Jane Sargeant’s Post

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PG-Dip Marketing & Digital Communications. Specialist in branding, strategy and social media. Helping businesses build meaningful digital experiences | Mother, countryside enthusiast & music lover.

I’ve only just recovered from the Christmas market experience. We made the annual family pilgrimage to a Christmas Market recently which was magical. Imagine twinkling lights, the scent of roasted chestnuts, the joy of holiday shopping with two overexcited small humans, cheeks rosy from the chilly evening air, and they’ve just asked for a hot chocolate coating SIX QUID and a hot dog that’s just shy of TWELVE!!! Yes, the hot dogs were £11.49! It's understandable that vendors need to cover costs and make a profit but the skyrocketing prices of food and goods at Christmas markets is becoming a major turn-off for us. What was at one time a family tradition is all too often overshadowed by the shock of inflated prices. I can’t help feeling that this “overpricing” will lead to a decline in foot traffic and dampen the Christmas spirit that these markets are meant to foster. Christmas markets bring joy and togetherness and they should be inclusive for all people, so let’s not kill the golden goose of it by prioritising profit over the experience and make it unaffordable for regular families to attend. If the hot dogs had been half the price, I guarantee that they’d have sold twice as many! We should advocate for fair pricing that keeps the magic alive for everyone. After all, the true spirit of Christmas lies in sharing moments and making memories, not in overpaying for a plastic cup of luke warm wine. What are your thoughts on this? Have you noticed the price hike at your local Christmas markets? 🎁❤️ #ChristmasMarkets #Community #FairPricing #HolidaySpirit

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Sarah Williams

Senior Client Services Consultant at Curo Services

1mo

I have noticed a price hike everywhere especially at the Supermarkets! It's crazy times. :(

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