would. NEXT STEPS 👉 Could your brand’s performance get better? Diagnose what's holding you back and get actionable recommendations for profitable growth. Go to sveymedia.com to reserve our free-of-charge* 35-part Meta audit performed by еx-Meta Marketing Science Partners. 👉 Are you just getting started with your business and curious to find out if we could help you grow profitably? Go to sveymedia.com to get in touch and we'll schedule a quick call to understand if we are a good fit for each other. * free-of-charge if you hire us, otherwise, a charge applies ** spell-check and emoticons from Chat GPT

Day 102: The Best Ad Format to Test Facebook Ads in 2024 Dynamic Creatives are the most powerful tool in the Facebook Ads and also the most misunderstood. Let's dive into why they are essential for your 2024 ad strategy. --- First, let's establish three objective facts: 1. Facebook is a machine learning platform with billions of data points on the average user. 2. Facebook prioritizes the end user experience above all else. 3. The scientific method requires testing to statistical significance. -> These facts form the foundation of how we'll implement Facebook's most powerful weapon in its creative arsenal. --- The Power of Dynamic Creatives: Dynamic Creatives (DCTs) are the cheapest, easiest, and most effective way to combine these facts into your media strategy. They produce high-confidence assets that can be scaled to deliver specific business objectives. Because DCTs use adaptive webpages to create dynamic user experiences on demand, they function as a scalable ad factory. --- The 3:2:2 Method: To maximize the effectiveness of Dynamic Creatives, I use the 3:2:2 method: -> Three creatives, two headlines, and two options for primary text. This setup produces 12 permutations, allowing us to make high-confidence, binary decisions quickly. This method ensures statistically significant results and eliminates guesswork. --- The Secret of Dynamic Creatives -Dynamic Creatives allow Facebook to deliver the best user experience dynamically. -Facebook favors advertisers who prioritize user experience by creating content people want to see. -DCTs create adaptive webpages, ensuring the end user has the most algorithmically aligned experience. --- Key Metrics for Dynamic Creatives: -The only metrics that truly matter in dynamic creative testing are spend, CPA, and consistency of performance. -If the DCT performs well, the elements that earned the most spend had the highest contribution to that result. --- Estimated Action Rate (EAR): -EAR is the most important element of any ad because it indicates what people want to see and are most likely to engage with. -Prioritizing EAR eliminates the need for ABO, audiences, or cost caps. By leveraging Dynamic Creatives and focusing on EAR, you can confidently scale your Facebook Ads in 2024. This approach simplifies the testing process, ensures high-quality results, and maximizes your advertising ROI. --- Hi, I'm Tim😁, the Co-Founder of @Ad Ninja🥷, and this is day 102☀️ of my journey to create the best Facebook ads & creative agency in Germany🇩🇪. Follow my journey and learn with me along the way. If you know somebody who wants to level up their Facebook ads/ads creative game, you can DM me💬 ;)

I am currently conducting a large number of discovery calls with marketers, paid advertising specialists, and marketing agency owners. I am learning a lot about the most pressing issues today and what solutions they would like to see to improve the performance and metrics of advertising campaigns. At this point, I am once again convinced that Perform Well is moving in the right direction and our hypotheses are correct. 💡 The 4 main components of high-converting advertising that will allow you to achieve your goals are currently confirmed: 1. Precise targeting of the target audience: This is the foundation of any successful advertising campaign. You need to identify your ideal customer and tailor your message specifically to them. This involves understanding their demographics, interests, pain points, and online behavior. By targeting the right audience, you ensure your ad reaches people who are most likely to be interested in what you have to offer. 2. Creation of catchy creatives: This includes the visual elements (images, videos) and the written content (headlines, text, CTAs) of your ad. Your creatives need to be visually appealing, attention-grabbing, and clearly communicate the value proposition of your product or service. They should also be tailored to the specific platform you're using (e.g., Facebook vs. Instagram) and the format of the ad (e.g., image vs. video). 3. Strong call to action (CTA): A clear and compelling CTA tells viewers exactly what you want them to do next, whether it's visiting your website, signing up for a free trial, or making a purchase. Your CTA should be strong and action-oriented, using verbs like "learn more," "download now," or "shop now." 4. Data-driven optimization: High-performing ads are constantly monitored and optimized based on data and analytics. Track key metrics like impressions, clicks, conversions, and cost-per-acquisition (CPA) to see what's working and what's not. Use this data to refine your targeting, adjust your creatives, and improve your overall ad performance. 📌 If you're interested in learning more about PerformWell, please visit our website https://lnkd.in/gFF2kkfZ or contact us for a demo. 📌 If you are interested in participating in the study, I would be happy to talk to you for 20 minutes for a reward and learn more about your problems. Please contact me if you are interested. #performancemarketing #paidads #marketingagency #googleads #metaads

😱🎯 Meta Introduces “Flexible Media” Ads: Unlocking Smarter, User-Driven Ad Placement Meta is quietly testing an exciting new ad feature called Flexible Media—a cutting-edge tool with no official docs yet, but already generating buzz. 📣 💪 This intelligent feature empowers Meta’s AI to choose the most engaging creative elements for each user, based on predictive insights about what captures their attention. Imagine an ad experience that adapts in real-time, maximizing relevance and impact wherever users see it. ✨ Think of it as giving your ads a boost with AI’s help – an effortless way to make sure your creatives hit the right audience, in the right spot, at the right time. 🎯 🤔 How does it work? Flexible Media automatically assesses and distributes selected ad content across different placements, based on expected performance. This means Meta’s algorithm doesn’t just show an ad randomly—it selects placements based on where it predicts your ad will perform best, driving better engagement and results. 🌟 Key Highlights: 🎯 Optimized Placement: Flexible Media gives Meta’s system permission to adapt ad visuals to different placements. This isn’t just another “set it and forget it” tool; it’s a dynamic, performance-driven approach where Meta decides which visuals work best for specific placements. 🚀 More Than Just Flexible Ads: Unlike Meta’s Flexible Ads, which lets advertisers upload up to 10 images for a single ad, Flexible Media expands the system’s reach across placement groups. You can now tap into Meta’s adaptive AI to display different media formats tailored to different ad types. ⚙️ How to Enable: For now, Flexible Media is accessible in some Sales campaigns. Advertisers setting up campaigns manually might notice an option to enable Flexible Media for more personalized ad delivery. 👀 Flexible Media offers a valuable experiment for marketers eager to harness the potential of Meta’s advanced AI tools. Imagine a system that constantly tests and tweaks ad placements for you, optimizing in real-time without additional manual setup. 😮💨 🫠 Keeping up with Meta’s latest ad innovations can feel overwhelming—but don’t worry, we’re here to help! Our team is on top of every update, ready to transform your brand’s campaigns with cutting-edge strategies like Flexible Media. 💪 🚀 Let’s make your campaigns smarter, sharper, and more effective than ever. 📩 Reach out to our team today and see how we can take your brand to the next level with Meta’s latest tools. 🔗 https://lnkd.in/dqvjnhrw  #InfluencerMarketing #MarketingStrategy #MetaAds #MetaAI #FlexibleMedia