Cannes Lions International Festival of Creativity #Day2 A lot of walking, lot of inspirational talks, lot of FOMO feelings 😅 Day 2 was about BRAVERY. Don't be scared, be creative (but remember, it's just not only that). 1) McDonald's and E.L.F. BEAUTY (completely different companies) shared how connecting with their fan base (and not focusing on the 'haters'), co-creating with them and really joining the conversation, was key to their success and fueled highly successful campaigns based on true insights. 2) Mark Ritson's first ever Cannes talk 'Creative is not enough' - to be really controversial with all the other talks. In summary, #creativity it is a vital factor for communications, but there are so much more other elements when it comes to marketing effectiveness. From the importance of market orientation (diagnosis), to having a proper positioning and a clear understanding of who your target is (strategy) right through to the fundamentals of 4Ps tactics. With the amazing #TeamBayer #BayerCannesRoar Daria Costantini, Kelly Davies, Christian Galvez, Maria Cristina Sarmiento, Philipp Schuster Bayer | Consumer Health
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Susan Magrino & Mary Blanton Ogushwitz's Key Cannes Takeaways, Part 1 💡 After four days on the ground at #CannesLions, we can’t help but have a ton of takeaways and learnings to bring back to our team for exploration and implementation. So, let’s start with three big ones that continued to show up at a macro level throughout the week. 1. BRAND: Brand is everything. We learned that practices change, but principles endure. Build and strive to work with brands that people or your team would miss if they were to disappear. 2. PEOPLE: Investing in employees, trusting your audiences, and building communities - all people-centric concepts - are critical. At a festival where conversations of AI were everywhere, thought leaders went out of their way to stress how important humans are to all aspects and transactions for brands. 3. CREATIVITY: Creative and many creative tactics will be automated…creativity never can be. Continue to seek out and work with people who prioritize the ways in which brands can grow not only through tactics, but through creativity. Stay tuned for Part 2 next week where we share the biggest tactical takeaways for Marcomms & PR Professionals! #TopPRFirm #ThoughtLeadership #IndustryKnowledge #AlwaysLearning Cannes Lions International Festival of Creativity
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‘Can Creativity really deliver concrete business impact?’ Heinz’s talk during Day 4 of Cannes Lions International Festival of Creativity brought this point home. 5 Takeaways from CGO Diana Frost: ▫️Revisit the heritage of your brand, fall in love with it all over again. ▫️Creativity shouldnt be based on luck - it must be intentional and built-in. ▫️Develop capabilities to act at the speed of digital and social culture. ▫️Do not wait for perfect foundations. Take a swing, then take another one. ▫️Great ideas can come from Whatsapp conversations. #BayerCannesRoar Philipp Schuster Jessica Canton Kelly Davies Maria Cristina Sarmiento Daria Costantini Bayer | Consumer Health
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The Cannes Lions International Festival of Creativity has unveiled its annual State of Creativity Report, capturing the perspectives of 3000 marketers and creatives in a comprehensive survey of today's creative environment. The study sheds light on the dynamics of both internal and external relationships, highlighting significant disparities in how brands perceive the agency-client relationship compared to their agency partners. Whether you’re on the brand side or agency side, junior or executive, this report serves as a comprehensive guide offering actionable insights to help navigate potential pitfalls and implement effective strategies across your organization. Click here: https://bit.ly/3PwSiNx to access the full report. #cannes #canneslions #stateofcreativityreport #creativity #survey #brands #agencies #communication #report
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Now that the June (aka Lions month) dust has settled, the real Cannes insights — and how we should be applying them to H2 and beyond — are clear. Here’s what stuck with some of the industry's best (our clients), as featured by Richard Draycott for The Drum: 🔑 22Squared chief inclusion officer Janis Middleton appreciated the recognition at this year’s festival (and by the industry) that true creativity stems from diverse perspectives of creators. 🔑 Liz Grabek (she/her), SVP of consumer strategy at Betty noticed that passion is the new purpose and creativity is back in a big way — leading to an increase in authentic connections. 🔑 Guy Griggs, VP of national sales, New York Times Advertising shared that while “AI is going to change everything,” Marketers need hyper-personalization, trust and authenticity for B2B and affluent audiences. 🔑 Daniel Gonzalez, creative director at REMEZCLA noted the camaraderie of Latine voices on the highest stages of the industry, “championing each other’s panels and steering brands towards recognizing our significant purchasing influence.” 🔑 According to Quad CMO Josh Golden: “Brand purpose is out and brand authenticity is in. For purpose marketing to work, the cause must be inherently woven into the fabric of your brand.” 🔑 Questus Co-CEO Jeff Rosenblum worries “the industry continues to focus on using AI, data and creativity to interrupt rather than empower. Festivals and awards need to help the industry break its addiction to antiquated techniques.” 🔑 According to Yadira Harrison, co-founder of verb., discussions on DEI at Cannes were quieter, highlighting erosion in organizational commitment and the exodus of DE&I leadership since George Floyd. "We need to be speaking louder — not softer." We’re always roaring with excitement to work with these insightful industry leaders! 👏 You can read more of their thoughts here 🔗 https://bit.ly/3XKpeXT and here 🔗 https://bit.ly/4cszXKy.
