Jennifer Castillo’s Post

🎉 Today is our little birthday! SIA "Spredd" is officially registered in the company register, and for me and Samanta, this means so much more than just a formality. 💛 For some, it might seem like just another date or an entry in a database, but looking back at where we were about a year ago, this day feels truly special. I remember conversations with friends where I shared my future ambitions, saying: “I no longer see myself working alone. There’s a team. There are bigger goals. You’re not limited by the capacity of one person.” Back then, it felt like a distant idea that might be hard to achieve, but today it’s our reality. With a few failed attempts in the past and, most importantly, the right person by my side, it’s finally happening. 🙌 Meeting Samanta marked the beginning of a new chapter – we don’t just think; we do. And our main focus? Creating video content for social media! 📹🎬 Ideas are becoming reality. The first results are inspiring. Plans are in place, and they’re driving us forward. Most importantly, we feel a deep sense of satisfaction with both the process and the results. We’re celebrating the small victories and moving forward – with new goals, creativity, and the power of teamwork! 🥂💫 A heartfelt thank you to everyone who supports and inspires us! 💬 What are your small (or big) victories? Share them with us below! ⬇️

Just feeling overwhelming gratitude for the smart group of people I have surrounded myself with to get to this point (and beyond). In chronological order Greg Todd for making me write goals that I surpassed and your abundance energy Neng Bing Doh for asking me “what is the problem” and “who will pay for it?” and then getting mad at me when I didn’t come back with my competitors Christian Peverelli for helping us build our first version of product without writing a line of code to get us to $220k ARR and get into Techstars Jim Jenkins for rebuilding our product on a server to reach $1M ARR (because revenue solves all problems) and literally blowing my mind to realize my worth and inspiring me to think big. Matt Kozlov for giving a female founder without any training in business a go in his program, always being there for me, and believing in us. Edward Wilson and Adam Neff for realizing early that we were doing something special in the market. Brittney Bello who is my forever inspiration ✨and Keith McNeil for taking a chance with introducing us to his group, our first customer Paul Johnson 🇬🇧🇺🇸 for erasing the word “scale” and “dilution” from my vocabulary and helping me sell out of our runway dip, be direct, own my decisions, the list goes on… Michael Donaldson for giving so much without expectation and already teaching me a ton. Sachin Bhat for your sound technical and business advice. Aware Health team, you know you are all my rock. My brave team who tolerates me, cares, persists, and are teaching me day by day how to be calm through it all. Our customers, the early adopters, we most definitely wouldn’t be a business without you. And finally my intuition, that blended with logic helps me lean towards action, failure, iteration, and learning, figuring out a way to help people connect with one another through technology.

On this Thanksgiving eve eve I considered writing a cheesy post about how thankful I am for my customers. 🧀 So I did. 😊 The customers in my portfolio are doing incredible work, and I am beyond fortunate that they view me as a partner rather than just a vendor. I AM thankful for them! 😍 But appreciating good customers is easy. Every decent CSM can do that. Great CSMs are grateful for their customers' problems. 🤔 The business challenges and the technical obstacles.  The floundering programs that struggle to see a viable path to success. Lagging user adoption.  Troubleshooting bugs and crafting workarounds. Customer problems are a gift. They are a chance to draw upon experience, think creatively, and implement solutions that make life better for the customer. As Albert Einstein famously said, "In the middle of every difficulty lies opportunity." In Customer Success, difficulties provide us with the opportunity to impress and delight our customers. 🌻 To all my customers, I am grateful for you AND your problems! 💝 Happy Thanksgiving! 🦃 🏈 🍂 🥧

Thank you. The easiest thing to say and do, yet so many people miss it. Gratitude is powerful. It's simple, but it means everything. It builds connections and fosters respect. It creates a positive environment. In the rush of daily life, it's easy to forget. But those two words can make a huge difference. Thank you for your hard work. Thank you for your support. Thank you for believing in the vision. Expressing gratitude isn’t just polite; it’s strategic. It enhances team morale and strengthens relationships. It reinforces a culture of appreciation and recognition. Remember to say it. Remember to mean it. It costs nothing but has immense value. A little gratitude goes a long way. Don’t miss the chance to say it today.

🔔 I'm making room for gratitude this ✨Thanksgiving✨ by clearing some old baggage. As I reflect on the year gone by, I'm filled with immense gratitude for our incredible journey at PixelPay Media 😇. We've faced challenges, celebrated victories, and learned a ton along the way🙌. And like many of you, I'm using this time to clear out some old baggage to make space for even bigger and better things ahead. For me, that means saying goodbye to a few things 👇 ✅ Outdated processes: We're in the fast-paced world of performance marketing, and clinging to processes that no longer serve us just slows us down. It's time to streamline, simplify, and embrace agility. ✅ The "it's always been done this way" mindset🗯️ : When we hit a plateau this year, we knew we needed to shift gears and get back to our startup roots – scrappy, innovative, and willing to experiment. That meant challenging the status quo and embracing new ways of thinking. ✅ Letting go of the fear of tough decisions: As a CEO and culture architect, my priority is building a thriving team where everyone feels valued and empowered. Sometimes, that means making difficult choices, like parting ways with team members who, despite feedback and support, aren't the right fit for our evolving needs. It's never easy, but it's essential for the growth of both the individual and the company. 🗣️ This isn't about negativity; it's about growth🤩, focus, and creating a company where everyone can thrive⭐️. I believe in leading with both head and heart, and that means fostering a culture of open communication, continuous learning, and mutual respect. I am incredibly thankful for the dedicated, passionate people at PixelPay Media. You inspire me every day💛. Here's to a future filled with new opportunities, exciting challenges, and a shared commitment to building something truly special together🌟.

