Jeff Wordham’s Post

Want to create product innovations that actually resonate? Avoid these common pitfalls by starting with a meaningful understanding of who you’re innovating for. Discover the key steps to developing people-centric innovation ideas that will actually make an impact. Written by our wonderful director in research and consulting, Rebecca Roth. Click here to read more. https://hubs.ly/Q02QZ1-V0 #innovation #productdevelopment #marketresearch

Confessions of an innovation consultant: Most important question in an IDEATION session: how can we improve the tradeoffs we offer our customers? Most important question in a MARKETING session: how do we convince customers that we offer the most compelling package of tradeoffs?

Everyone loves to talk about innovation, but few build a strategy around it. What does your organization do to promote and support innovative thinking? Leave your comments below! #innovation

Unlock innovation in your organization with challenges! Discover innovation challenges, why they matter, and top tips on launching them effectively. From setting clear goals to choosing the right platform, become an innovation pro with this guide: https://buff.ly/3RyfTya #InnovationManagement #IdeaManagement #Innovation #InnovationManagementSystem #IdeaManagementSystem

Creating an innovation strategy that delivers results shouldn't be guesswork. 🎯 Our Innovation Strategy Canvas guides you in defining your ambitions and priorities—all on one page. 📝 It's a practical tool to align your team and make sure everyone is pulling in the same direction. #Innovation #InnovationStrategy #InnovationManagement

Sound familiar? 💭 You want to get ahead of the innovation game. You’re putting all the measures in place, but you’re not quite where you want to be. This can be for a number of different reasons - whether it be an unclear vision, a lack of innovation culture or a product strategy that doesn’t align with customer needs, now is the time to get ahead. Discover how you can invest more into your 2025 innovation strategy today: https://lnkd.in/eU-5taDq #strategy #innovation

📚 Book recommendation: The Three Box Solution. The author developed a simple framework that recognizes all three competing challenges managers face when leading innovation. It’s a powerful guide for aligning organizations & teams on the critical but competing activities required to simultaneously create a new business while optimizing the current one. In the three boxes, companies must do the following: 🎯 BOX1- Create the future: Invent a new business model. 🎯 BOX2- Forget the past: let go of the values and practices that fuel the current business but fail the new one. 🎯 BOX3- Manage the present: optimize the current business.

It’s no secret that innovation is the latest buzzword permeating the corporate landscape. From healthcare to finance to politics, new technologies are emerging at seemingly warp speed to increase efficiencies, improve bottom lines, and secure the elusive title of “Most Innovative.” But how do you ensure your brand stays ahead of the curve? https://lnkd.in/gJb39cpx By putting your customers at the heart of your innovation strategy, you’ll not only meet their needs but also lead the way in your industry. #Innovation #CustomerCentric #FutureOfBusiness #TechTrends What’s your secret to staying innovative? Share your thoughts below! 👇

Shut down your innovation lab. Yes, even if it’s successful. Integrate those people and their thinking into your core business. Transform your core business as a priority, and you’ll get innovation at scale - and better execution to boot.

Some companies have innovation teams off doing their own thing. They come up with tons of cool ideas, but there is not much growth to show for them.  The problem here is the disconnect between strategy and innovation.  To really make waves, corporate innovation needs to blend with your strategic priorities and leverage the company's strengths. The key is to integrate these into every step of your innovation efforts. Think data, customer relationships, you name it.  #InnovationStrategy #CorporateSuccess