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I'm sitting and watching the Met Gala live stream while working, here's what it taught me about B2B Tech PR..... . just kidding 🤓 I wouldn't do that to you! Part of the reason I moved from New Zealand to LA was my dream of walking the Met Gala stairs and I can happily say I'm now (geographically) closer to this achieving this!!! People find creative inspiration in many different formats. For me, a massive one is engaging in pop culture events like the Met Gala or GRAMMYs. Yes, I'm a pop culture nerd and get excited by celeb culture. But more importantly I find ways to flex my creativity around them. Creativity is like a muscle you have to flex and grow in order to continue improving and that's why I challenge myself to brainstorm ideas around these events... for fun! For example: The Mark Hotel is a hotspot for celebs to prepare for the big night. Could a brand collab with the hotel to design the entrance way mat stars walk out on? How do you go about finding creative inspiration? I'm always on the hunt to find new ways to flex the creative brain muscle 🤠 PS: i'm desperately awaiting Ariana Grande to step foot on this carpet and she better not let me down!!! #creative #creativity #MetGala #PR #publicrelations
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“To Cannes or not Cannes?” There seemed to be a time when people celebrated success, rewarded creativity and banded together as a bunch of talented misfits, celebrating the great and good of the advertising industry, applauding each other whilst getting totally off their nut with only photos to prove they were there. Sadly (to me) it seems those times have gone. Yes, Cannes cost a lot of money. Yes, it’s all a bit pretentious, and yes, there will be PLENTY of folks who say it’s shite - however I bet if someone did a survey it would be those that didn’t get invited, couldn’t afford to go, couldn’t get time off, or are simply aren't that good that complain the loudest. Yes, yes, there will be those that hate crowds, don’t care about awards and think the whole thing is a bunch of irritating guff… If this was true let’s scrap all forms of awards then. The Oscars? Who gives a shit. Having had the pleasure to work with creatives at all levels (from interns to CCO’s) across the globe, and from all walks of life, I know so many of them care a great deal when their work is applauded on the global stage. It means a HUGE amount to them. If you don’t care, that’s fine. But I’ve seen so much negativity around Cannes on LinkedIn and ‘what it stands for’ it’s made my stomach churn. Choosing not to enter, to shy away from awards quietly is perfectly fine. Knowing who you are, what you stand for, and ensuring best in-class results for you, your team, your clients is HUGELY admirable. Honestly... that would probably be my style and approach. However, if I won at Cannes I’d be proud as hell. The recognition of my efforts, my teams efforts, my agencies efforts, my family for putting up with all my late nights and mood swings, etc. So, if you have won at Cannes, well fucking done. If you have attended for the event to rub shoulders with influencers, meet mates, or just to get pissed. Well done to you too. Here’s to the awards, the parties and the hangovers. Without them, what’s the point. #cannes #awards #opinions #winning #parties MCG Talent
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I still want to talk about Cannes. And not in a justify-my-expenses way (though every LinkedIn post helps). But I do want to share 10 reasons why #CannesLions2024 was worth it: 1. It's still a celebration of creativity and a reminder that brand building, marketing and communications can solve commercial as well as cultural problems. 2. You get to cry twice in one day because you're just that inspired by powerful campaigns and powerful women 3. Seeing the winners on stage and on the red carpet helps you remember why those occasional long hours in our industry are worth it. 4. Your step count justifies all the canapés, drinks and snacks you couldn't say no to. 5. You hear from the best of the best - across sectors and disciplines - like a professional pick 'n' mix of panels, sessions and parties. 6. It pushes you hard to consider the balance of comfort over style and how many showers are reasonable in one day. 7. You bump into old colleagues and make new connections through easy and authentic interactions in a way you can't at home. Who said you can't meet your heroes. 8. You develop a point of view that isn't regurgitated jargon, but is actually based on your own thoughts, feelings and experience. 9. You're reassured that the industry is moving in the right direction - being the Community-First Creator Agency couldn't feel more pertinent. Go Buttermilk. 10. You come home wanting to just.... be better. I can't tag all the legends I met, but thank you for filling my Cannes cup. If you agree or disagree - let me know in the comments. #CannesLions #CreatorMarketing #CommunityFirst
