🌍 Celebrating World Tourism Day: Harnessing Intellectual Property for Africa’s Tourism Growth 🌍 On World Tourism Day 2024, we celebrate the remarkable recovery and potential of the global tourism sector. According to the latest UNWTO data, international arrivals to Africa increased by an impressive 171% in the first seven months of this year compared to 2021, driven primarily by regional demand. What many may not realize is the critical role Intellectual Property (IP) plays in this growth. IP tools like Geographical Indications (GIs) and collective marks are powerful assets that African nations and local authorities can use to showcase their unique cultural and natural offerings. These labels help attract visitors and investors interested in discovering the craftsmanship of local entrepreneurs and the rich natural resources embedded in the region’s products. By leveraging IP strategically, countries can strengthen their brand identity on the global stage. Producers, artisans, and local collectives protected by OAPI registrations gain a competitive edge, facilitating international branding and boosting market access. As Africa’s tourism continues to thrive, IP will play a key role in promoting sustainable growth, preserving cultural heritage, and driving economic empowerment for local communities. #WorldTourismDay #AfricaTourism #IntellectualProperty #GeographicalIndications #CollectiveMarks #OAPI #CulturalHeritage #SustainableTourism #TourismGrowth
Good job
🚀 Serial Tech-Entrepreneur 🎓 PhD in Computer Science 📚 Lecturer 🏆 Mentor 💼 Advisor 💡 Passionate about startups & value creation
3moI completely agree with you, Jean-Pierre. This is essential not only for tourism but also for exported products. At Crafts of Africa we focus on the authenticity and traceability of our products' origins, ensuring they reflect the rich cultural heritage of their creators. Let's connect and discuss further!