Jos Berry’s Post

✨ Thoughts from MAISON&OBJET ✨ I recently attended Maison et Objet in Paris, one of the most inspiring trade fairs for homeware, fashion, gifting, and design. With thousands of exhibitors and attendees, it’s an incredible opportunity to connect, showcase, and grow. However, I noticed a few recurring issues that some brands—especially smaller ones—might want to reflect on: 1️⃣ Engagement is key. Simply attending a show and hoping for the best doesn’t work. Trade shows are about creating connections, not just displaying products. It starts with the basics: Make eye contact with visitors. Proactively greet and engage anyone passing by your stand. Share your brand story with enthusiasm—people buy into the why, not just the what. 2️⃣ Speak the local language. If you’re exhibiting in France, consider having a French speaker on your team. It’s not just practical—it’s respectful and helps establish a stronger rapport with local buyers. 3️⃣ Maximise your visibility. If you miss a print guide deadline, make sure you’re listed on the event’s website or app. Some stands are tucked away in low-traffic areas, so these digital touchpoints can help drive attention. Remember: Maison et Objet has thousands of exhibitors—more than the number of stores in a shopping centre! Being easy to find is essential. 4️⃣ Be proactive with your strategy. Trade fairs don’t start and end on the show floor. Prepare in advance: set up meetings, send invitations, and know your target audience. During the show: collect leads, track conversations, and ensure every interaction is meaningful. After the show: follow up quickly with tailored messages to nurture those leads. I wrote a blog post about this last year, have a read: Navigating Trade Fair Challenges & Optimising Post-Event ROI. 📖: https://lnkd.in/g5wnWN3Z Hopefully, these exhibitors covered these basics, but from what I observed, I doubt it. Trade shows are a significant investment—of time, energy, and money. Let’s make them count. If your brand needs help preparing, presenting, or following up after events like Maison et Objet, let’s chat.😊

imm cologne's January 2025 edition will not place place, due to a difficult local market and lack of exhibitor demand, organiser Koelnmesse GmbH has confirmed. The decision was taken following "intense discussions and reflects the challenging conditions the #furniture #industry is currently facing, particularly in #Germany", says the exhibition organiser: "It gives everyone involved the chance to collaborate with Koelnmesse on the development of a new, more viable future trade fair format." https://lnkd.in/e3KEUauR #tradefair #furnitureindustry #marketing

Finding the best tips of how to grow your aesthetic business through the fairs . Every year all over the world there is an annual Beauty Expo that showcases the latest innovations and products from beauty industries and companies try to promote their new lines of products with the simple idea that if they get enough people to try their products, they will sell more. Many companies want to demonstrate the effectiveness of their products and offer samples to potential customers. If they can catch someone's attention with the displays, people will be more likely speak to them. Many companies also use the fair as a chance to network. If companies are able to connect with more people, they will be able to generate new business. If they can connect with enough people of course. Market research is also a good reason for companies to go to trade fairs. Companies will understand customer preferences better if they can survey enough people. Finally, trade fairs let businesses enhance their brand image. Improving brand awareness will generate a lot more sales If businesses are able to increase visibility among their target audience.

There's 2 things going on with the furniture industry. 1- Economic Slow Down is one key point. But that's the nature of business. Expand and contract. It's a cycle. 2- Importantly, B2B Tradeshows haven't adapted to drive better ROI for exhibitors, or better experience for Buyers. The financial and time investment is huge. It's a pity - I would argue, as exhibitors, we're ready to invest, but for the right reasons. Eg, Imagine if a retailer was still running a 1990 playbook? It would be a disaster. In my experience, Tradeshows are conservative, not innovative, and stuck in the past. If I run my business like how Tradeshows run their business, especially in the last 3 years, I would have had to close my business down by now. The Tradeshow experience in Vietnam demonstrates how bad it's gotten; 2 Tradeshows, one after the other, competing for the same customer, in a slowing market. Madness. Who benefits? When you lose sight of the customer, that's when things collapse. We would rather spend our money elsewhere and buyers don't have the budget to go to several shows, that are mostly ineffective anyway. There's a quote I would share when coaching startup founders and entrepreneurs who were struggling to understand the changing markets, 'The markets haven't disappeared. It's changed.' B2B Furniture marketing has changed. Furniture Design, Development and Manufacturing hasn't changed, we still need to be competitive, compliant and offer great products and services. What are your thoughts? As a side thought, I would argue that it's time for value-added Sales Representatives to shine. How to find a them? (I'm looking for the US market especially.) #furnituredesign #furnituremanufacturer #Vietnam #China #Dubai #DeepGreenStandard #sourcing #productdevelopment #interiors #architects #projects #retail #B2B #privatelabel #originaldesign #oem #odm

