Jennifer Quigley-Jones’ Post

Want to know how to keep your CFO happy? 🤑 94% of organizations now say creator content drives more ROI than traditional digital advertising (up 20% since 2020). Yet many brands still struggle to connect influencer activity to business outcomes! Jennifer Quigley-Jones shares a full-funnel approach to implementing proper tracking through discount codes, pixels, tags, and GTM to capture the complete customer journey. Download our State of Influence report to read more on the metrics that matter: https://lnkd.in/d3JZcBHb #influencermarketing #creatoreconomy #stateofinfluencermarketing #influencertrends #marketingtrends #trendsreeport #socialmedia #socialmediatrends #measurement #fullfunnel #marketingfunnel

Jennifer Quigley-Jones nails it. Getting full funnel visibility is the key challenge our clients face. And the industry according to CreatorIQ . The below list hits us with data that is available. We have also found that #attention, #emotion and #memory offer a much clearer picture and differentiation of creator engagement for brand performance. Particularly… 👀Attention - tells us if the creator has Stopping power in feed - tells us what people are actually looking at in content - can be used as a weight on impressions and reach 😍Emotion - tells us what is breaking through into memory - intensity links to memorability - helps decipher between what people say vs what they do 🧠Memory - tells us the Staying Power of the branded message - tells us what brand traits are becoming automatic - is a key driver of purchase intent The last observation is that the data list is good, it’s highly fragmented by type, platform, proxy, bias etc. While the Creator Economy is becoming mainstream, there is plenty of work to be done to create measurement standards. Let’s go 2025!

Double Your Ad Returns with This Ingenious Tactic 🤑 Unleashing the Power of Influencer Content on Ads 🌟 D2C brands, are you ready to supercharge your advertising performance? 🚀 Our recent case study showcases the remarkable impact of incorporating influencer content into your ad campaigns. Before: 💸 Our client's average ROAS (Return on Ad Spend) lingered at a modest 3.7. The Game-Changer: 📹 We strategically integrated influencer-created content into their ad campaigns, tapping into the authentic voices and engaged audiences of these influential creators. After: 💰 The results were simply phenomenal! Our client's average ROAS soared to an impressive 8.6, more than doubling their previous performance. This transformation exemplifies the potent synergy between influencer marketing and targeted advertising. By harnessing the power of relatable, genuine content, we unlocked unprecedented levels of engagement and conversion for our client's D2C brand. 🏆 Are you ready to elevate your brand's advertising game and experience a similar surge in returns? Let's connect and explore how we can craft a winning strategy that harnesses the magic of influencer content. 🤝 Drop your thoughts below, and let's start a conversation that could revolutionize your brand's advertising success! 💬 #influencerads #d2cads #ugc #influencermarketing #dtc #ads

🌟 Harnessing the Power of Paid Media: A New Era of Digital Marketing 🌟 In today’s fast-paced digital world, the landscape of paid media is constantly evolving. As marketers, it’s our mission to stay ahead of the curve and leverage the latest tools and strategies to drive success. Over the years, I’ve witnessed firsthand how data-driven optimization and strategic planning can transform campaigns, delivering outstanding results across various platforms like Google, YouTube, Meta, and TikTok. Whether it’s boosting brand awareness or driving conversions, the power of paid media is undeniable. One key aspect that continues to shape the future of marketing is the integration of influencer marketing. By combining authentic content with precise targeting, we’re able to create meaningful connections with audiences, fostering trust and engagement. As we move forward, the potential for innovation in paid media is boundless. From exploring new advertising channels to refining our approach with advanced analytics, the journey is both challenging and exciting. Let’s embrace this new era of digital marketing and continue to push the boundaries of what’s possible! #PaidMedia #DigitalMarketing #Innovation #DataDriven #InfluencerMarketing #MarketingStrategy #Growth #CampaignSuccess

Ready to scale your influencer and creator content strategy to take your brand's paid digital performance to the next level? Check out AdParlor's Influencer Marketing capabilities! Our team specializes in crafting tailor-made campaigns that align seamlessly with your brand identity and marketing objectives. We handle every aspect of influencer partnerships, from contract negotiation to content coordination, ensuring impactful collaborations that resonate with your audience. To maximize impact we amplify these authentic assets leveraging our paid media buying expertise. Your brand is a candidate for our Influencer Program if: - You understand the value of Influencer marketing but your over-achieving team is strapped for time already. - You're looking for a full-funnel program, not just upper funnel results (although we can help you there too 😉). - You're looking for an agency that is ready to partner with you on strategy and growth, not just output. With AdParlor, you're not just getting a service – you're gaining a strategic partner dedicated to maximizing your brand's visibility and growth. Ready to elevate your marketing game? Contact us today and discover how AdParlor can revolutionize your approach to influencer and creator marketing! 🌟 #InfluencerMarketing #BrandGrowth #Marketing #creatormarketing #ugc #adparlor

📊 Why Brands Need New, High-ROI Acquisition Channels Beyond Ads With the rising cost of digital advertising and increasing ad fatigue, relying solely on paid ads is becoming less effective. Brands need to think beyond traditional ads to grow sustainably. Here’s why: 1️⃣ Ad Costs Are Increasing: Competition for ad space is pushing costs higher, cutting into ROI. 2️⃣ Audience Fatigue: People are tuning out ads, leading to lower engagement and conversions. 3️⃣ Diversified Channels Perform Better: Leveraging influencer marketing, referral programs, and content marketing can boost long-term customer acquisition. 🔑 The key is to balance paid ads with organic, high-ROI channels to build brand loyalty and drive consistent growth. #paidads #advertising

