Amazon Prime continues to push the boundaries. Is it just a free shipping offer? Is it a leading #loyaltyprogram that challenges conventions through a subscription model? At this point, it doesn't really matter. Amazon Prime understands that the key to building and sustaining membership is to provide value to customers. Its latest membership offering around savings at the gas pump shows that it continues to understand what motivates consumers.
#loyaltystrategy#customerstrategy#growthstrategy
10 Favorite Amazon Prime Deals You Need To See
With another incredible Amazon Prime event approaching, you won’t want to miss these deals for the best savings. Nowadays, saving money when shopping is not only smart but essential.
We all love saving money, especially when Shopping on Amazon. And with another Amazon Primen event around the corner, you’ll want to check out some of our favorite products and best deals.
https://lnkd.in/eBA_t9kz#amazonprime#Amazon#AmazonPrimeDeals
I was there when Amazon.com launched Amazon Prime. Outside of the company, no one thought Prime would work, but it did, and most people still don’t understand why:
Predictability.
The promise of Prime is *not* you will get *some* packages ultra-fast.
The promise of Prime is *not* that will get *some* packages for a cheaper shipping rate.
The promise of Prime is that you will get *all* packages at a predictable, reasonable time.
The promise of Prime is that *all* shipping will be a certain, fixed cost, which you'll pay in advance.
Why does this work?
Predictability.
People are bad at time, and predictability is amazing gift businesses can give to their neighbors.
Think about it:
Say I want to buy a lamp for my guest room because I have guests who are coming on Friday,
I have to think about which places in my town sell lamps?
- Do I have a lunch break to go get the lamps?
- Are they going to be out of stock?
- What will the traffic be like?
Then, all of the sudden, I can just go to a website (Amazon) and eliminate all of that hassle and pick a lamp I like without going anywhere.
But there’s a problem: when will it arrive?
Before Prime, we'd get shipping windows. Between 1 and 9 days. But if it's Monday, and I need the lamp by Friday, I don't want "between 1 and 9 days" I want a number I can count on.
I want Predictability.
Yesterday I posted about the world's first clock, and I want to repeat this point again today.
God Himself built tools for time-keeping into the fabric of the universe.
Time is important.
I want you to consider how your product can help your neighbor with time by making their life more predictable.
It will make your product more attractive, and it will make your product something the Creator smiles upon.
#Product#Time#Predictability
Boom Commerce Quicky: Amazon's New Digital Services Fee 🚨
Big changes are coming for Amazon sellers starting October 2024. In this quick Video, I explain how the new Digital Services Fee could impact your profits, especially if you’re selling in the UK, France, Italy, Spain, or Canada. Understanding these fees and adjusting your strategy is crucial to maintaining your margins.
👉 Don't let the fees catch you off guard! Want to keep your profits intact? Download our Profitability Calculator to see exactly where your money’s going and stay ahead of Amazon’s fees.
#amazon#fbaseller#amazonuae#amazonseller#seller
Amazon Prime Days: Tell me without telling me.
In typical Amazon style, still no official dates.
But at this point, we can read the writing on the wall.
A.k.a., the Prime Day Deals windows.
For sellers that qualify to run a Deal this year:
The Prime Day Deals window is 15-21 July.
Fees are varied between accounts, but…
They seem to range between $500-1000.
But whether you qualify for one or not.
It’s time to start nailing down that Prime Day strategy.
#cpg#amazonprimeday#primedaystrategy#amazon#retailmedia#instacart#shoppermarketing#retailgrowth
Amazon's Big Spring Sale!
Amazon is running the for the first time their Big Spring Sale.
It's different than the other Prime Day events that most of the deals are not exclusively for Prime members.
But I see that there are still some deals that are exclusive to Prime members.
It looks like Amazon has 3 types of deals running today.
🟠 The regular Limited Time Deal
🟠 Big Spring Deal
🟠 Exclusive Prime Price
It's important to properly analyze this event to know how to prepare for next year.
What have you seen so far?