🎉 Grateful for Positive Feedback! 🎉 As we wrap up another productive week, I wanted to take a moment to share a particularly rewarding experience. A highly accomplished inventor—a professor with extensive experience working with patent attorneys—recently shared their feedback after we collaborated on drafting a patent application for their invention. They expressed deep appreciation not only for our technical expertise and in-depth discussions about the invention but also for our competence, clarity in communication, and friendly and efficient approach throughout the process. Hearing such positive reflections is incredibly fulfilling and motivates us to keep raising the bar in the work we do. 🔑 Key takeaway: Building a strong relationship based on trust, expertise, and effective communication is as vital as the technical quality of the work itself. To all inventors, researchers, and entrepreneurs: We're here to help translate your innovative ideas into strong IP protection, always with a collaborative and supportive spirit. Wishing everyone a fantastic weekend! 🌟

Can You Believe It: I Hit 5,000 Followers! Thank you for your support guys. Thank you for always showing up for me. Here's How I Did It I Created A Community That Supports Me I Show Up For Them Consistently I Listen To Their Feedback And Adjust What Drives My Passion For This Community 1. You Guys Give Me Reasons To Keep Showing Up 2. You Guys Help Me Stay Accountable 3. You Guys Inspire Me To Be Better Let's Celebrate Together... What's The One Thing That Drives You To Keep Going? #PersonalGrowth

For those I haven’t met, my name is Eric Laughlin, I'm the CEO of Agiloft, and believe it or not, I’m more introverted than this jacket and my terrible "blue steel" look would indicate! As you may have noticed, I’ve recently begun dipping my toes into the vast ocean of social media. Facebook and the iPhone emerged long after I graduated from college (thank goodness). While I inevitably adopted just like we all did, I then stopped posting after my first son (now 15) was born. So, jumping back in feels a bit like what I imagine learning to ride a bike at my age would feel like – wobbly and self-conscious.   While my leadership roles at work have given me confidence in public, the truth is I’d prefer to be a bit more of a private person, sharing my life with close friends and family rather than broadcasting it to the world. But I’ve come to realize (or been convinced) that sharing some of my experiences and decision-making processes as a CEO can be valuable to others.  I believe Agiloft is a special organization with a lot to offer. Whether it’s our commitment to company culture and DEIB, how we navigate an ever-volatile tech market, the role we play with in our customers' contracting success, or our focus on leadership, mental health, and wellbeing, there are many topics worth conversation – and the inevitable social media exposure.   If I could share my insights and experiences online anonymously and still have the same impact, I would. But I understand there’s something to be said for showing up as your whole self, putting a face to words on a screen, and owning what you have to say. As I slowly begin wading into LinkedIn, I’ll do my best to remain real and hopefully provide some value for you all along the way.   Just bear with me as I get rolling – and try not to laugh too hard at my rookie mistakes!  Eric

Joining a new company has always been fun for me. You get to meet special people, learn things that inspire, answer questions that require deeper reflection….. I still have a lot to learn, but feel motivated that have already been able to contribute on 3 customer challenges. Key insights: 1) the Playing to Win framework can help change the conversation from ‚what is true’ to ‚what needs to be true‘? Knowing this helps focus on impact, and what needs to be true to deliver around, as well as in, technology projects 2) design thinking tools can help bring proposed solutions to life… for example, roleplaying the worst and best cases to get feedback accelerates solution development.. it really takes courage to get early customer feedback! 3) find your own way. There have been times over the last 2 weeks where I have felt really uncomfortable. But when I think about it, you create your own story. It is empowering to know that most of the time you can change how you feel, just by changing what you think! Thank you to everyone who has helped me over last 2 weeks, as well as all who have wished me well on LinkedIn. Much appreciated! P.s. the isolutions AG Circle office is amazing. Let me know next time you come through Zurich airport!

Can You Believe It: I Hit 6,000 Followers! Thank you for your support guys. That was my target before the 25th Thank you for always showing up for me. Here's How I Did It I Created A Community That Supports Me I Show Up For Them Consistently I Listen To Their Feedback And Adjust What Drives My Passion For This Community 1. You Guys Give Me Reasons To Keep Showing Up 2. You Guys Help Me Stay Accountable 3. You Guys Inspire Me To Be Better Let's Celebrate Together... What's The One Thing That Drives You To Keep Going? #PersonalGrowth