Janine Leghissa’s Post

Oh, this is so true! I love the statement, "Eighty percent of mothers in the U.S. purchase a gift for one or more other moms in their life." Even better, 36% are buying a gift for themselves while they're at it. Good going, ladies - we know how to shop wisely. P.S. don't forget those aunts out there, the "other mother." #directmarketing #targetmarketing

Mama, you're the wind beneath our wings! Thanks for making the trip to Singapore & Malaysia amazing! Happy (almost) Mother's Day! Planning your Mother's Day campaign? 𝗛𝗲𝗿𝗲'𝘀 𝗮 𝗳𝗲𝘄 𝘁𝗶𝗽𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗠𝗼𝘁𝗵𝗲𝗿'𝘀 𝗗𝗮𝘆 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗲𝘅𝘁𝗿𝗮 𝘀𝗽𝗲𝗰𝗶𝗮𝗹... ✅Run a Mother's Day contest/ giveaway: Increase engagement with a contest offering a special gift basket or discount towards a Mother's Day gift. ✅ Offer a Mother's Day Gift Guide: Create a curated list of gift ideas targeted towards different types of moms that fits your brand (e.g., tech-savvy moms, moms who love to cook). ✅Don't send a one-size-fits-all Mother's Day email. Segment your audience based on demographics and purchase history to offer relevant gift suggestions (e.g., pampering gifts for busy moms, DIY kits for crafty moms). ✅Go beyond the ordinary subject line! Use emojis, personalization, or intriguing questions to grab attention and encourage your audience to open your Mother's Day email. ✅Appeal to the emotions of your audience. Mother's Day is about celebrating love and appreciation. Use storytelling, emotional imagery, and heartwarming quotes to connect with your customers. Of course, don't forget to add the option where they can opt out temporarily from receiving Mother's Day emails-respect is key. ✅ Set clear shipping deadlines for Mother's Day. Don't let last-minute stress spoil the celebration... 𝙗𝙚𝙘𝙖𝙪𝙨𝙚 𝙝𝙖𝙥𝙥𝙮 𝙢𝙤𝙢𝙨 𝙙𝙚𝙨𝙚𝙧𝙫𝙚 𝙝𝙖𝙥𝙥𝙮 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙞𝙚𝙨! That's it for now. Happy Monday everyone. P.S. Feel free to share your favorite Mother's Day memory or a message to your mom in the comments below! #Mondaymotivation #Mothersdaycampaign #FamilyAdventure #ThankYouMom #EmailMarketingTips #GiftGiving

Welp. 🏆 We won at the Shorty Awards Best Single Post or Activation. Our little post about installing changing tables in men’s restrooms beat out Hellmann’s, Ritz, Heinz, and a slew of other Mad Men-worthy brands. We (Jenny Altman and I) collaborated on the now-viral blog post for 🍼 Milk-Drunk which turned into a now-viral IG post for Bobbie. When we initially shared the blog, we were inundated with stories from moms (and dads) about the hardships and inequalities of parenting. But it didn’t stop at this one blog post. For every rant Nick posted about being called a “dad helper,” we’d get comments and DMs from other moms and dads with similar rants. It seemed like a waste to keep these stories buried in our inbox. 💡 So, we created The Mom (and the Dad)— a Substack to share our own very personal and different perspectives about raising kids— from newborns to teenagers. A place where moms (and dads) could come together and share stories about every hilarious, light-hearted, and dark corner of parenting. It’s a space to share your story, laugh at your own misery, and commiserate with others. No judgement. Just a refreshing and honest space you for you to engage about parenting—with all that free time you have. Thank you everyone for your support! And just a reminder: You’re doing great. Jenny & Nick ✋ We want to hear from you! Do you have a story to share? ✍ Fill out the Google form (in the comment below), and we’ll help curate your story into a post (by you, of course).

