Jeffrey Gangemi’s Post

Your small business can't afford to waste precious funds on marketing campaigns that don’t convert. Before your startup or small business spends another dime on Google Ads, read this advice from Toptal Growth & Digital Marketing Practice Lead Jeffrey Gangemi, and learn how to choose the right digital marketing channels to achieve the best ROI for your product. #DigitalMarketing #Startup #SmallBusiness

So true! For startups and SMB's, taking a spray-and-pray approach to marketing is almost certain to fail. But I see this kind of thing a lot -- a startup or SMB will hire a Marketing Director and tell them to launch five or six channels simultaneously with little to no budget. "We'll see what works," is the thinking. But of course, it's likely then that nothing will work. You can't get traction with Meta ads without a budget. You can't make SEO work without a serious effort at content (i.e. paying content creators to create stuff). Influencers aren't free -- you usually have to pay them, especially the ones with actual influence. No matter how targeted your SEM audience is and well constructed your campaigns, you will still have to pay Google. Perhaps it's true you can't afford to have a real presence in multiple channels. So instead of spray and pray, pick one or two channels, and put in at least a decent budget. Otherwise don't bother. Go medium, or go home.

Digital and growth marketing can be overwhelming, even for those of us in the business sometimes! That's why I really appreciate this piece by my colleague Jeffrey Gangemi that gives small biz and startup leaders a very simple framework to follow to figure out where to spend their precious marketing dollars.

🚀Strategies for Startups: Your Path to Success! 🌟 Starting a new venture is both exciting and challenging. At Wodo Digital, we understand the hurdles faced by startups and have curated essential strategies to help you navigate the journey. From building a strong brand presence to leveraging digital marketing effectively, our latest article dives deep into the best practices that can set your startup up for success. 💡Read more to discover actionable insights that can propel your business forward! 🔗 https://lnkd.in/giHGNQRM #StartupStrategies #WodoDigital #Entrepreneurship #BusinessGrowth #DigitalMarketing

The biggest marketing mistakes to avoid as a small business 📣 Usually, successful marketing involves playing the long game and testing different options to see which delivers the best results. This way, you can identify which method works best and know you are spending your limited marketing money optimally. So, here are the biggest marketing mistakes for small businesses to avoid minimising wasted budget and get more out of their campaigns... 👇 Read more below 👇 #startupsmagazine #startups #entrepreneur Shopper Intelligence 💡 Smart Cat Man Roger Jackson Shopper Intelligence ANZ Shopper Intelligence Asia

From Practical eCommerce: Attributing Marketing Expenses by Channel ------------------------------- A channel might produce a lot of revenue, but at what cost? The post Attributing Marketing Expenses by Channel appeared first on Practical Ecommerce . #responsive #digitalagency #website #business #ecom #ecommercemarketing #ecommercebusiness #entrepreneur #startups #businesstools #marketingstrategy #businessowner #startuplife #ecommercedevelopment #ecommercesolutions #ecommerce #sidehustle #onlinebusiness #ecommercetips #businessadvice #businessgrowth

How Digital Marketing Funnels Can Increase Conversion Rates for Startups https://bit.ly/3AgfFq5 #DigitalMarketing #MarketingStrategy #Startups #ConversionOptimization #CustomerJourney

From AllTopStartups: Digital Strategies All Businesses Must Be Implementing ------------------------------- Whether you’re a local brick-and-mortar shop or a global enterprise, incorporating digital tactics into your operations is no longer optional—it’s essential, particularly if you want to stand any chance at… The post Digital Strategies All Businesses Must Be Implementing appeared first on AllTopStartups . #entrepreneur #startups #learnbusiness #techstartups #marketingtips #emailmarketing #businesstools #marketingstrategy #businessowner #startupbusiness #startuplife

Plan your marketing budget wisely! Here are cost projections for building an online presence that attracts and engages your target market. https://hubs.ly/Q02z4mKm0 #startups #founders #digitalmarketing