Jonathan R. Ferrer’s Post

The surge in OTT services and 5G is reshaping the advertising landscape, presenting new opportunities for marketers to engage audiences. This report outlines our strategic approach to help clients navigate these changes and stay ahead.   Consumers crave new experiences and content choices, driving the swift adoption of digital services. TV remains a household mainstay but added digital capabilities enable brands to interact with the right consumers at the right time, more meaningfully and measurably.   Learn how we can help you adapt to emerging marketing trends, seamlessly integrating innovative techniques for business growth and enhanced brand impact in this evolving environment. Download the report here: https://lnkd.in/d-475DVz   #AdvancedTV #GroupM

Why is understanding #CTV ad measurement critical for advertisers? With Connected TVs rapidly outpacing traditional television, mastering CTV performance metrics is no longer optional – it's game-changing. Advertisers who get ahead of the curve can effectively measure how well their ads resonate with target audiences, drive higher engagement, & meet campaign objectives. Discover the top CTV metrics in our latest blog post by Mike Villalobos: https://hubs.li/Q02HMcYX0 #CTVPerformance #CTVMeasurement #ConnectedTV #CTVBlog

Connected TV is transforming digital advertising, riding an incredible wave of growth. This year alone, ad spending on CTV has surged, gaining nearly 20%, reaching an astonishing $29 billion! Katz Connected TV captures and delivers the growing CTV audience, curating it to deliver your target customer in this expanding new CTV world. #ConnectedTV #CTV #DigitalAudio #DigitalMarketing #KatzDigital

Media buying requests for CTV, audio, and custom executions are skyrocketing. 🚀 From Q1 to Q2 2024, these formats led all media types in growth. 📺 The IAB’s 2024 Video Ad Spend Report highlights a similar trend in CTV, driven by reallocations from linear TV, traditional ads, and social media. 🎧 In audio, growth is fueled by the sell-side highlighting measurement capabilities, innovations, programmatic options, and a growing consumer audience. Get more insights in our Q2 2024 Media Buying Trends report: https://lnkd.in/eXHURBmg #digitaladvertising #adtech #digitalmedia #CTV #audio #mediabuying

🚀 Unlocking the Power of Connected TV for Your Brand! 📺 Head of Product Marketing at Samsung Ads APAC Samantha Cooke speaks to Billy Klein for MarketingMag on the transformative world of Connected TV (CTV) and how it seamlessly merges the broad reach of traditional TV with the precision of digital marketing. As streaming continues to soar in Australia, brands can now engage with previously unreachable audiences. With ad-funded streaming environments now matching linear viewing time, marketers have a golden opportunity to optimize their strategies—allocating just 30% of total TV budgets to #CTV can significantly enhance both reach and efficiency. But let’s not forget: while CTV’s targeting capabilities are impressive, it's crucial to maintain a focus on long-term brand health. To truly succeed, brands should harness CTV’s potential for brand-building while leveraging data-driven insights for targeted engagement. Achieving the right balance between reach and engagement is key to thriving in this evolving advertising landscape. Want to find out more? Read the full article here: https://lnkd.in/d8vr-M62 💡✨ #SamsungAds #ConnectedTV #MarketingStrategy #BrandBuilding

By 2026, Connected TV (CTV) will account for 20% of media time spent by US adults! (eMarketer, 2024) Brands are embracing OTT/CTV for its targeted, data-driven advertising capabilities and unparalleled reach. Don’t get left behind – learn how to connect with your audience where they’re already watching! Tap into the power of OTT/CTV and Amplify your strategy. #Amplified #CTVAdvertising #OTTAdvertising #ConnectedTV #DigitalMarketing #MediaTrends

The entertainment consumption has transformed significantly in the past few years, favoring Connected TV (CTV) over traditional TV sets. And with the IPL fever on a high amongst the audience, CTV advertising can ensure that advertisers capitalize on this trend by reaching engaged viewers during the matches and Maximize on brand outcomes this #IPL season To know more, read- https://bit.ly/3UxXzHp #Xapads #CTVAdvertising #TogetherTowardsTomorrow #Adtech #DigitalAdvertising

🌍 Your potential audience is everywhere — scrolling on mobile, relaxing in front of a smart TV, or catching up on a tablet. OTT isn’t just about “more screens”; it’s about meeting audiences where they are, on devices they’re already glued to. 👀 At TargetVideo, we help publishers bring their content to life on both mobile and CTV. With extensive ad monetization support, our white-label apps are designed to turn reach into revenue. 💶 Serve precisely targeted ads seamlessly and drive consistent revenue from your users’ preferred devices. Grow your reach, 📈 elevate engagement, 🖱️ and monetize ads more effectively 💰 with our white-label OTT solutions for mobile and CTV. Ready to unlock the full potential of your content? Learn more about the CTV solution 👉 https://lnkd.in/derX2s6D Learn more about the mobile OTT solution 👉 https://lnkd.in/dk4mTDBK #TargetVideo #VideoPlatform #VideoPlayer #VideoAdvertising #OTT #CTV #AVOD #AdOps

🇺🇸 US agencies and marketers moved their ad budgets from traditional TV to Connected TV. What's more, the CTV market is growing fast - this year the US CTV market will grow almost 19% 📈 📺 Reach your CTV target audience with our data. Choose from over 180 segments. Contact us and let's talk about our taxonomy: hello@tl1mkt.com #CTV #audiencedata #advertising #datataxonomy

Imagine having the power to deliver a personalized message directly to your target audience, right to their doorstep. Check out the episode excerpt here - https://zurl.co/zqOJ No more relying on word of mouth or hoping for the best—just a strategic, tailored approach to reaching potential customers where it matters most. The beauty of CTV and OTT lies in their ability to reach audiences who have moved away from traditional TV and radio. By tapping into these channels, businesses can ensure their message is heard by the right people at the right time, maximizing their marketing efforts and driving results. #DealerAlchemist #AutomotiveOTT #TargetedMarketing #CTV #OTT #DigitalAdvertising #BusinessGrowth