Aligning with the Best in Class: The The Treasure House Fair London for the Perfect Arts & Antiquities Partnership… It’s been a busy 6 days at Treasure House Fair, and we extend our heartfelt thanks to all the friends and brands that made the time to come and take a closer look. Treasure House Fair London offers luxury brands and services a unique platform to enhance their prestige and visibility among high-net-worth individuals (HNWIs). As the premier event in the global art and antiques calendar, the fair attracts affluent collectors, discerning investors, and influential tastemakers. Aligning with this prestigious event positions your brand alongside the finest in luxury and craftsmanship, reinforcing your commitment to quality and exclusivity. The fair provides a platform for brands to showcase both innovation and time-honoured heritage. Whether your brand emphasizes modern design or traditional craftsmanship, The Treasure House Fair offers an ideal venue to demonstrate your unique value proposition. Partnering with the fair highlights your brand’s dedication to excellence, attracting clientele who appreciate superior quality and sophisticated design. Opportunities are available for brands partnering with The Treasure House Fair to offer bespoke experiences to their clientele. Exclusive previews, private tours, and personalized events create memorable interactions that deepen client loyalty and appreciation. These tailored experiences not only enhance the visitor’s fair experience but also reinforce the brand's commitment to exceptional service and customer satisfaction. Aligning with The Treasure House Fair London offers brands a unique blend of prestige, targeted exposure, and strategic opportunities. It's an investment in brand elevation that promises substantial returns through enhanced credibility, customer engagement, and market positioning. If this audience and event profile align with your goals for event partnerships in 2025, our door is always open, and we would welcome a conversation. #partnership #sponsorship #marketing #luxurymarketing #luxurybrands #events #art #antiques #collector

Development in the Middle Ages and the Renaissance: During the Middle Ages and the Renaissance, booths became more elaborate and decorative at trade fairs and markets. Did you know that merchants competed to stand out and attract buyers with their products? #Booths #History #Events

"Eighty percent of success is showing up,” what Woody Allen said one day, epitomizes the strategic approach our shopfitting company has taken towards trade shows. These events have been pivotal in transforming our business into a global entity. MIA Interiors Beyond Space journey to success, particularly through trade shows like EuroShop – The World´s No. 1 Retail Trade Fair, is the next innovation. Initially reliant on one large international customer, we ventured into EuroShop in 2008, using creative and engaging themes to attract potential clients, we diversified our customer base and mitigated business risks. Key Milestones: I. 2008 EuroShop:   - Theme: Ballet performances and body painting.   - Outcome: Secured three major clients, boosting strategic security.   - ROI: 2000%. II. 2011 EuroShop:   - Theme: Mini football field inspired by the World Cup.   - Outcome: Attracted significant partners and strengthened our position in the eastern markets.   - ROI: 500%. III. 2014 EuroShop:   - Theme: “This is your WORLD” with varied materials showcasing our almost unlimited design and manufacturing capabilities.   - Outcome: Demonstrated our comprehensive services, enhancing customer engagement.   - ROI: 200%. Our Proven 10 Steps to Trade Show Successes: 1. Team Formation: Assemble a dedicated team to plan and participate in the fair. 2. Identify Key Fairs: Target international trade fairs relevant to your industry. 3. Gather Information: Research the fair’s history, visitor statistics, costs, and competitor participation. 4. Attend as a Visitor: Evaluate the fair from a visitor’s perspective to identify effective strategies. 5. Strategic Analysis: Identify target international customers and the potential benefits they bring. 6. Early Planning: Begin preparations well in advance, focusing on a compelling theme. 7. Booth Design: Create a booth that attracts and accommodates visitors, with areas for meetings and hospitality. 8. Regular Meetings: Hold consistent team meetings to ensure thorough preparation. 9. Customer Engagement: Use the booth’s uniqueness to attract and engage customers before, during, and after the event. 10. Client Invitations: Invite clients to the trade show, offering them insights into industry trends and new products. These three trade shows have been instrumental in our growth, enabling us to connect with key clients and expand globally. By showing up and engaging creatively, we have established a strong presence in the shopfitting industry. In a sea of similar offerings at trade shows, distinguishing your presence through unique and engaging themes is crucial for capturing attention and making a lasting impression. We know it from our own experience. For more click in the link in the comments to read our latest article on Forbes. If you want to work with a shopfitting company manufacturing high quality equipment for your stores with the services which help you grow faster, contact us ASAP!

