I would like to have this embroidered and placed on the wall. Even if you are the ICP and key decision-making persona … it’s 👏🏻not 👏🏻 about 👏🏻 you! #Marketing101 #BrandMessaging #MarketingStrategy
"Liz is the #1 marketer to follow on LinkedIn." - Her Mom | Owner Content Phenom | SaaS Investor | contentphenom.com
Dangerous words for a marketer to say: “I don’t like ______. So my audience won’t either.” Example: "I don't like TikTok ads. So my audience won't either." You are NOT your audience. 👉 Be unbiased. 👉 Study your audience. 👉 Try new strategies. And don’t let your personal feelings dictate your marketing strategy.