Poocho’s Post

Repositories can be great. However, if you believe building a repository will magically make stakeholders adopt your research output overnight, you're in for a surprise. If that's your case, you should rather work on the activation part. How can you make your insights go that step further? You can try workshops, ideation sessions or step up your presentation game. Find out more in this episode of From Finders to Builders: https://lnkd.in/dZ5sGnhC #uxr #uxresearch #research #repository

A question for the community here: In your opinion, how might we have researchers present in more companies? How can we help the role of a Researcher become more common, so that more companies have at least one? I know what some might say, not all companies need researchers, I agree. But there are certainly plenty of companies that would benefit from having some and haven't ever considered the idea. What's stopping them? What are the biggest challenges we face? Thoughts? #uxr #uxresearcher

Wondering how the best products achieve their magic? What lies behind market strategies that hit the bullseye? Let's talk about evaluative research, where theory transforms into practical wizardry, guiding organizations to their ultimate goals. Evaluative research is essential for creating products and projects that truly work in the real world. It’s all about improving user experience, understanding market needs, and guiding strategic decisions. In the latest installment of our resource series, we are talking about how evaluative research can turn your ideas into a success story, especially in the product development world. Click on the link in comments to read the article. #UXResearch #Research #Evaluativeresearch #Innovation #UXR #productdevelopment #Poocho #justpoocho #UserExperienceResearch #QualitativeResearch #UserResearch #MixedMethod

"But you only talked to 8 users..." How many times have you heard this after doing qualitative research? If your sample size is questioned, it's probably not because of the sample itself but rather because they disagree with your point and are trying to shoot it down. In this case, don't waste your time explaining how qualitative research works but instead try to understand where the resistance is coming from. Why are they so set on their ideas? Did they commit to them already? Is this a project coming from above? Many times, what's blocking research is not the lack of understanding but the clash of intentions and agendas. #uxr #uxresearch

Findings which are not as groundbreaking as insights (that groundbreaking gold), are as valuable. Some are more actionable.

I am deeply interested in research and am eager to embark on my research journey by acquiring valuable knowledge!! #userexperiencetesting #journeymapping #figma #uxresearch

Nope, research can't tell you if customers will use that feature. Neither can tell you if they are willing to pay X or Y for it. And sorry, it also cannot tell you which designs users will like more. Research has limitations. But when used properly, it has an IMMENSE impact. It can help you de-risk decisions. It can steer your strategy in the right direction. It can help you identify areas where you can create value for the customers AND the business. When used wisely, research can be a game-changer for your organization. Start small, start in any way you can, but start doing some research NOW. #uxr #uxresearch

One of the things that hurts UXR the most is "The Big Reveal". Imagine this: a researcher disappears for weeks with a project request, then returns with a bunch of data everybody is seeing for the first time ever. Here's why it's problematic: Stakeholders haven't been looped in, they have no clue what to expect, leading to confusion and a lack of ownership over the findings later on? Here's what you can do instead! #uxr #uxresearch #research

Agree!💯 Customer research, much like scientific research, is a gradual process of piecing together information to form a complete understanding. The analogy of gathering puzzle pieces is especially fitting. Each piece of customer research adds to the overall picture, helping to confirm existing knowledge, refine strategies, and identify new opportunities. Confirming existing findings and refining our understanding are just as important as discovering something entirely new. Not every study will uncover a revolutionary insight, but that doesn’t diminish its value. By normalizing the idea that not every research effort needs to yield “gold,” we can foster a more realistic and productive approach to customer research. This mindset encourages thorough and methodical work, reduces stress on researchers, and ultimately leads to more accurate and actionable insights over time. It’s important to recognize and appreciate the incremental progress that each piece of research contributes🙂 However, while incremental research is valuable, I understand there is also a need for bold, high-risk, high-reward projects that have the potential to drive significant advancements. Finding a balance between these two approaches is still crucial for sustained progress. It is our job to determine about how far the result and impact of each research project. Align with stakeholder and mapping the key objective, also expectations~