Attending LuxePack events opens the door to a world of possibilities. Whether you’re looking to explore cutting-edge packaging solutions, network with industry leaders, or discover new market opportunities, LuxePack provides the platform to elevate your brand and stay ahead in the competitive luxury market. Here’s what you can expect from LuxePack events: · Innovative Solutions: Discover the latest in luxury packaging design, materials, and technologies that are shaping the future of the industry. · Networking Opportunities: Connect with top professionals, designers, and decision-makers from leading luxury brands, creating invaluable relationships for your business. · Market Insights: Gain exclusive access to expert presentations, trend reports, and panel discussions that provide a deep understanding of current and future market dynamics. · Exclusive Exhibits: Explore unique showcases of luxury packaging from around the world, offering inspiration and ideas for your next big project. In conclusion, LuxePack events are a must-attend for anyone in the luxury packaging industry. The opportunities to learn, connect, and grow your business are unmatched, making LuxePack the ultimate resource for staying at the forefront of luxury packaging trends. . . . #Pujolaso #LuxePack #LuxuryPackaging #IndustryEvents

🚀 Exclusive Offer Alert! 🚀 As we gear up for the 136th Canton Fair, Phase II, we're on a mission to secure more orders for our factory before the CNY rush. That's why we're offering unbeatable deals with minimal profit margins – just for you! 💰 📅 Date: October 23-27th, 2024 📍 Booth No.: 9.3J36-37, K11-12 This is your chance to capitalize on our limited-time offer and stock up on our premium dining tables and chairs. By choosing us now, you're not just getting a great deal for 2024 – you're setting yourself up for even bigger profits and business opportunities in 2025! 📈 Our top-quality furniture is designed to impress and built to last, ensuring your customers will keep coming back for more. Don't miss out on this opportunity to boost your inventory and your bottom line. 🛒 Join us at the fair and let's make 2025 a year of growth and success together! 🤝 #CantonFairDeals #LastChance2024 #ProfitMaximization #BusinessGrowth

We are thrilled to share the success of the inaugural TRENDFACTORY event organized by INHORGENTA, which took place in Paris on April 25, 2024. This marks an incredible milestone for INHORGENTA as it expands its global footprint and strengthens its position as Europe's leading platform for jewellery, watches, and gemstones. France has showcased remarkable growth in visitor rates at INHORGENTA, with a significant 41% increase this year alone. The TRENDFACTORY event in Paris was a triumph with over 50 participants and engaging presentations, fostering invaluable networking opportunities for all attendees. INHORGENTA's commitment to internationalization is evident in its strategic endeavours. With India announced as a partner country for 2025, the platform is poised for further expansion and innovation. This investment has already yielded remarkable results, with a nine percent increase in exhibitors from 37 countries this year. The TRENDFACTORY event also facilitated discussions on future retail trends, emphasizing the importance of platforms like INHORGENTA in shaping the industry's trajectory. As we navigate post-Covid dynamics, events like these serve as catalysts for innovation and collaboration! Read the full article here: https://lnkd.in/etvKQY7m #inhorgenta #trendfactory #jewellery #watches #gemstones #internationalopportunities #futureretail #industryinnovation