Janine Aquino’s Post

Making wine for fun and profit. Is that an oxymoron? The answer may just depend on how you define wine. In Ep 37 of the Business of Drinks podcast, we bring to the table Exhibit A: BeatBox. We talk with Justin Fenchel, a co-founder and the CEO of BeatBox. It’s an 11% alcohol, wine-based RTD party punch in flavors like blue raspberry, pink lemonade, and fruit punch. Now BeatBox is far from a traditional wine company — its products are largely made from orange wine, meaning wine made from the actual orange fruit, which turns out to be a really great neutral alcohol base for RTDs. But boy, are they bringing the fun. These drinks are positioned in resealable 500 ml Tetra Paks, making them ideal for social gatherings like music festivals, house parties, beach bonfires, you name it. But really, what do we love talking about on BOD? Bringing home the Benjamins! And BeatBox has that down. The brand did an astounding $100 Million in sales last year, moving some 4.6 million 12-pack cases. And they’re on track to double their sales this year. How'd they do it? Find out: https://lnkd.in/gqqPKmEP #drinksbusiness #drinksindustry #winebusiness Scott Rosenbaum Caroline Lamb

It's been a joy to follow the journey of Justin Fenchel and his co-founders at BeatBox. Even though they appeared on Shark Tank a decade ago, success was not preordained. Listen to the latest episode of Business of Drinks here, for the full story: https://lnkd.in/gEyaQkNj Erica Duecy Caroline Lamb #RTD #drinksbusiness #CPGindustry #CPG #winebusiness #startup #sharktank

Reminder of God Making one of my favorite recipes tonight! Jaques Pepin’s roasted chicken. The ingredients are one 3.5 pound chicken, ¼ teaspoon of salt, ¼ teaspoon of pepper, and 1 teaspoon of virgin olive oil. That’s it. And it is the tastiest bird I’ve ever had! Here’s a link to his video-- Classic Roast Chicken Ultimate Guide | Jacques Pépin Cooking at Home | KQED (youtube.com) Oh, I’ve tried adding things to it, herbs and/or bacon under the skin, garlic butter, You name it, but it lessened the appeal, the flavor. The beauty, the elegance of the recipe and the flavors are in the simplicity. I hang around with some very talented culinarians. One of my buddies, a Jame Beard award winning chef, told me that he was heading on a month-long research trip to Thailand. I replied “Bangkok? Chiang Mai, Pak Kret?” He replied “No way. I’m visiting villages under ten thousand people. Peasants get the best food. They understand the intensity of flavor in simplicity.” The intensity of flavor in simplicity. Our faith is like that as well. James 2:23 “And the scripture was fulfilled that says, “Abraham believed God, and it was credited to him as righteousness,” and he was called God’s friend.” Faith. The simplicity of believing God. Abraham believed God and it was credited to him as righteousness. Abraham believed God. Then in the Old Testament, 613 laws were added. The came the Pharisees, who added 1,500 more. Are we any better? The Christian faith is believing that God loved this world enough to send His Son, who lived without error, yet was crucified, paying the cost for our sin. We place our faith in Him, and we are forgiven. But then we add rules and regs, because we like to keep score. Sin, remember, is simply falling short of the glory of God. When, in the best time of my life have I ever reached the glory of God? No, we need to keep the recipe simple, elegant, not try to add anything to the flavors that God has set forth. Believing God, having that reckoned to us as righteousness. There is an intensity of flavor in the simplicity… Gotta run, time to pre-heat the oven. Grace and Peace, Ted  

I wrote this in 2010. I still am bored by my own, and many others' bios! My bio has changed since 2010, thankfully, however I am halfway serious when I contemplate just replacing the whole thing with: "Violinist Holly Mulcahy has a favorite chocolate chip cookie recipe. That is all you need and here is the recipe..... 1 cup all-purpose flour 1 teaspoon baking soda ¼ teaspoon salt ½ cup butter ½ cup white sugar ⅓ cup packed brown sugar ½ cup peanut butter 1 large egg ½ teaspoon vanilla extract ½ cup rolled oats 1 cup semisweet chocolate chips 1. Gather all ingredients. 2. Preheat the oven to 350 degrees F (175 degrees C). Lightly grease two cookie sheets. 3. Stir flour, baking soda, and salt together in a small bowl. 4. Beat butter, white sugar, and brown sugar together in a bowl with an electric mixer until smooth and creamy. 5. Stir in peanut butter, egg, and vanilla until well blended. 6. Mix in flour mixture until just moistened. Stir in chocolate chips and oats until evenly distributed. 7. Drop tablespoonfuls of dough 2 inches apart onto the prepared baking sheets. 8. Bake in the preheated oven until the edges start to brown, 10 to 12 minutes. Cool on cookie sheets for about 5 minutes before transferring to wire racks to cool completely. 9. Enjoy!

