AppsFlyer

For the final wrap-up of 2024, we've curated a special holiday reading list for you.🗞️ This month's Flyer focuses on a question that's top of mind for many app marketers: how to optimize your monetization strategy for the hybrid era. From our brand new app monetization report to expert insights on user acquisition and engagement, we've handpicked content that will help you navigate the evolving landscape and kick off 2025 with confidence.🧭 Take a moment to explore these insights – they might just spark your next big strategy. Wishing you a successful new year!✨

Forgot to buy your favorite UA Manager a Christmas gift?🎁 Get them one of these sets for New Year's:

Walking into the office after hitting all your yearly KPIs 👩🦳🪩 #thankyoubeyonce

At Banco Azteca, delivering exactly what their users need, when they need it, isn’t just a goal—it’s a standard.💯 With powerful insights and a seamless approach to connecting across platforms like Google, Facebook, and Instagram, they’re making every interaction count. Dorian Pardo Díaz, Montserrat Jocelín Mercado Pérez, Alejandro Antonio Mendoza Zamora Dulce Itzel Andrade Herrera you’re leading the way! 💪

The digital advertising landscape is undergoing its most dramatic transformation in decades.🌋 As privacy regulations evolve and AI reshapes digital advertising, what does the future hold for marketers? Our Data Protection Officer dr. Emilie Kuijt sits down with Google's Global Product Lead for Apps, Vlad Popa-Florea, to share their insights on thriving in a privacy-first world: ▶️ Why privacy is becoming a catalyst for growth, not a barrier ▶️ How to prepare for significant industry changes in 2025 ▶️️ Smart strategies for balancing privacy with personalization ▶️ The future of consent management and data protection ▶️ Innovation through industry partnerships Check out their full conversation: https://lnkd.in/dfshWmkr

What is MAMA anyway❓ You've heard about our flagship event plenty of times but do you know what the acronym actually stands for? 1️⃣Marketing And Many Acronyms 2️⃣Mobile Analytics Made Awesome 3️⃣Mobile Attribution Marketing Analytics 4️⃣Mobile Analysts Making Adjustments

Every user journey starts with a single click—and it shouldn’t end with a broken link. Deep linking is more than just a tool; it’s the invisible thread connecting your users to the experiences they love. From frictionless transitions to personalized content delivery, it’s what makes journeys feel effortless. At AppsFlyer, we know that behind every great experience is a reliable link. That’s why we combine innovative technology with 24/7 global support, ensuring every journey works exactly as it should. Learn more: https://bit.ly/4g6XrqI

USER ACQUISITION PLAYBOOK: HOW TO SOUND IMPORTANT Don’t say: “We need better campaign results.” Do say: “Unleash the marketing Kraken and let conversions tremble before our might!” Don’t say: “What are the latest insights?” Do say: “Consult the oracle of dashboards and divine the prophecy of growth!” Don’t say: “We should focus on one channel.” Do say: “We march upon all channels like conquerors of old, leaving no impression untracked!” Don’t say: “Our competitors are growing faster.” Do say: “Let their fleeting victories echo in the void, for we shall feast upon the spoils of ultimate market dominance!” Don’t say: “Why aren’t users converting?” Do say: “Have the conversion spirits forsaken us, or must we perform the sacred A/B ritual once more?” Don’t say: “What’s the ROI of this campaign?” Do say: “By the sacred algorithms, let the rivers of ROI overflow with immeasurable riches!” Don’t say: “Ad spend is tight this quarter.” Do say: “With but a sliver of coin, we shall build an empire that defies the gods of fiscal constraint!”

Great coffee isn’t the only thing Starbucks Mexico has mastered. Their mobile marketing strategy, powered by AppsFlyer, is brewing up meaningful connections with customers worldwide!☕ With data-driven insights, deep linking, and following the user journey on and offline, Starbucks is crafting experiences as smooth as their signature blends. See how they’re redefining success in the digital world: Thank you Carmen Sánchez for sharing your success story!💚💙