"The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” —STUART EWEN PR is about narrative. It’s about context. PR is not about the bullsh*t we’ve been led to believe it is… Truth is, there are millions of ways to see any one event. As many perspectives as there are people. But which perspective a group decides is the REAL story is up for debate. That’s where we step in. Done well, PR is your ticket to controlling the narrative in the court of public opinion. It can aid every media channel that you operate on. Not only that, but it can turn good times into GREAT times for your company. And turn crises into opportunity.
It reframes PR in a fascinating way. Shaping the narrative is a powerful tool, especially in today's information age.
Liked the emphasis on truth and multiple perspectives. Effective PR builds trust by acknowledging the complexities of any situation.
Turning a crisis into an opportunity-now that's what I'm talking about. PR sounds clutch.
It's fascinating how the same event can be interpreted in countless ways, and PR professionals play a crucial role in influencing which perspective gains prominence.
PR goes beyond just press releases and damage control. It's about strategic communication and managing the narrative.