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Media buying requests for CTV, audio, and custom executions are skyrocketing. 🚀 From Q1 to Q2 2024, these formats led all media types in growth. 📺 The IAB’s 2024 Video Ad Spend Report highlights a similar trend in CTV, driven by reallocations from linear TV, traditional ads, and social media. 🎧 In audio, growth is fueled by the sell-side highlighting measurement capabilities, innovations, programmatic options, and a growing consumer audience. Get more insights in our Q2 2024 Media Buying Trends report: https://lnkd.in/eXHURBmg #digitaladvertising #adtech #digitalmedia #CTV #audio #mediabuying

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