Jeremy Reis’ Post

Do your appeals have a “big number” problem? Do you pitch out an appeal remarking about the millions of people who experience a problem? You’re making a mistake — here’s why. People have a hard time relating to big numbers. If you send an appeal that tells a story of 800 million people going to bed hungry tonight, the average donor doesn't believe his $50 is going to make a difference. What will $50 do to make a dent in this large of a problem? Instead, tell a story of one person the reader could help. The story helps the reader connect to someone he can see himself helping with his $50 donation. Use the big numbers to reinforce the donation decision. #fundraising

Bil DeAscentiis

Amplifying Arts & Cultural Nonprofits | Graphic Designer & Marketing Strategist | Visual Storytelling Expert

6mo

Great point about using big numbers to reinforce the decision, not lead with them. Statistics can show the wider problem, but stories make it real for donors, Jeremy.

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