Jennifer Heinly’s Post

BOSTON

Hiring a public relations firm is a strategic decision that holds immense importance for individuals, businesses, and organizations seeking to navigate the complexities of the modern media landscape. The role of a PR firm extends far beyond securing media coverage; it encompasses the orchestration of a comprehensive communication strategy aimed at building, maintaining, and enhancing a positive public image. One of the primary reasons to engage a PR firm is its expertise in crafting compelling narratives. PR professionals are skilled storytellers, capable of distilling complex messages into compelling and relatable stories that resonate with target audiences. By strategically shaping these narratives, a PR firm can influence public perception and reinforce brand values. ELEVATE YOUR AUTHOR BRAND WITH FRESH IMPACT sspiewak@freshimpactpr.com #PRAgency #PublicRelations #PRPros #MediaRelations #StrategicCommunication #BrandManagement #PRStrategy #CorporateCommunications #DigitalPR #CommunicationsStrategy #PRSpecialists #BrandAwareness #ContentStrategy #SocialMediaPR #PRServices #ClientSuccess

🔊 SOUND ON POV: You posted or tweeted something embarrassing now your getting dragged all over social media and the media by your fans and customers…You need a Public Relations & Comms Strategist on your team 😳! There’s endless benefits to having a PR Strategist for your company…like making sure you keep your reputation in tact by not offending anyone with your thoughts, posts, and what you may think are “harmless comments ” 🤷🏾♀️. Someone has to handle the dirty work and a lot of times when it comes to celebrity brands, corporations, and big business that also includes Crisis Communications aka PR. I’m looking for 5 serious corporate executives building big brands and want to protect their reputation while going to the next level…if that’s you comment “MEDIA” below and let’s connect offline today 🚀. #publicrelations #askmeek #meekmill #PR #standonbusiness #publicist #prnews #communications #inthenews #dpjeter

Public Relations (PR) and the role of a PR professional is imperative. 🌟 Discover the benefits of PR and why hiring a skilled PR professional can elevate any business or person to new heights. From managing your reputation to connecting with your tribe and audience, PR is a game-changer. It's worth every single penny. #publicrelations #businessconsulting #familyowned #businessjargon

When hiring a #PR agency, do you go with the industry specific choice (Healthcare company selects healthcare PR agency) OR do you go broad? Go broad! 1. A broader perspective can help inform your strategy 2. A diverse team is an asset 3. Variety fuels inspiration Agree or disagree? Comment below ⬇

When you hire a PR firm but then don't give them what they need: ❎ time with your subject matter experts ❎ timely responses to opportunities ❎ clear messaging and conversation to help them develop your story Make sure you can afford the time investment before hiring PR pros. #publicrelationsagency #PR

Hi LI family. Recently, I’ve noticed an increasing number of LinkedIn posts from EV companies expressing frustration over being overlooked in media coverage. This underscores the critical role of public relations (PR). Without a dedicated PR strategy, reporters are unlikely to be aware of your brand or its offerings. As you allocate budgets for 2025, consider investing in a PR consultant to build and nurture relationships with key journalists. Depending on your company’s stage, you may not require a large agency with monthly retainers exceeding $25K. A skilled, nimble PR professional or team can deliver impactful results for significantly less—my team, for example, achieves remarkable outcomes well under $10K per month. Journalists can’t cover what they don’t know about. By hiring an experienced PR expert, you’ll increase your brand’s visibility, foster media relationships, and, ultimately, drive sales growth. #EVs #EVsolutions

In case you are interested

Communicators - How important is industry experience vs. type of communication experience? I've spent most of my career working in Pharma but I feel like if you're a good communicator you can communicate about anything. On the other hand most of my experience is in internal or corporate comms not PR, we are pitching and developing comms for different audiences but I feel like our end goals are still the same - tell our story and get people interested. Thoughts? Am I spot on or am I missing something? #Communications #PR #CorporateComms #InternalComms

🛑 DON’T: hire a PR agency if you can’t (or won’t) devote *internal resources* to the effort. DO: hire a PR agency when your exec team *prioritizes comms* as a key biz driver 📈 That’s it. That’s the whole post. This is the way ✊ #publicrelations