Juliána Hešková’s Post

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Working student @SAP | MSc. Entrepreneurship and Innovation Management student

🌍 Empowering local Farmers, One tree at a time 🌳 Excited to share our work from the Social Innovation class at WFI - Ingolstadt School of Management! Together with Jenna J., Tobias Hofner and Aleksandr Khvorostenko under the guidance of Professors Andre Habisch and Lu Bostanli we partnered with an African start-up from Ghana called Sommalife which focuses on transforming the shea supply chain and empowering female farmers through sustainable agriculture. 🌱 Our project: We recognised the great potential in Sommalife's tree-planting initiative, which not only contributes to carbon offset but also supports female farmers in Ghana. Our team developed a strategic plan to monetize this initiative by offering individuals and companies the chance to adopt trees. We developed and tested an MVP - a landing page with a dummy tree adoption Web shop - to measure the interest in tree adoption. The results were promising and aimed to provide Sommalife with a deeper understanding of the feasibility of this business proposal. By adopting a tree, supporters will empower female farmers, promote sustainable agriculture and restore protected parkland in West Africa. This journey has been incredibly immersive and educational, offering us valuable insights into social innovation and sustainable business practices. #socialinnovation #sustainability #treeadoption #femaleempowerement

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