Sorry, but I didn’t start my Instagram business for the quick cash. There’s something bigger going on. I know a lot of people might disagree and even unfollow me after this, but please hear me out. 🫢Look and see… Imagine two people selling digital products. One sells for $17, the other for $300. Both are great and I love their effort, but one has to sell 100 digital products to make $1700 (17x100) as the other selling only 6 to make same amount. (6x300) When you start making money making 1 sale takes usually same effort. Choose what you like wisely. 🧠 📣📣📣🔻🔻🔻 “Big rewards for less effort usually require more time before you see results!” 🏆 But once it’s up and running, you won’t have to hustle as hard. It might take 3️⃣ three months, 6️⃣ six months, or even 9️⃣ nine months, just like a pregnancy. 🤰🏻 It’s perfect that I’m doing this all for my kids. They were also growing and developing for nine months before we could see them. Giving birth is one of the most amazing experiences.🥰 Now, back to business.🔻 What will we be working on for the next nine months? 🔴Choosing a product that our audience needs. (1 day) 🔴Setting up a system to sell products automatically. (3 days) 🔴Showing up online daily (9 months - faceless, semi-face, or face on) My mentor and friend, Dan Korsby, teaches all of this and more. 🛟 Want a free case study? Comment “9” below, and I’ll send it to you.

So, what would make moms of young children feel the most seen and appreciated this Mother’s Day? In Feb of this year I did a survey to figure out What Moms of Young Kids Really Want for Mother's Day. The answer: ✨ Something that makes her feel seen for her whole self beyond who she is as a mother, or something that lightens her load. ✨ Physical gifts, experience gifts, and service gifts were all equally valued. Unsurprisingly, the most important part is the effort and that she feels seen. I am working on a purse made for moms, so obviously this is highly relevant there. But isn't this relevant for most DTC businesses? For Mother's Day and Father's Day I always see the same, obvious players in the mix. ✔ Take something off her to-do list (a house project or organizing something, anything). This immediately makes brands with a male target audience relevant. ✔ Do something for her that lightens her load (hire cleaners, get her car detailed). Hello, service industry 👋 You don't have to have a product to jump in on Mother's Day. ✔ A gift for her hobbies (you should know what those are) ✔ Time for herself even if she doesn't have specific plans (more on that in the blog post) What's your product or service? I'd bet there's an "in" for marketing it around Mother's Day. Oh, and if you want to check out the rest of the post, it's here: https://lnkd.in/g4-rFXD6

How does a childless marketing consultant help parents thrive? 🤷🏻♂️ When I first walked into Mountain Baby, I felt completely out of place. Tiny hiking boots, pint-sized raincoats, and parenting advice blogs—I had no idea where to start. Judy, the owner, had a passion for helping parents navigate life with little kids but struggled to find the best way and time to connect with her audience. Her message was getting nowhere, and she knew her customers needed help and wanted to feel seen and understood. That’s where I came in. Together, we created a content strategy that spoke to her audience in their language—weekly blog posts and email campaigns with parenting advice, social media posts that sparked conversations, and product videos that drove in-store traffic. The result? A 30% increase in in-store activity and heartfelt replies to her emails from grateful parents who felt seen and heard. What’s the story your audience needs to hear? Let’s craft it together. 🎯 Share your thoughts: What’s one way your business connects with your audience? Let’s talk about it in the comments. #MarketingThatConnects #EmailMarketing #CustomerLoyalty #SmallBusinessMarketing #MarketingConsultant

Why do Top Brands worldwide focus their marketing efforts on Mothers? As we get closer to Mother's Day it's worth thinking about the one who makes most of the household decisions (including most-importantly the spending decisions). According to a Forbes Report Millennial Moms control 85% of all household purchases with a spending power that surpasses $2.4 trillion. Beyond their own purchases, they influence the buying decisions of their partners, children, and even extended family members. So what does 1 brand do better than the other to catch a Mum's eye? Emotional connect, community network & support beyond product. Mothers always look for Value & Quality above price. And once trust is established, a brand can become their go-to for anything. The same Forbes report also says that 3 out of 4 moms still say companies have no idea what it’s like being a mom. We're changing the narrative at House Of Zelena. Mothers and their well-being is at the core of every idea, every strategy, every single project execution. With our D2C repeat purchase nearing ~40%...the most common reviews we get are in the lines of ".... I am a repeat customer for House of Zelena, thanks to the community & help you are giving...". Here's an interesting anecdote from our community when a mother 55 mins post her C-section surgery pinged in the group as she felt lonely, and the community rallied to her support. That was the moment I knew we're doing something right, and we're onto something big :). Have you ever felt a strong emotional connection to a brand? What did they do to earn your trust and loyalty? #MarketingtoMoms #MillenialMoms #MomPower #Mompreneur

