Struggle to grow your IOS user acquisition? beside doing a lot of creative testing, doing A/B test on apple tracking transparency (ATT) will have a big impact towards your IOS acquisition via paid media because we will send the right signal to media channels which user, channel, creative that convert otherwise all data will be attributed as organic install which impossible to have learning from our acquisition cost. With the copy A/B test we are able to increase from 15% to 25% acceptance rate of the ATT prompt. #useracquisition #appmarketing
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🔗 Deep Links are now available on Apple Search Ads! #ASA now supports deep links, allowing users to be directed straight to in-app content after clicking on a CPP. 📊 What This Means for Your Campaigns: • Guide users directly to specific features or products for a smoother post-install experience and better engagement. • Perfect for driving targeted actions, like promotions or new feature highlights. ⚠️ Key Considerations: • Deep links are available for iOS 18 users only. Adoption is at 25%, with 70-80% expected by year-end. • The setup can be complex. Ensure your deep links are fully operational to avoid any technical hiccups. • Apps with onboarding steps, like registration or language screens, might face redirection issues. Be sure to test thoroughly. With iOS 18 adoption growing fast, now is the perfect time to implement and test deep links in your campaigns. Need help with #AppleSearchAds or #UA campaigns? Reach out to the Addict Mobile team for support! Musique Battut Antonin Do Espirito
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🚀 Ready to dominate iOS user acquisition in 2025? Our recent webinar has got you covered! Just last week, we concluded an exceptional session with Aman Haritwal (Games24x7) and Sudhanshu B. (Fibe.India (Formerly EarlySalary)), where we explored cutting-edge iOS user acquisition strategies. From pioneering privacy-first approaches to effectively leveraging Apple Search Ads, we unveiled the ultimate roadmap for driving mobile growth in 2025. Missed the session? No worries—view the recording to gain valuable insights around: 🎯 Post-ATT strategies 🔍 Apple Search Ads tips 🔒 Privacy-first growth 📊 SKAN & AdAttributionKit tactics Stay ahead in 2025 mobile marketing—watch now! Webinar Link - https://lnkd.in/gF_-veN2 Access Code - Hy+B2gK+ #GrowWithmDSP #UserAcquisition #iOSMarketing #UserPrivacy #GrowthHacking #Webinar
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Have you started to understand SKAN4? Well... bad news for you 😱 Apple already started to roll out their new advertising framework - AdAttributionKit. What are the new features? ✨ AAK allows for re-targeting measurement. Previously, SKAN4 measured only new installs. Great news for apps that heavily rely on re-engagements (we are knocking at your door e-commerce apps... 😎) 👩🏼💻 There are new testing capabilities for developers to ensure that the framework properly contacts the outside advertising world. Both frameworks can run simultaneously so you don't need to rush and change your current SKAN4 configuration. However, we recommend that you check out with your MMP how it will be handled and when AdAttributionKit will be active in the attribution configuration. Fingers crossed, we need them, as always, thanks Apple 😅
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The iOS Data You’ve Been Missing Is Back! Struggling to make your ad dollars count since the iOS 14 update? You're not alone. Brands worldwide are feeling the pinch of lost data. At Sygnal, we don’t just sympathize—we solve. With real 1st party tracking, we unlock 100% of iOS user data you’ve been missing. This means: ✅ Optimized ad spend. ✅ Seamless event attribution. ✅ Smarter, data-driven decisions. Don’t let incomplete data hold you back. Take control and watch your campaigns thrive. 👉 Click here: https://lnkd.in/gFk7NREz to book a demo today and see the difference Sygnal makes.
