Digital Voices’ Post

📊 The truth about measuring influencer marketing in 2025 Gone are the days when views were enough to prove ROI. Here's why measuring full-funnel results matters more than ever (and your CFO will thank you): • 94% of organizations now say creator content drives more ROI than traditional digital advertising (up 20% since 2020) • Yet many brands still struggle to connect influencer activity to business outcomes The solution? A comprehensive measurement approach that tracks impact across: Upper Funnel (Awareness): - Impressions - Reach - Brand lift metrics Middle Funnel (Consideration) - Engagement rates - Click-through rates - Email sign ups Lower Funnel (Conversion) - Purchases - Average Order Value - Subscriptions - Halo effect for non-direct sales Creator Paid Ads: - CPM and CAC for creator paid ads vs. brand produced assets 🔑 Key to success: Implement proper tracking through discount codes, pixels, tags, and GTM to capture the complete customer journey. What metrics do you prioritize for your influencer campaigns? And if you want to speak to someone far more eloquent than me on this topic, our Head of Analytics and Optimization James Best is your new best friend! #influencermarketing #measurement #analytics #performancemarketing 69/100

Jennifer Quigley-Jones nails it. Getting full funnel visibility is the key challenge our clients face. And the industry according to CreatorIQ . The below list hits us with data that is available. We have also found that #attention, #emotion and #memory offer a much clearer picture and differentiation of creator engagement for brand performance. Particularly… 👀Attention - tells us if the creator has Stopping power in feed - tells us what people are actually looking at in content - can be used as a weight on impressions and reach 😍Emotion - tells us what is breaking through into memory - intensity links to memorability - helps decipher between what people say vs what they do 🧠Memory - tells us the Staying Power of the branded message - tells us what brand traits are becoming automatic - is a key driver of purchase intent The last observation is that the data list is good, it’s highly fragmented by type, platform, proxy, bias etc. While the Creator Economy is becoming mainstream, there is plenty of work to be done to create measurement standards. Let’s go 2025!

Double Your Ad Returns with This Ingenious Tactic 🤑 Unleashing the Power of Influencer Content on Ads 🌟 D2C brands, are you ready to supercharge your advertising performance? 🚀 Our recent case study showcases the remarkable impact of incorporating influencer content into your ad campaigns. Before: 💸 Our client's average ROAS (Return on Ad Spend) lingered at a modest 3.7. The Game-Changer: 📹 We strategically integrated influencer-created content into their ad campaigns, tapping into the authentic voices and engaged audiences of these influential creators. After: 💰 The results were simply phenomenal! Our client's average ROAS soared to an impressive 8.6, more than doubling their previous performance. This transformation exemplifies the potent synergy between influencer marketing and targeted advertising. By harnessing the power of relatable, genuine content, we unlocked unprecedented levels of engagement and conversion for our client's D2C brand. 🏆 Are you ready to elevate your brand's advertising game and experience a similar surge in returns? Let's connect and explore how we can craft a winning strategy that harnesses the magic of influencer content. 🤝 Drop your thoughts below, and let's start a conversation that could revolutionize your brand's advertising success! 💬 #influencerads #d2cads #ugc #influencermarketing #dtc #ads

🌟 Harnessing the Power of Paid Media: A New Era of Digital Marketing 🌟 In today’s fast-paced digital world, the landscape of paid media is constantly evolving. As marketers, it’s our mission to stay ahead of the curve and leverage the latest tools and strategies to drive success. Over the years, I’ve witnessed firsthand how data-driven optimization and strategic planning can transform campaigns, delivering outstanding results across various platforms like Google, YouTube, Meta, and TikTok. Whether it’s boosting brand awareness or driving conversions, the power of paid media is undeniable. One key aspect that continues to shape the future of marketing is the integration of influencer marketing. By combining authentic content with precise targeting, we’re able to create meaningful connections with audiences, fostering trust and engagement. As we move forward, the potential for innovation in paid media is boundless. From exploring new advertising channels to refining our approach with advanced analytics, the journey is both challenging and exciting. Let’s embrace this new era of digital marketing and continue to push the boundaries of what’s possible! #PaidMedia #DigitalMarketing #Innovation #DataDriven #InfluencerMarketing #MarketingStrategy #Growth #CampaignSuccess

📊 Why Brands Need New, High-ROI Acquisition Channels Beyond Ads With the rising cost of digital advertising and increasing ad fatigue, relying solely on paid ads is becoming less effective. Brands need to think beyond traditional ads to grow sustainably. Here’s why: 1️⃣ Ad Costs Are Increasing: Competition for ad space is pushing costs higher, cutting into ROI. 2️⃣ Audience Fatigue: People are tuning out ads, leading to lower engagement and conversions. 3️⃣ Diversified Channels Perform Better: Leveraging influencer marketing, referral programs, and content marketing can boost long-term customer acquisition. 🔑 The key is to balance paid ads with organic, high-ROI channels to build brand loyalty and drive consistent growth. #paidads #advertising