True or False? Influencer marketing is too expensive for small and medium-sized businesses. 🚫 FALSE Let's review a recent brand awareness campaign I created with a popular TikTok and YouTube creator for a D2C retailer. Campaign Details: 👉 $18K investment for 6 multi-channel videos (no exclusivity) 👉 6-month total runtime 👉 No offer. Pure brand awareness content. 👉 Resulted in hella positive sentiment in the comment section-> this influencer's fans LOVED our partnership and shared ideas on future content in the comments 👉 Resulted in $.97 CPM (Cost Per Thousand Impressions) and translated into over 15M views Compare our CPM results to industry standards on traditional advertising methods: TV: $6-12 CPM Radio: $2-8 CPM Print: $15-30+ CPM Display Ads: $2-4 CPM The influencer marketing industry hit an estimated $24B in 2024 for a reason: it works. And with micro-influencers averaging 2.8% engagement rates, you don't need massive budgets to see massive results. And the kicker? Influencer marketing works beyond just brand awareness, we can attribute consumer actions through click-throughs and referral links, making this a viable (and affordable!) full-funnel marketing tactic. Ready to explore what this could look like for your brand? Dig into your marketing budgets and make room for influencer marketing this year. #SocialMedia #SocialMediaMarketing #BusinessGrowth #ROIFocus Stay tuned for more personal case studies and hit that follow button! 👆 __________ Hi 👋 I'm Gio. I get jazzed about connecting customers with brands on social. Are you ready to unlock 🔓 its potential for your business? Follow and Connect with me if you want to talk shop!

Paid Media Marketing in 2025: 7 Must-Make Changes for Marketers! 🚀 The paid media landscape is evolving faster than ever. From AI-powered tools to privacy-first targeting, 2025 demands agility and innovation. Here are 7 actionable strategies to stay ahead: 1️⃣ Embrace Conversational AI for Ad Creation – Tools like Google’s Gemini and ChatGPT make scaling ad variations easier than ever. 2️⃣ Refine Targeting with Privacy in Mind – First-party data strategies and consent-based tracking are no longer optional. 3️⃣ Optimize for AI-Driven Search Placements – Google’s AI Overviews are changing how ads appear in search results. Stay agile! 4️⃣ Go Multi-Channel – Platforms like TikTok and Reddit are now key players. Time to diversify beyond Google and Meta! 5️⃣ Leverage AI for Creative Customization – AI image editing allows for rapid, audience-specific visual customization. 6️⃣ Upgrade Attribution Models – Move beyond last-click attribution to truly understand the customer journey. 7️⃣ Integrate Influencer Marketing – Authentic partnerships with influencers can drive real ROI, regardless of your brand size. 💡 Bottom Line: The "set it and forget it" era is over. It’s time to test, adapt, and innovate. Let’s push boundaries and make 2025 the year we thrive in paid media! #DigitalMarketing #PaidMedia #MarketingStrategy #AIinMarketing #SocialMediaMarketing #GrowthMarketing

🚀 Exploring the Digital Advertising Landscape 🌐 In today’s fast-paced digital world, businesses have a plethora of advertising options at their fingertips. But with so many types of digital advertising available, how do you know which is right for your brand? Let’s break it down! 1️⃣ Social Media Ads: From Facebook to Instagram, social media platforms allow for hyper-targeted campaigns to engage potential customers where they spend their time. 2️⃣ Search Engine Marketing (SEM): Using paid ads on search engines like Google helps your brand appear at the right moment. Think of it as putting your best foot forward when customers are searching for solutions. 3️⃣ Display Advertising: Banners and visual ads catch attention across various websites. The key? Compelling visuals and strategic placements! 4️⃣ Email Marketing: Not just old-school! Personalized email campaigns can drive impressive ROI by keeping your audience informed and engaged with your brand. 5️⃣ Influencer Marketing: Partnering with influencers allows brands to leverage credibility and reach a wider audience through authentic connections. 6️⃣ Video Advertising: The rise of platforms like YouTube shows that video has become a powerful storytelling medium. Get creative and connect emotionally! Remember, choosing the right combination depends on your goals, target audience, and budget. 🎯 💬 What type of digital advertising has worked best for your brand? Share your experiences! Let’s chat! #DigitalMarketing #Advertising #MarketingTips #SocialMedia Ready to Transform Your Digital Presence? Let's discuss how we can help your business thrive digitally. Schedule a free 30-minute consultation with our experts. https://lnkd.in/gMkTtFnw

🌟 Excited to delve into the age-old debate of organic vs. paid traffic! At DBDMedia, we understand the nuanced dynamics of both avenues and how they contribute to a robust digital marketing strategy. Organic traffic lays the foundation for sustainable growth, building credibility, and trust with your audience. It's the essence of authentic engagement and reflects the resonance of your brand within the digital landscape. On the other hand, paid traffic offers immediacy and precision targeting, enabling swift results and enhanced visibility. When executed strategically, paid campaigns can amplify reach and drive conversions effectively. But here's the clincher: at DBDMedia, we believe in synergy. Combining the power of organic and paid traffic yields unparalleled results. It's about striking the right balance, leveraging the strengths of each approach to maximize ROI and long-term success. #DigitalMarketing #OrganicVsPaid #DBDMedia 🚀