Javier Vivas’ Post

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Digital Transformation, Digital Technology & Growth Marketing · CDO · CIO · CMO · Retail · Fintech · Banking · CPG · Insurance · Loyalty

🤔 Is your marketing focused on today’s sale or tomorrow’s loyalty? This is a controversial one. Is your team currently working on lower funnel, upper funnel or both? What's the right approach? In a world that often values instant results, it’s tempting to chase quick wins. But real marketing isn’t just about closing a sale today; it’s about laying the groundwork for future trust and connection. Short-term tactics might boost revenue now, but lasting growth comes from building genuine relationships. When we focus on brand value and authenticity, we create loyal customers who return and advocate for us. Marketing that aims for the future: - Builds Brand Equity – A familiar brand is often a trusted one - Creates Advocates – Happy customers don’t just buy; they recommend - Grows Resilience – Businesses that prioritize long-term strategies can withstand market shifts Are your strategies setting you up for long-term success? #Marketing #GrowthMarketing #Branding Credit: Ari Lewis 🚀🏭

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