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Are you investing ad dollars into BNPL apps? Because consumers certainly plan on using them to shop for the holidays. Get the scoop on how diversifying your media budget to include BNPL apps can help you capture consumer search intent and increase your brand's discoverability by downloading our free 2024 Holiday Insights Guide. https://lnkd.in/eX7U-kaf #bnpl #buynowpaylater #searchadvertising #performancemedia
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It’s no secret that your mobile revenue is heavily dependent on iOS users. That’s why measuring your iOS campaign performance is critical to maintaining a high return on ad spend (ROAS). 📈 But, in the absence of user-level data, how do you actually do that? AppsFlyer and Google team up to share winning strategies and tools to - effectively measure and optimize your iOS campaigns with SKAdNetwork—an essential component for growth. Download this blueprint below 👇 👇 👇 - which includes invaluable 💎💎💎 tips and recommendations to capitalize on the opportunities in the iOS world. Great job Serena Gao Yael Shany 🙌 🙌 🙌
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Sales Leader responsible for business growth, team development, strategic business development, partnerships
✅ RCS - The Future of Business Messaging? 🚀 📳1 billion+ monthly active users on Android devices today - expected to grow to 3.8 billion users by 2026 📈 📱 With Apple announcing RCS support with the release of iOS 18, we can expect things to move fast 🆒 With the reach and ease of SMS and the rich features of modern messaging apps, RCS is expected to disrupt the business messaging market for good 😛 🙌 🧐 What is RCS (If you haven't heard of it) RCS, short for Rich Communication Services, is Carrier Messaging. From a user perspective, it is delivered as an SMS but with the power of a more interactive and engaging messaging experience. It supports features such as high-resolution images 🖼, video sharing 🎥, two-way messaging, and is a branded experience, measurable and secure. With Meta's platforms owning the lion's share of the userbase i.e. Whatsapp 2.5 billion, Facebook Messenger 2.90 billion and Instagram 1.5 billion, RCS is certain to make an impact 🌐 🏹 And Vonage will be a key player in helping global brands implement #RCS #RCS #BusinessMessaging #CustomerEngagement #DigitalCommunication #MarketingInnovation #RichMedia #Branding #Analytics #FutureOfMessaging https://lnkd.in/dbPzH_PZ
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🚨 Attention Advertisers: Avoid Apple’s 30% Service Fee! 🚨 Starting next month, Apple’s new payment process and 30% service fee for boosting posts on Facebook and Instagram iOS apps will expand globally. But there's a way to save your budget! 💡 Tip: Use Instagram.com or Facebook.com on your mobile or desktop browser to boost your content and avoid this fee. At June30 Media, we’re committed to helping small businesses thrive. Visit our Help Center or contact us via info@june30media.com or 0244707688 today to learn how you can keep costs low and results high. #DigitalMarketing #SmallBusiness #SocialMediaAdvertising #June30Media
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Senior Digital Marketing Specialist - B2C, B2B SaaS & eCommerce 📱· Paid Social Media · App Marketing · Marketing Automation · CRM Lifecycle 🤳🏿 · Freelance Performance Marketing & Social Media 🚀
Whether you're new to these topics or looking to refine your strategies, the information contained here is worth its weight in gold. Full of essential insights and best practices 🤓👇 #appmarketing #skadnetwork #mobileappcampaigns #ios #att
A Blueprint for iOS Campaign Success 📱🏗 Since the launch of iOS 14 and SKAdNetwork four years ago, the iOS market has been thriving and advertisers have been taking note. Our data shows that 50% of apps increased their iOS ad spending from Q1 2023 to Q1 2024, with a year-over-year increase of 28%.🍏 However, despite impressive growth, SKAdNetwork continues to present challenges like data blind spots, inaccurate revenue reporting, and more. To help you navigate these complexities and refine your iOS strategy, we’ve compiled this playbook together with Google Ads. In it, you’ll find practical guidance and expert insights tailored to help you excel in SKAdNetwork and unlock the full potential of your iOS campaigns. Check it out: https://lnkd.in/dHQBnznK
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What does the post-ATT data tell us about the value of re-engaging iOS users? We worked with AppsFlyer on a new report that looks at the rising opt-in numbers and consumer purchase behavior, along with how to spend your budget in 2025: https://bit.ly/4fNxmNi
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