Jellyfielder Studios Ltd’s Post

Sunday was St Patrick’s day. A global day of celebration of Irish culture which feels like it’s getting bigger each and every year in its scale. So what better day to jump in, join the fun and see if you can get people to reappraise what they drink … and whether there might be more than Guinness to enjoy. That’s what Kahlua did. And people loved it.  🎉 The atmosphere/ambience, infectious enthusiasm, jolly 🎻 The music (contributing to the above) 🤣 Funny - the story, the facial expressions, the Tucan, the twist 😯 Surprise/curve ball - the moment of him turning round with a cocktail, the play on Guinness 🍸 The twist on tradition and acceptance - celebrating non conformity, affectionate It also gives them a powerful positive association or space to be part of the big event. Being a part of St Patrick’s day.  This all meant that the ad was seen as incredibly well loved, resonant, highly distinctive and really did make people who wouldn’t have considered Kahlua pre seeing the ad actually want to try it. Only 3% considered the brand before being exposed to the ad in the middle of programming surrounded by other ads …. And after, 22% would consider it. Now to the elephant in the room.  Not everyone realised or remembered it was a Kahlua ad. We show the ad as part of an ‘ad break’ with other ads in the middle of programming then ask what brands people remember being advertised.  The number mentioning Kahlua is less than we’d often see.  BUT - there is an additional 10% who talked about espresso martini (which benefits Kahlua). Inevitably …. There are also 7% who remember Guinness.  Now we could see that as a really bad thing … or we could weigh up a few things: - It’s a smaller brand.  They have a lot to gain by being part of St Patrick’s day, being another drink to consider, being humorous, being an accepted drink.  - The way it positions Kahlua cleverly as an alternative.  An attractive one.  A fun one. An accepted one is very clever. - Is Guinness really a competitor? Or given the number who do get the brand, is attaching the love so many feel for Guinness powerful? - Could Kahlua habit stack on Guinness as James Clear would say?  When you’ve had enough Guinness you move seamlessly to Kahlua or an espresso martini I say well done to Kahlua, Pernod Ricard and Wieden + Kennedy Sign up to the newsletter for insights into an interesting ad each week. https://lnkd.in/e-VVDCSC https://lnkd.in/ema3AbMW #consumerinsights #kahlua #advertising #marketing #effectiveadvertising #stpatricksday

🎉 We are so excited to be finalists in the Naturally Network National Pitch Slam ⏳Today until 6pm ET is the last day to vote for us to win! 🗳️ Help us win by taking 30 seconds to vote and spread the word: Here's how: 1. Send a text to 22333 with the code 'NNPITCHSLAM24' in the message. You’ll get a text confirmation. 2. Reply with 'TRUE' to cast your vote for True Moringa 3. Spread the word!

Reminder: to prepare for spike periods, Engineering teams need to closely monitor Load tests, user volume, app errors, system metrics...and autoscale their infrastructure accordingly. Downtime kills user experience and revenue opportunities

Our brilliant Strategy Director, Sarah Clarke, is sharing the key insights picked up from her recent experience as a judge at the #MediaWeekAwards. Discover Sarah's key learnings and takeaways below 👇 #AwardsJudge #MediaInsights

