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Want to create product innovations that actually resonate? Avoid these common pitfalls by starting with a meaningful understanding of who you’re innovating for. Discover the key steps to developing people-centric innovation ideas that will actually make an impact. Written by our wonderful director in research and consulting, Rebecca Roth. Click here to read more. https://hubs.ly/Q02QZ1-V0 #innovation #productdevelopment #marketresearch

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