John Williams’ Post

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Marketing Manager, Safety Hoist Company

At the end of the day, one of the largest benefits of an analytical approach is the ability to safeguard decision making from biases. The most damning thing a marketer can do is make decisions without data to back it up—or even worse, ignoring data because of pre-existing biases. And if you don’t have the data available, a strong knowledge of your customer will help you learn how to create and gather it.

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"Liz is the #1 marketer to follow on LinkedIn." - Her Mom | Owner Content Phenom | SaaS Investor | contentphenom.com

Dangerous words from a marketer: “I don’t like ______. So we won't do that.” Example: "I don't like TikTok ads. We won't try run them." You are NOT your audience. 👉 Be unbiased. 👉 Study your audience. 👉 Try new strategies. Don’t let your personal feelings dictate your marketing strategy.

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