Do your appeals have a “big number” problem? Do you pitch out an appeal remarking about the millions of people who experience a problem? You’re making a mistake — here’s why. People have a hard time relating to big numbers. If you send an appeal that tells a story of 800 million people going to bed hungry tonight, the average donor doesn't believe his $50 is going to make a difference. What will $50 do to make a dent in this large of a problem? Instead, tell a story of one person the reader could help. The story helps the reader connect to someone he can see himself helping with his $50 donation. Use the big numbers to reinforce the donation decision. #fundraising
Jeremy Reis’ Post
More Relevant Posts
-
Do your appeals have a “big number” problem? Do you pitch out an appeal remarking about the millions of people who experience a problem? You’re making a mistake — here’s why. People have a hard time relating to big numbers. If you send an appeal that tells a story of 800 million people going to bed hungry tonight, the average donor doesn't believe his $50 is going to make a difference. What will $50 do to make a dent in this large of a problem? Instead, tell a story of one person the reader could help. The story helps the reader connect to someone he can see himself helping with his $50 donation. Use the big numbers to reinforce the donation decision. #fundraising
To view or add a comment, sign in
-
Friction is great for physics but terrible for fundraising… Specifically on your donation pages… Keeping the donation form simple is crucial, as too much friction will cause donors to leave. 𝐇𝐞𝐫𝐞’𝐬 𝐚 𝐬𝐢𝐦𝐩𝐥𝐞 𝐀𝐁 𝐭𝐞𝐬𝐭 𝐢𝐝𝐞𝐚 𝐭𝐨 𝐭𝐫𝐲 𝐭𝐨 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐜𝐨𝐦𝐛𝐚𝐭 𝐟𝐫𝐢𝐜𝐭𝐢𝐨𝐧: Test removing unnecessary form fields on your donation page. They may be adding friction to the giving process and creating confusion. One organization did just that and removed unnecessary steps, including: - A comment field - An option to cover the credit card processing fee - An option to give a gift on behalf of someone The result: A 107% increase in donations! So, as you set up your donation page, ask yourself: “Is that field really necessary?” If it’s not essential to complete the transaction, you probably don’t need it. #Nonprofit #OnlineFundraising #ABTesting #NextAfter
To view or add a comment, sign in
-
Can you find the groups of four words that have something in common? Like, comment or tag a friend to join the fun! Enjoy the challenge? Your voluntary donation can make a significant difference in supporting more people. Consider making a donation to help us - https://buff.ly/40PIuTb #DaybreakCharity #PuzzlingWithDaybreak #SupportAndShare #MakeADifference #FunPuzzle #CoffeeBreak #WordGames #Connections #OnlinePuzzle #PuzzlingWithCase #Puzzle
To view or add a comment, sign in
-
There are several ways you can build trust with visitors on your website. Here are 3 ways. 1️⃣ Showcase testimonials from donors. 2️⃣ Answer their objections in the language on your donation page. 3️⃣ Share impact in quick and simple ways. 4️⃣ Don't use language that is full of fluff, just get to the details! Want more tips for your donation page? Make sure you download our free donation page checklist on our Resources page. #nonprofit #websitewednesday #websitetips
To view or add a comment, sign in
-
Your mission deserves every bit of support, so why make donations complicated? Simplifying the donation process on your website can transform how your community contributes to your cause. At SocialiGood, we create seamless donation portals that encourage giving, with easy navigation and secure transactions. Let’s make it simple for your supporters to give! 💖 #NonProfitSuccess #WebsiteDesign #DonationPortals #ITSolutions
To view or add a comment, sign in
-
If you or your business are looking to make a meaningful impact through a donation, I can’t think of a better cause to support. Your generosity can go a long way in helping those in need. 🩷 Learn more or donate here: https://lnkd.in/dYaYKzga #PassItOn #ChangingSeasonsChangingLives #HomelessnessAid #BusinessSupporters #ThankYou
We are incredibly grateful for the continued help from our business supporters, other like-minded organisations and our incredible network of hard-working volunteers - all of whom have been integral in making our second Autumn Campaign possible. Above all, we would like to thank YOU for your donations and ongoing support 🩷 If you were unable to help towards our Autumn Campaign you can still show your support by making a donation towards our future campaigns: https://lnkd.in/dykdQNx #PassItOn #ChangingSeasonsChangingLives #HomelessnessAid #BusinessSupporters #ThankYou
To view or add a comment, sign in
-
How to Make a Difference in 3 Easy Steps Author Margaret Weiss once said that each of us can cause ripples as we move through our lives. When we help those in need, we can create change that extends far beyond our immediate actions. CharityPhilippines.org gives ordinary individuals a chance to help save, change, or build up lives through three easy steps: 1. Visit our website at https://lnkd.in/gTVaAjJw. 2. Choose a project that resonates with you. 3. Click on the Giving Basket to make a donation. Together, let’s make waves of change that reach those who need it most! #CharityPhilippinesOrg #GoodDeedForPinoysInNeed
To view or add a comment, sign in
-
#themoreyouknow #fundraisers #nonprofits The average online donation is over $50 nationally. Many organizations see online average gifts in the $100 - $250 range. S o I can’t help but shake my head in confusion every time I see a charity with a $10 first ask on an online donation form. If you think that you’re going to get hundreds of thousands of people to each give you $10 because you asked them for a low dollar gift, you’re wrong. You do not have hundreds of thousands of people searching for you site just to give you money every year. The math doesn’t lie. So don’t waste your opportunity to engage the few precious visitors you do get every day with a $10 ask. Please start your gift array at least at $50. Heck. Maybe even $75 or $100!
To view or add a comment, sign in
-
Effective mailing practices are essential for nonprofit annual appeals, and a strong call to action (CTA) is crucial. This is your moment to show how each contribution makes a difference. For example, “With your donation of $100, you can feed a family of four for a month” creates a powerful connection. Be specific, clear, and urgent in your ask. Make your supporters feel like vital partners in your mission. Every choice they make has a significant impact, and their involvement directly supports the cause. A strong call-to-action can make all the difference in fundraising. What CTA have you received from another organization that got you to donate? #WeluInc #StrongCTA #NonprofitSupport #CommunityLove
To view or add a comment, sign in
-
When you support our "Off the Street, Back to School" program, you give hope to children who might otherwise be forgotten. Our goal is to have 1,000 children fully enrolled in the program by 2025. To donate to our "Off the Street, Back to School" program, follow these steps: 1. Visit our Website: Go to breadhopelife.org 2. Select "Donate: Click on the "Donate" button and choose the "Off the Street, Back to School" program. 3. Choose Your Donation Amount: Select the amount you'd like to give or enter a custom amount. 4. Complete Payment: Fill in your details and payment information. 5. Confirm Your Donation: After completing the form, you will receive a confirmation email. Your support makes a lasting impact! Thank you for helping us reach our goal. #BreadOfHope #DonateNow
To view or add a comment, sign in
Amplifying Arts & Cultural Nonprofits | Graphic Designer & Marketing Strategist | Visual Storytelling Expert
6moGreat point about using big numbers to reinforce the decision, not lead with them. Statistics can show the wider problem, but stories make it real for donors, Jeremy.