Bravo Pernod Ricard #Brandhomes! 🏆These #WorldTravelAwards and nominations aren’t just a true honor for our unique #Brandhomes and distilleries—it’s a testament to the industry’s broader impact on sustainable growth, travel & tourism and cultural heritage in Europe 🇪🇺 and beyond 🌍 📈These awards highlight the increasing recognition of industrial assets in the spirits sector as significant drivers of value creation. This recognition is a powerful reminder that our #brands are far more than otherwise extraordinary production facilities—they are vital cultural and economic pillars for growth and value creation for entire cultural & tourism experience economy. 🌾 🍇Distilleries, often located in rural communities, have become key contributors to sustainable economic growth by partnership with local partners and the travel & tourism industry 🧭 The sector’s integration into tourism not only amplifies brand visibility but also supports local economies through job creation, hospitality services, and regional development. 🍹🥂Beyond economic value, these awards underscores the cultural dimension of wines & spirits production. Wineries and distilleries are custodians of heritage, preserving traditional craftsmanship while sharing stories of their origins, ingredients, know-how and artisanal techniques, often protected by #GeographicalIndications. For visitors, the experience is more than just knowing and tasting fantastic products, responsibly and in moderation; it’s an immersion into a region’s identity, history, and legacy, and also in their international success. 🍾As we celebrate this achievements, let's continue championing #excellence for the transformative contribution of the wines & spirits industries to travel & tourism, rural development, and cultural preservation, and promote, in partnership, policies that take into full consideration this contribution! Laura Sileo Pavat Pernod Ricard AIM - European Brands Association FoodDrinkEurope spiritsEUROPE CEEV - Comité Vins
🌟 Exciting News! 🌟 I am beyond proud to announce that several of our Brand Homes have been recognized with prestigious World Travel Awards 2024! This incredible achievement is a testament to the dedication, passion, and hard work of our exceptional teams. 🎉🏆 - World's Leading Brandy Distillery Tour 2024: ARARAT Museum, Armenia - World's Leading Cognac Distillery Tour 2024: Maison Martell, France - World's Leading Bourbon Distillery Tour 2024: Rabbit Hole Distillery, USA - World's Leading Rum Distillery Tour 2024: Museo del Ron Havana, Cuba 🇨🇺 A special shoutout to all our Pernod Ricard Brand Homes for achieving an exceptional record of 21 WTA nominations across 9 different categories! 🌍✨ This recognition not only highlights our commitment to excellence but also reinforces our position as leaders in the global spirits Tourism industry. 🔹 Innovation: Continuously pushing boundaries to create memorable experiences. 🔹 Quality: Upholding the highest standards in every aspect of our operations. 🔹 Heritage: Honoring the rich history and traditions of our brands. 🔹 Teamwork: Fostering a collaborative environment where every team member's contribution is valued. I invite you all to join me in celebrating this milestone. Let's continue to share our stories, learn from each other, and inspire greatness in the industry. Let's keep the conversation going and build a network of excellence together! 🌐🤝 #WorldTravelAwards #BrandHomes #Leadership #Innovation #Excellence #Teamwork #Heritage
Global Head of Brand Homes Pernod Ricard
1moThanks Jose ! It’s with passion and enthousiasm that our team work every day :-)