True or False? Influencer marketing is too expensive for small and medium-sized businesses. 🚫 FALSE Let's review a recent brand awareness campaign I created with a popular TikTok and YouTube creator for a D2C retailer. Campaign Details: 👉 $18K investment for 6 multi-channel videos (no exclusivity) 👉 6-month total runtime 👉 No offer. Pure brand awareness content. 👉 Resulted in hella positive sentiment in the comment section-> this influencer's fans LOVED our partnership and shared ideas on future content in the comments 👉 Resulted in $.97 CPM (Cost Per Thousand Impressions) and translated into over 15M views Compare our CPM results to industry standards on traditional advertising methods: TV: $6-12 CPM Radio: $2-8 CPM Print: $15-30+ CPM Display Ads: $2-4 CPM The influencer marketing industry hit an estimated $24B in 2024 for a reason: it works. And with micro-influencers averaging 2.8% engagement rates, you don't need massive budgets to see massive results. And the kicker? Influencer marketing works beyond just brand awareness, we can attribute consumer actions through click-throughs and referral links, making this a viable (and affordable!) full-funnel marketing tactic. Ready to explore what this could look like for your brand? Dig into your marketing budgets and make room for influencer marketing this year. #SocialMedia #SocialMediaMarketing #BusinessGrowth #ROIFocus Stay tuned for more personal case studies and hit that follow button! 👆 __________ Hi 👋 I'm Gio. I get jazzed about connecting customers with brands on social. Are you ready to unlock 🔓 its potential for your business? Follow and Connect with me if you want to talk shop!

Ready to scale your influencer and creator content strategy to take your brand's paid digital performance to the next level? Check out AdParlor's Influencer Marketing capabilities! Our team specializes in crafting tailor-made campaigns that align seamlessly with your brand identity and marketing objectives. We handle every aspect of influencer partnerships, from contract negotiation to content coordination, ensuring impactful collaborations that resonate with your audience. To maximize impact we amplify these authentic assets leveraging our paid media buying expertise. Your brand is a candidate for our Influencer Program if: - You understand the value of Influencer marketing but your over-achieving team is strapped for time already. - You're looking for a full-funnel program, not just upper funnel results (although we can help you there too 😉). - You're looking for an agency that is ready to partner with you on strategy and growth, not just output. With AdParlor, you're not just getting a service – you're gaining a strategic partner dedicated to maximizing your brand's visibility and growth. Ready to elevate your marketing game? Contact us today and discover how AdParlor can revolutionize your approach to influencer and creator marketing! 🌟 #InfluencerMarketing #BrandGrowth #Marketing #creatormarketing #ugc #adparlor

📢 Marketing in 2024: What’s Changing? In the rapidly evolving world of digital marketing, staying ahead of trends is crucial for every business. Here are some key developments to keep an eye on: 🎥 Video Content is King: Short-form videos on platforms like Instagram and TikTok are driving significant engagement. Are you utilizing this powerful tool to elevate your brand? 💡 Personalization Matters: Customers now expect personalized experiences. Leveraging tools such as email automation and retargeting ads can help tailor content to specific audiences, enhancing engagement and loyalty. 🤝 Influencer Partnerships: Micro-influencers are gaining traction in niche markets, offering authenticity and higher engagement levels. Consider partnering with them to amplify your brand's reach and impact. Ready to elevate your marketing strategy and stay ahead of the game? Focus on these trends to drive growth and success! #MarketingTips #DigitalMarketing #ContentStrategy #InfluencerMarketing

Are you facing difficulties in measuring the impact of your current influencer marketing campaigns? If you're running campaigns then accurate tracking and analysis are important. A detailed analysis will help you make strategies related to optimizing results and making informed decisions. Effective influencer marketing requires a clear understanding of ROI and performance metrics. Moris Media’s Digital Doctors provide comprehensive insights and actionable strategies to enhance your campaigns. Here’s how Moris Media can assist: •⁠ ⁠ Well-structured ROI Analysis: Assess the effectiveness of each influencer with the help of Digital Doctors. •⁠ ⁠ Performance Metrics and Reports: Get to track key performance indicators and engagement rates. •⁠ ⁠ 360-degree Campaign Optimization: You can anytime adjust strategies based on real-time data. •⁠ ⁠ Proven Results: Enhance your campaigns with measurable improvements. Prove the impact of your influencer marketing efforts. Schedule an Influencer Audit now at https://lnkd.in/d8NZSzFi to gain actionable insights and boost your results. For more information, visit https://lnkd.in/dV2FaBbZ. - - - #MorisMedia #DigitalMarketing #PR #SMM #SEO #InfluencerMarketing #ROI #MarketingStrategy #Analytics #CampaignManagement #PerformanceMetrics #InfluencerAudit #DigitalDoctors

Influencer marketing creates content at the speed of culture, driving the need for more rigorous measurement methods. The integration of Mixed Media Modeling (MMM) and Multi-Touch Attribution (MTA) elevates #influencermarketing from a qualitative approach to a data-centric one. For #CTOs and #CMOs, this shift demands a collaborative partnership to harness advanced analytics effectively, ensuring that influencer strategies deliver measurable ROI and align with broader marketing objectives. #digitalmarketing #roi