Julian Della Mattia’s Post

Nope, research can't tell you if customers will use that feature. Neither can tell you if they are willing to pay X or Y for it. And sorry, it also cannot tell you which designs users will like more. Research has limitations. But when used properly, it has an IMMENSE impact. It can help you de-risk decisions. It can steer your strategy in the right direction. It can help you identify areas where you can create value for the customers AND the business. When used wisely, research can be a game-changer for your organization. Start small, start in any way you can, but start doing some research NOW. #uxr #uxresearch

Research results are never a guarantee. The real impact comes from what we get from the results: information to move forward with inspiration & direction of where to focus our resources to create true value for our users which generates value in our business. #UXR #BusinessStrategy #Impact

UX research has made significant strides in the last decade. However, it was and is an extension of market and consumer research. Limiting focus to UX-specific methodologies may cause researchers to overlook the broader market research toolkit available, which has been developed and validated over many years to inform strategic and tactical decisions. Thus, I have always recommended a strong foundation in market research as it provides a UX researcher with a wider range of techniques - observational, qualitative, or quantitative. This diverse arsenal enables the UX researcher to delve deeper into consumer behavior, uncover unmet needs, and validate design concepts with greater confidence. To be honest, this segregation of MR vs UX is more to do with internal politics, data / information silos and ultimately the need of different groups to control 'their spaces', even when there are multiple examples of how it can hurt the wider organization. The post below highlights an example where this wider exposure of fundamental MR is likely lacking as the assertions made below are simply not accurate: ·      Research can predict with a high degree of confidence whether customers will use a feature. ·      Research can estimate, with a high degree of confidence, what customers are willing to pay for it. These research methods have been used and well-validated for decades - Speak to any senior insights or strategy expert at a large mobile phone manufacturer or a global FMCG company and there is a very high chance that they have experienced the impact of these methods. It is recommended to broaden awareness of the diverse MR methodologies available to open-up horizons of what’s possible. #UXResearch #MarketResearch #freeadvice

From my experience, research is like the foundation of a building 🏗️. It’s not always visible, but without it, every decision becomes a gamble. It might not give you all the answers, but it will always help you ask the right questions. Starting small is key. Even the simplest research efforts can create ripple effects, unlocking insights that shape strategies and drive impact 🚀. For instance, just a single round of usability testing can uncover blockers that would otherwise cost time and trust.

In the startup world where budgets are often tight, I've seen founders tempted to skip research because it feels too expensive at a time when they need to go to market fast. Those who do buy into its value are often unrealistic about what they can learn from it, can be too broad in their research goals, and even end up basing costly decisions on flimsy insights. As Julian Della Mattia reiterates, the impact of careful and purposeful research is immense and skipping it just creates waste at a different point in your product cycle. #uxr #uxresearch

[UX Thread📝] 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘀𝗽𝗼𝘁 𝗼𝗻! ✅ UX research provides valuable insights into how users perceive your product. ✅ It reveals trends and preferences to inform design decisions. ✅ It can even guide to adjust business model decisions. 𝗛𝗼𝘄𝗲𝘃𝗲𝗿… UX research doesn’t deliver absolute truths. Instead, it highlights trends and directions within your user audience. ➡️ This is why research findings should always be interpreted with caution, as they reflect possibilities, not guarantees. 💡 Words like “potentially,” “probably,” and “possibly” are often used in UX reports to aknowledge the uncertainties of user data. Insights are based on user samples and context, meaning they are not 100% predictive. That being said, UX research is the best way to help your design team working in the right direction to create the best product for your users. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿, 𝗨𝗫 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝘀𝘀, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗺𝗮𝗽 👨🔬 -

Stakeholders are bypassing research altogether? Hear me out. When discussing research with stakeholders, it's all about how you frame the conversation. It's not about you, your work, how useful what you do is or how "things should be done". Nobody cares about that. Nobody has time for that, either. It's all about how YOU can help THEM. Each person has different goals, different deadlines, different ways of being evaluated for their work. Try to understand how you can cater to that, and the conversation will flow differently. How can you help them de-risk that decision? Or be more certain about X? Or save them some development time (and money) by testing feature Y before starting production? By starting with what's in it for them, the path ahead will open up. And believe me, anybody who tries good quality research, there's a 99% chance they'll want more. You just need to clear the way. Frame those conversations differenly. #uxr #uxresearch #stakeholders

The latest installment in our resource series is about a fundamental yet crucial aspect of research: understanding the difference between basic and applied research. This handy chart is a sneak peek into the comprehensive article, where we explore how each type uniquely advances knowledge and addresses real-world problems. Both are essential for progress, but they serve different purposes. Check out how they compare in terms of purpose, nature, knowledge development, gain, and scope. Link in comments. #Research #Innovation #Learning #Researcher #BasicResearch #AppliedResearch #QualitativeResearch #UXR #UserResearch #Poocho #justpoocho

Knowledge management is hard! I’ve spent the better part of my career dealing with these sorts challenges — at first I merely bumped into them, but now I actively seek them out and try to solve them 😅 These problems are usually way bigger than any single tool can address: I’ve been in my current role for just shy of two years and I’ve had “research repository” at the top of my priority list the entire time, but only recently have I started evaluating tools and moving toward implementing one. The timeline isn’t always so long (there were some strategic adjustments and stakeholder shakeups along the way), but the nuance of how an organization learns always takes at least a little time, and a lot of deliberate effort, to unpack — and without that understanding a research repository (or a data lake, or a wiki, or any other KM tool) is going to be like a shoe that’s the wrong size, or the wrong type of footwear entirely!

"But you only talked to 8 users..." How many times have you heard this after doing qualitative research? If your sample size is questioned, it's probably not because of the sample itself but rather because they disagree with your point and are trying to shoot it down. In this case, don't waste your time explaining how qualitative research works but instead try to understand where the resistance is coming from. Why are they so set on their ideas? Did they commit to them already? Is this a project coming from above? Many times, what's blocking research is not the lack of understanding but the clash of intentions and agendas. #uxr #uxresearch