FRANCOISE BETTENCOURT MEYERS L'OREAL HEIRESS c/o: ODEON RESTAURANT & CAFE. TRIBECA NY WHAT'S ON THE TABLE UPSTAIRS.? I HOPE A NY HAMPTON BEACH HOUSE.! LATE JOSE' CHEF & LOUIE BILL & MELINDA GATES FOUNDATION GATESFOUNDATION.org TENRI CULTURAL INSTITUTE tenri.org https://lnkd.in/e55sRd8b https://lnkd.in/eB98Jnv9 WonderMind.com: CRYPTO-FINANCE & REYGITONIUM-G MR. MS. TEEFEY & SELENA GOMEZ-RARE-SUPERSTAR. TCI GALLERY SPRING 2024 THEMES. CRYPTOCURRENCY & REYGITONIUM-G TO WHOM IT MAY CONCERN: I ABSOLUTELY SEE NOTHING WRONG WITH CRYPTOCURRENCY: REYGITONIUM-G I CAN UNDERSTAND WHY THE INFANT DEMOCRATIC-CAPITALISTIC MINDS OF TODAY BLAME USA GOVERNMENT. THEN IS ANY GOVERNMENT TO BE BLAMED FOR HOMELESS PROBLEMS PLAGUING THE WORLD.? NO. GOD KNOWS HEADACHES USA GOVERNMENT HAVE WITH THE FOREIGN AFFAIRS. THE NEW WORLD PRACTICALLY SHOCK TO WITNESS. PEOPLE ONLY WORKING TOGETHER FOR A COMMON GOAL. "IN THE PURSUIT OF HAPPINESS." DOESN'T THAT ALSO INCLUDE THE HOMELESS. THE HOMELESS ARE OUT THERE. ARE YOU.? HOMELESS.. OPPORTUNITY MISUNDERSTOOD. The modern economic system is a market economy, which is a capitalist economy where people, not the government--NOT THE GOVERNMENT--own most businesses. In a capitalist economy, prices allocate capital and labor between competing uses, and capital assets can be privately owned and controlled. https://lnkd.in/eB98Jnv9 EXAMPLE, IF YOU NEED TO RAISE MONEY FOR ANY REASON OR MORE SO LETS SAY THE "HOMELESS" PROBLEM WHICH IS BELIEVED TO BE TIME & MONEY CONSUMING BUT IN ONE DIRECTION TOWARD THE HOMELESS. HOWEVER CRYPTOCURRENCY CAN POSSIBLE ALLOWS AN EXPENDITURE OF CURRENCY TO BENEFIT ALL WHO USES THE CRYPTO & REGARDLESS OF HOW IT'S CONSUMED. THEREFORE IF A CRYPTO HOMELESS CURRENCY REYGITONIUM-G EXISTED IT'S MORE HIGHLY LIKELY THAT THE HOMELESS PROBLEM CAN BE VANQUISHED BECAUSE CURRENCY-FINANCES IT'S ALWAYS AVAILABLE TO BE TAPPED INTO FOR HOMELESS RESOLUTIONS. REYGITONIUM-G: EACH COUNTRY GOVERNMENT INITIAL $1-DOLLAR INVESTMENT PORTFOLIO OF 8-BILLION EARTH CITIZENS. THEREAFTER GLOBALLY ANYBODY CAN INVEST IN THE CRYPTOCURRENCY REYGITONIUM-G. OR CONTINUE HIDING THE HOMELESS WHEN A POLITICAL LEADER VISITS AMERICA. CLOSING COMMENT: THE DAMNEDEST CRAZIEST FUNNIEST EMBARRASSING ABOUT THE HOMELESS CHAOS IS ANY EXCUSE AS TO WHY HOMELESS EXIST. HENCEFORTH CONSIDER USA TRILLIONS IN DEBT & 6,120 HOSPITALS SCATTERED AROUND THE USA & MANY COUNTRIES ASKING FOR FOREIGN AID IN THE TRILLIONS & YOU TALKING EXCUSES. MEANWHILE WE WANT TO SETTLE HUMANITY ON OTHER PLANETS. THANK YOU FOR READING.

Still Thinking of Entering? There's Still Time! There is still plenty of time to submit a knockout entry into the 2024 Event Awards. Past entrants have reported needing only a couple of hours to pull together their entry...don't forget - you've already done all the thinking, designed and delivered the event or achievement - all you have to do is put it into words and tell us about it! With the new, simplified entry form, with a maximum of 2,600 words, it's easier than ever to enter. Tell the Judges about you event or achievement, what did you achieve, what were the complexities, how was it creative and an asset to the industry, what were your challenges? If you start today, that's only 434 words a day to get to the finish line! https://lnkd.in/g8P-s-NG

With this year's awards season drawing to a close, the focus turns to next year. But how can you make sure your organisation is the one lifting the trophy at the end of the night? Over on the Missive blog, Whitney Simon, Erin Lovett, Nicola Koronka and Emma Ross reveal what the judges are looking for when they're deciding on the all-important gold medals, including: 🟡 Why entering awards is important 🟡 How to win awards 🟡 Telling a compelling story with your entry 🟡 Providing quantifiable results and evidence https://lnkd.in/eJM_NnHc

Our June issue is HERE, including lots of options for your summer nights, from outdoor dining and night hikes to concerts and movies under the stars. In addition, read how local leaders helped turn #Juneteenth into a community-wide celebration, how true believers keep the beat of jazz and support musicians, and how #privatebarrel options are changing how we drink, and so much more!

In competitive markets, clients can see us as technically alike, so how do we differentiate ourselves, how do we help people trust us, how do we show up at our best? An ex actor and now executive coach and facilitator, I shared 3 simple skills through interactive activities and games (because we learn best by doing!) at Successo Network’s 1st birthday, on how to create impact, how to make your message stick and how to build trust. 🙂 First impressions count so set a positive mindset. This is the one that works for me, ‘what would it be like when everything goes well?’ 🎹 Music, words & dance - use open gestures and open body language (dance), purpose in the words you choose (words) and passion in how you say them (music). ✅ Structure - a hook (a question, statistic or surprise work well), the power of 3 (reduce your message to 3 things, less is more) and tell us a story, because we all connect when struggle transforms to success! #positivemindset #musicwordsdance #storytelling

Here's the link to the material we presented at our Scottish CASS Forum: https://lnkd.in/e6uH95rb Let me or the team know if you'd like to catch-up on any of the points discussed.