Emotional Marketing: The Secret to Connecting with New Parents In the world of baby products, we’re not just pushing items—we’re part of one of the most emotional journeys anyone can go through: becoming a parents. Our job as marketers isn’t just to show off what our products can do; it’s about creating a real, lasting connection with new parents. That’s where emotional marketing comes in, and it’s changing the game. This isn’t your typical features-and-benefits pitch. Emotional marketing is about tapping into the hopes, fears, joys, and challenges that every new parent faces. When they see our brand, it shouldn’t just be another product on the shelf it should feel like we truly understand what they’re going through, like we’re right there with them, offering support and reassurance. Take storytelling, for example. A diaper ad isn’t just about absorbency; it’s about giving parents peace of mind when their baby sleeps through the night. A baby monitor campaign isn’t just about the specs it’s about the comfort that comes with knowing your baby is safe, even when you’re not in the room. These stories aren’t just selling a product—they’re building a relationship between the brand and the parent. But how do we make these emotional connections feel authentic? It starts with truly getting to know our audience. We need to dive deep into the world of parents the sleepless nights, the proud moments, the worries, and the small victories. This means listening to real stories through social media, focus groups, and one-on-one conversations. Once we know what parents are really going through, we can create messages that hit home. Use visuals that show real parenting moments not just the picture-perfect ones, but the messy, beautiful reality of raising a child. Write copy that speaks directly to parents, letting them know we get it and we’re here to help. And let’s be clear: emotional marketing isn’t about manipulation; it’s about building trust. When parents feel like a brand truly understands them, they’re more likely to stick around, share their experiences, and become loyal advocates. They’ll tell other parents about us, creating a word-of-mouth effect that no traditional ad can match. So, how do we take our emotional marketing to the next level in the baby products industry? #EmotionalMarketing #BabyProducts #ParentingJourney #BrandConnection

Welp. 🏆 We won at the Shorty Awards— Best Single Post or Activation. Our little post about installing changing tables in men’s restrooms beat out Hellmann’s, Ritz, Heinz, and a slew of other Mad Men-worthy brands. We (Nick Ciavarella and I) collaborated on the now-viral blog post for 🍼 Milk-Drunk which turned into a now-viral IG post for Bobbie. When we initially shared the blog, we were inundated with stories from moms (and dads) about the hardships and inequalities of parenting. But it didn’t stop at this one blog post. For every rant Nick posted about being called a “dad helper,” we’d get comments and DMs from other moms and dads with similar rants. It seemed like a waste to keep these stories buried in our inbox. 💡 So, we created The Mom (and the Dad)— a Substack to share our own very personal and different perspectives about raising kids— from newborns to teenagers. A place where moms (and dads) could come together and share stories about every hilarious, light-hearted, and dark corner of parenting. It’s a space to share your story, laugh at your own misery, and commiserate with others. No judgement. Just a refreshing and honest space you for to engage about parenting—with all that free time you have. Thank you everyone for your support! And just a reminder: You’re doing great. Jenny & Nick ✋ We want to hear from you! Do you have a story to share? ✍ Fill out the Google form (in the comment below), and we’ll help curate your story into a post (by you, of course).

Had the rare opportunity to hear from your target consumers in the flesh recently 🤫 5 Gen Z moms who are the main shoppers of their households. TLDR: Gen Z just want to feel SEEN and HEARD Top takeaways: 1. Social media for product discovery 2. Facebook groups 3. Skepticism toward over-marketing 4. Practical benefits >>> cause marketing 5. Role of family & friends in purchasing decisions 6. Pinterest for inspiration 7. Convenience and accessibility 8. Quality over quantity 9. Value-conscious shopping with a twist Maria Bailey and BSM Media are doing incredible work to help brands understand and engage with mothers. Go check them out! Thanks for hosting this panel Path to Purchase Institute 💙