Founder and Podcast Host, Business of Drinks | Drinks Data + Marketing | Advisor | Board Member
Making wine for fun and profit. Is that an oxymoron? The answer may just depend on how you define wine. In Ep 37 of the Business of Drinks podcast, we bring to the table Exhibit A: BeatBox. We talk with Justin Fenchel, a co-founder and the CEO of BeatBox. It’s an 11% alcohol, wine-based RTD party punch in flavors like blue raspberry, pink lemonade, and fruit punch. Now BeatBox is far from a traditional wine company — its products are largely made from orange wine, meaning wine made from the actual orange fruit, which turns out to be a really great neutral alcohol base for RTDs. But boy, are they bringing the fun. These drinks are positioned in resealable 500 ml Tetra Paks, making them ideal for social gatherings like music festivals, house parties, beach bonfires, you name it. But really, what do we love talking about on BOD? Bringing home the Benjamins! And BeatBox has that down. The brand did an astounding $100 Million in sales last year, moving some 4.6 million 12-pack cases. And they’re on track to double their sales this year. How'd they do it? Find out: https://lnkd.in/gqqPKmEP #drinksbusiness #drinksindustry #winebusiness Scott Rosenbaum Caroline Lamb
Tom Mayes
4mo
I think it absolutely should be fun! That is brilliant packaging, you can tell they've thought about their target consumer.
Carol C. Reber
4mo
Love that you’re highlighting BB and its Benjamins, Erica Duecy. While traditionalists may look at this concept and scoff, wine pros should understand its appeal. Every generation has its lower brow (dare I say fun) onramps into the wine world (from wine coolers to white zin to chard/pg to red blends to rose/prosecco/mimosas) & this may well be one. Either way, BB is connecting with consumers right now in a way that many aren’t.
Founder of The Outlier Initiative, a growth consultancy for ambitious challenger brands | Ex-Coca-Cola, Danone, Gallo | Certified StoryBrand Guide
4moWe have to get out of our own way about the preciousness of wine. There should be much more variety than there is!