Guinness Nigeria Plc would like to address and correct the recent speculations and false/malicious misinformation alleging that it plans to exit the Nigerian market. Contrary to the rumors circulating on various media platforms, Guinness Nigeria is firmly committed to its operations in Nigeria and is entering a new phase of growth and innovation.
Since beginning operations in April 1950, Guinness Nigeria has built a proud 74-year legacy deeply embedded in Nigeria’s cultural and economic landscape. Our commitment to Nigeria is demonstrated through substantial investments in infrastructure, employment, backward integration, community development, and social responsibility initiatives. The recent announcement of the partnership between Diageo and Tolaram Group further affirms that Guinness Nigeria remains dedicated to Nigeria and has no plans to exit the dynamic Nigerian market. Our business will continue robustly, with no adverse effects on jobs or factories resulting from this new partnership.
Under the announced partnership, Tolaram Group will acquire a 58.02% majority stake in Guinness Nigeria, allowing us to leverage Tolaram Group’s extensive expertise in manufacturing and distribution. Importantly, Guinness Nigeria will remain a listed company on the Nigerian Stock Exchange, retaining its prominent position in the Nigerian beverage industry. Diageo’s establishment of a wholly-owned international premium spirits company in Nigeria also underscores its commitment to sustaining its operations across West and Central Africa, with Nigeria as a key operational hub.
Through a long-term license and royalty arrangement, Guinness Nigeria will continue to produce and sell all our iconic brands, including Guinness FES and Smooth, Smirnoff Ice, Orijin Bitters, and Malta Guinness, as well as Diageo MSS brands like Smirnoff X1, Gordon’s Moringa, and Captain Morgan Gold Rum. This ensures that our esteemed consumers nationwide will continue to enjoy their favorite beverages.
We are enthusiastic about embarking on this new chapter of growth and development in Nigeria.