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CANNES CORRESPONDENTS | Cannes Lions International Festival of Creativity Day 4: Highlights from Our Correspondents 🌟 Welcome back to The Marketing Society's Cannes Correspondents coverage! Our team continues to bring you the latest insights, experiences, and inspirations from the Cannes Lions Festival of Creativity. If you can't be there in person, our correspondents have you covered. Siew Ting Foo In the midst of the AI turbulence and chaos affecting our world, it's easy for brands to get distracted from their core purpose. However, I was inspired by Patagonia's steadfast commitment to their purpose, showcased through their bold "Fashion is None of Our Business" campaign. The session concluded with a poignant quote from Vivienne Westwood: "Buy less, choose well, make it last." This message resonates strongly, especially with the new and next generation. Phoebe Barter Phoebe attended a talk with Jason and Travis Kelce at Sport Beach, which was a lot of fun and really interesting. They discussed authenticity in their podcast and the importance of psychological safety in fostering creativity. Jason Kelce emphasised that being creative requires a safe space and much of their good work comes from listening to their fans. He humorously noted that their demographic has shifted from big, hairy dudes to 12 to 14-year-old girls, highlighting the need to stay loyal to long-time fans while embracing new ones. Another session Phoebe attended at WPP Beach was "What Won and Why," which offered a great summary of learnings from this week's creativity winners. Key takeaways included the importance of true partnerships between clients and agencies, where roles blur, and the observation that work has become more balanced, human, and characterful post-2020. What a great week it has been at the Cannes Lions Festival! Thank you to our dedicated Cannes correspondents for sharing their insights and experiences. We hope everyone had an inspiring and enjoyable week. Stay tuned as we continue to share any additional insights from our team. Have a fantastic weekend! #CannesLions24 #CannesLions #festivalofcreativity #creativity
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🌟 My Post-Cannes Reflections 🌟 I love Cannes. It’s a week of conversation, connection, and collaboration - a ‘creative mecca’ if you will. But now that the dust has settled and everyone is posting their top takeaways, I’ve been doing some reflecting. And I think something was missing from Cannes this year. In amongst all the awards and big name talks, our industry’s ability to do good got lost. So, here are my top takeaways from Cannes 2024: 🤖 Everyone is obsessed with AI. It’s no surprise that AI dominated the conversation again this year. As an industry, we’re still obsessed with chasing the latest shiny thing, especially if it makes us money. Sustainability has been completely deprioritised. A smattering of brands and agencies made nominal gestures in the right direction, and (embarrassingly) few took the train instead of flying. But aside from that, there was barely anything of note on sustainability at all. 😔 Change has arrived, but not on the main stage. The whole festival felt more diverse and inclusive than ever - WACL (Women in Advertising & Communications Leadership ) had its first real presence in its 101-year history, and lots of interesting conversations took place outside the Palais. But it was a conversation that mainly took place in back streets and small cafés. Meanwhile, the line to watch Elon Musk snaked around the block. 🤑 We need a reframe. AI took centre stage because it has been framed as a driver of growth. Sustainability and D&I remain fringe conversations because they have not. The exception might be women’s sport, which (quite rightly) received a lot of airtime this year because of its demonstrable commercial value. Growth is how you get attention at Cannes. 💚 You can do good and make money. The new Alt Text awards category next year (created by Cannes Lions International Festival of Creativity in partnership with RNIB and MullenLowe UK) is a great example. The inclusive practice allows brands to target an additional 2.2 billion blind and partially sighted people globally. So next year, let’s make doing good while making money a Cannes priority on and off the main stages. ✊🏼 #CannesLions #Sustainability #DiversityandInclusion #AI #WomenInSport #CreativeIndustry #Advertising
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T minus a few days until I'm heading to the Cannes Lions International Festival of Creativity! This event has become an annual adventure filled with business, creativity, media, and marketing. For the second year in a row, my family is coming along, and I'm super excited to see other executives also bringing their young adult children. It's such a fantastic opportunity for them to see the world through our lens of networking and idea exchange on a global scale. The "Each one teach one" philosophy really shines here. My kids, now high schoolers, learned so much last year as creators, young investors, and curious minds. They attended talks and brand experiences while I was busy working—it was the perfect setup! The Cannes Lions Festival is incredibly significant as it brings together the most creative minds and influential leaders in media and marketing. My goal is to dive deep into the latest trends, make meaningful connections, and bring fresh, innovative ideas back to my work. Balancing work and family during this trip is really important to me; just as it is when I'm at home. A goal of mine in 2024 was to be consistent with my routine and how present I am for my family whether traveling or working from home. While I'll be wrapped up in professional activities, my family will get to explore and soak in the festival's diverse offerings. It's a win-win, creating a memorable and enriching experience for all of us. #CannesLions #WomenInMarketing #MarketingSolutions #BusinessGrowth #BusinessGoals #BrandBuilding #WorkingMom #WomenInMedia #ThePathRedefined
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Legal Manager & Partner @ Kovi
6moWow! That’s amazing