Chaviva Gordon-Bennett’s Post

View profile for Chaviva Gordon-Bennett, graphic

Writer, editor, and content strategist | Builder of brand voices, buyer personas, messaging, and style guides | In a long-term relationship with grammar 🫶🏼

I would like to have this embroidered and placed on the wall. Even if you are the ICP and key decision-making persona … it’s 👏🏻not 👏🏻 about 👏🏻 you! #Marketing101 #BrandMessaging #MarketingStrategy

View profile for Liz Willits, graphic

"Liz is the #1 marketer to follow on LinkedIn." - Her Mom | Owner Content Phenom | SaaS Investor | contentphenom.com

Dangerous words for a marketer to say: “I don’t like ______. So my audience won’t either.” Example: "I don't like TikTok ads. So my audience won't either." You are NOT your audience. 👉 Be unbiased. 👉 Study your audience. 👉 Try new strategies. And don’t let your personal feelings dictate your marketing strategy.

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