Janine Aquino’s Post

#Positioning April Dunford on how positioning shapes our #relationship with something: “I was on my way to work, and I went to Tim Hortons coffee shop in Canada. I’m standing in line and the guy in front of me is ordering breakfast. It’s 8:00 AM, and he orders this thing which is a double chocolate salted caramel muffin. And I was like, “That is some #genius #marketing stuff right there.” I’ve got a piece of cake, it is double chocolate caramel #cake, but if I put it in the #muffin format and I call it a muffin, everything about that is different. The whole #context around it is different. It is socially acceptable to order double chocolate caramel whatever if you say it’s a muffin, because I’m now #comparing it differently. If I said it was cake, what’s cake? Cake #competes with other things that are like #dessert. It competes with ice cream and tiramisu and other things you would order for dessert. What does cake cost? Well, if you’re in a restaurant, it’s $10, $15. Where do I get it? I might go to a bakery, but I get it at a restaurant, too. When I’m talking about a muffin, well, [a] muffin’s totally different. A muffin’s breakfast. It competes with a bagel and a donut. What do I charge for a muffin? I charge $1, $2 for a muffin. The whole context around it is different. The product, however, is the same. That thing that you’re eating is a piece of cake, whether it’s in cake form or muffin form. I can choose to position it as a muffin. It’s the same #product, but the #assumptions about that… The #competitors are different; your #value is different; the assumptions that #customers have about that product are different because I’ve placed it in a different context." The entire conversation is worth a listen or listen to the start of the excerpt above. The Marketing Expert: How to Get More Sales, Loyal Customers, and Bigger Promotions https://lnkd.in/djZb3d5r

It's been a joy to follow the journey of Justin Fenchel and his co-founders at BeatBox. Even though they appeared on Shark Tank a decade ago, success was not preordained. Listen to the latest episode of Business of Drinks here, for the full story: https://lnkd.in/gEyaQkNj Erica Duecy Caroline Lamb #RTD #drinksbusiness #CPGindustry #CPG #winebusiness #startup #sharktank

Making wine for fun and profit. Is that an oxymoron? The answer may just depend on how you define wine. In Ep 37 of the Business of Drinks podcast, we bring to the table Exhibit A: BeatBox. We talk with Justin Fenchel, a co-founder and the CEO of BeatBox. It’s an 11% alcohol, wine-based RTD party punch in flavors like blue raspberry, pink lemonade, and fruit punch. Now BeatBox is far from a traditional wine company — its products are largely made from orange wine, meaning wine made from the actual orange fruit, which turns out to be a really great neutral alcohol base for RTDs. But boy, are they bringing the fun. These drinks are positioned in resealable 500 ml Tetra Paks, making them ideal for social gatherings like music festivals, house parties, beach bonfires, you name it. But really, what do we love talking about on BOD? Bringing home the Benjamins! And BeatBox has that down. The brand did an astounding $100 Million in sales last year, moving some 4.6 million 12-pack cases. And they’re on track to double their sales this year. How'd they do it? Find out: https://lnkd.in/gqqPKmEP #drinksbusiness #drinksindustry #winebusiness Scott Rosenbaum Caroline Lamb

Please read my latest feature article for Bevinars and Mark Oldman. The joys of #music and #wine. https://lnkd.in/ezUmH4by #winelovers Susan R Lin, Master of Wine

Reminder of God Making one of my favorite recipes tonight! Jaques Pepin’s roasted chicken. The ingredients are one 3.5 pound chicken, ¼ teaspoon of salt, ¼ teaspoon of pepper, and 1 teaspoon of virgin olive oil. That’s it. And it is the tastiest bird I’ve ever had! Here’s a link to his video-- Classic Roast Chicken Ultimate Guide | Jacques Pépin Cooking at Home | KQED (youtube.com) Oh, I’ve tried adding things to it, herbs and/or bacon under the skin, garlic butter, You name it, but it lessened the appeal, the flavor. The beauty, the elegance of the recipe and the flavors are in the simplicity. I hang around with some very talented culinarians. One of my buddies, a Jame Beard award winning chef, told me that he was heading on a month-long research trip to Thailand. I replied “Bangkok? Chiang Mai, Pak Kret?” He replied “No way. I’m visiting villages under ten thousand people. Peasants get the best food. They understand the intensity of flavor in simplicity.” The intensity of flavor in simplicity. Our faith is like that as well. James 2:23 “And the scripture was fulfilled that says, “Abraham believed God, and it was credited to him as righteousness,” and he was called God’s friend.” Faith. The simplicity of believing God. Abraham believed God and it was credited to him as righteousness. Abraham believed God. Then in the Old Testament, 613 laws were added. The came the Pharisees, who added 1,500 more. Are we any better? The Christian faith is believing that God loved this world enough to send His Son, who lived without error, yet was crucified, paying the cost for our sin. We place our faith in Him, and we are forgiven. But then we add rules and regs, because we like to keep score. Sin, remember, is simply falling short of the glory of God. When, in the best time of my life have I ever reached the glory of God? No, we need to keep the recipe simple, elegant, not try to add anything to the flavors that God has set forth. Believing God, having that reckoned to us as righteousness. There is an intensity of flavor in the simplicity… Gotta run, time to pre-heat the oven. Grace and Peace, Ted  

Homesteading lifestyle is all about DIY. The kitchen is one of my favorite places to create, because it not only defies consumerism and processed foods, I am able to provide amazing, healthy food for the family at a fraction of the cost... Let's Make Bread Together!! In this video, I show you how I make two recipes simultaneously for our weekly bread stash. To have affordable, delicious, organic bread in the house, I have learned to make my own. I created a couple of go-to bread recipes that I make together every week. I share the secrets of yeast that I have learned while developing my bread making method. I also share how I manage the process of two recipes at once. The goal is to create the best environment for the yeast to survive so they create the best bread for you! Watch and learn as I make two recipes simultaneously to last us the week. #makingbread #homemadebread #bakeyourownbread #breadfromscratch #easybreadrecipe #breadrecipe #homemadebuns #homemadehamburgerbuns #homemadefrenchbread #diybread #howtomakebread #organicbreadrecipe #veganbread #veganbuns #hempmilkbuns #veganhempmilkbuns #veganfrenchbread #diybuns #thebestbunrecipe #thebesthamburgerbunrecipe #thebestbuns #thebesthamburgerbuns #thebestfrenchbreadrecipe #thebestfrenchbread #makebread #howtomakefrenchbread #howtomakebuns #howtomakehamburgerbuns #howtomakefrenchbreadfromscratch #howtomakebunsfromscratch #howtomakehamburgerbunsfromscratch youtube.com

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Check out Neill's review of our two new releases below!

#WhyWine? Jason Lede, general manager at Cliff Lede Vineyards, thinks wine is a lot like music. "Just like music, you can share it, you can use it to revisit moments, you can use it to create moments... so wine truly is one of the greatest things that helps enhance that life experience." Have you shared your #whywine story yet? Learn more about The "Why Wine?" Project at napavalley.wine/why-wine!