My latest review at the Joint:

We live in a world in which everything from music concerts to restaurants are over-produced. We just came back from Las Vegas seeing Adele. The show begins with a back-up piano growing to a back-up group growing to a back-up mini-orchestra. Lights, fancy staging, a sound system with much too much bass, stuff (including small hearts) falling from the ceiling, etc. In this restaurant review, the reviewer asks the question of whether these places--that are on the World's 50 best list--serve food that people would actually want to eat. Sometimes, in food, music, movies, etc., less is more. Japanese culture recognizes this in many ways. Meanwhile, the trip to Vegas brought back memories of seeing Chuck Berry and Little Richard in venues where you could see and hear them and not be distracted with sound and light shows and stuff falling from the ceiling. #Adele #concerts #LasVegas #music #restaurants #bestlists #Japan

Please read my latest feature article for Bevinars and Mark Oldman. The joys of #music and #wine. https://lnkd.in/ezUmH4by #winelovers Susan R Lin, Master of Wine

Why visit our tasting room when you can buy our whiskey at the store? At Gold Bar Spirits Company, this was the exact question we had to answer. We tackled this by developing unique selling points (USPs) that not only attract customers but create memorable experiences. Here’s how: 🏙️ Unmatched Views: Sip premium whiskey or gin with one of the best views of San Francisco. 🥃 Cask Strength Offerings: Try our whiskeys at 115 proof—richer than our store-bought bottles. 🎉 Incredible Events: From private parties to EDM concerts, there’s always something happening. 🍸 Whiskey Cocktail Classes: Learn to craft 3 whiskey cocktails while mastering bar tools. ✍️ Custom Bottle Engravings: Add a personal touch with bottle engravings—great for gifts. 🎺 Live Music: Enjoy bands playing jazz, rock, and more in an intimate setting. 🤝 Exceptional Service: I’m here to make every visit unforgetable with great service and a bit of flair. By strategically marketing these USPs, we’ve driven customer engagement, built brand loyalty, and expanded our reach. What USPs have you used to market your business or brand? Let’s exchange ideas! #UniqueSellingPoints #CustomerExperience #BusinessGrowth #GoldBarSpirits

Homesteading lifestyle is all about DIY. The kitchen is one of my favorite places to create, because it not only defies consumerism and processed foods, I am able to provide amazing, healthy food for the family at a fraction of the cost... Let's Make Bread Together!! In this video, I show you how I make two recipes simultaneously for our weekly bread stash. To have affordable, delicious, organic bread in the house, I have learned to make my own. I created a couple of go-to bread recipes that I make together every week. I share the secrets of yeast that I have learned while developing my bread making method. I also share how I manage the process of two recipes at once. The goal is to create the best environment for the yeast to survive so they create the best bread for you! Watch and learn as I make two recipes simultaneously to last us the week. #makingbread #homemadebread #bakeyourownbread #breadfromscratch #easybreadrecipe #breadrecipe #homemadebuns #homemadehamburgerbuns #homemadefrenchbread #diybread #howtomakebread #organicbreadrecipe #veganbread #veganbuns #hempmilkbuns #veganhempmilkbuns #veganfrenchbread #diybuns #thebestbunrecipe #thebesthamburgerbunrecipe #thebestbuns #thebesthamburgerbuns #thebestfrenchbreadrecipe #thebestfrenchbread #makebread #howtomakefrenchbread #howtomakebuns #howtomakehamburgerbuns #howtomakefrenchbreadfromscratch #howtomakebunsfromscratch #howtomakehamburgerbunsfromscratch youtube.com

Simple, yet profound. That is how I would describe this video that Sircle Media created for Michter's Distillery, LLC. (a client we have been working with for over a decade)! 1- High-quality, well-lit close-up of a top pull, pour, and glass shot 2- Motion with the glass to open up the rich flavors of the spirit 3- Great ASMR audio and jazz music selection in post-production 4- Excellent payoff with the hero shot of the best bourbon in the game I think this just makes you curious to try it and conveys premium quality, which is exactly what the brand is looking for. Just like CPG/Beverage brands, they want trial, because they believe they will convert you once you taste it, AND they want to convey their positioning, which is a high-quality American Spirit. Well done, team! 👏🥃 #cpg #whiskey #socialmediaagency #socialmediacontent