Jung von Matt’s Post

TZ (Tiffany Zhong) recently said in New York Post , "What I see right now is all social media is just media — it’s not social anymore." This observation perfectly captures the essence of today's digital landscape. In a refreshing twist, there's buzz about a new platform called nospace a nod to the nostalgic MySpace era (shout out my fellow millennials), slated to launch this summer. Tiffany Zhong, the visionary behind Nospace, has dedicated the past decade to mastering the intricacies of social media. She aims to address a crucial gap with her creation: ‼️fostering genuine connections and enabling personal expression. Personally, I'm beyond excited for this launch! It seems many of us feel that mainstream platforms like Instagram, TikTok, and X have morphed into showcases for advertisements and curated lives rather than spaces for REAL interaction. BeReal attempted to bring authenticity back to our feeds but didn't quite hit the mark. I'm eager to see how Nospace will turn the tide. Are you as intrigued as I am about this upcoming social media platform?? #socialmedia #millenials #myspace #nospace #socialmediamarketing #personalbrand #socialads #real #marketing #discussion

Most brands completely MISS THE MARK when it comes to advertising to older generations, I recently told Tony Case. My father is 85 and rides his bike every day. My mother-in-law is 82 and plays a mean game of tennis. They’re some of the most enthusiastic, high-energy and intelligent people I know. They’ve also consumed more ads, more brand promises and more clever jingles than anyone… which means as an audience, they require MORE to be inspired by a brand. Not less. But most advertising to the 55+ crowd remains filled with health risk fear mongering and financial insecurity scare tactics. There’s little differentiation in the creative approach or recognition that this audience is not monolithic. (Which is why we focus much more on psychographics than demographics at Questus) This leaves a HUGE opportunity for brands to flip the script — capturing hearts, minds and market share by not ignoring the 55+ audience, but RESPECTING them. EXCITING them. And VALUING their influence. Thanks again to Tony for sharing my thoughts in ROAR Forward, which I’ve linked in the comments.

Does your brand struggle to relate to a younger audience? Many of us Ouma peeps are age-old Millennials ✌️ but our Gen Z teamies are spilling the tea on how to engage with young folk. 👉 Keep your content short, sweet, and easy to read. TL;DR is a thing (too long; didn't read). Keep it snappy and to the point! 👉 Keep your content authentic and in-line with the latest trends 🔥 👉 Slide into their DMs and respond to comments. Make it a convo, not a monologue, and don't even think about calling them (they won't answer the phone). PeriodT. #GenZ #marketing #millenialmarketing #genzmarketing #marketingtrends #marketingtips

👀 Search isn’t just search anymore. Social platforms are taking over, reshaping where and how we find info. The shift is huge: nearly half of Gen Z and a huge portion of Millennials now turn to TikTok and other platforms over Google. Catch the scoop below in the first of a two-part series, looking at evolving user behaviours with insights into social search and content strategies 👇 https://lnkd.in/gwJPBhh6

📢 Unlock the Power of Pinterest for Brands in 2024! 📢 Pinterest has become a game-changer for brands, especially when connecting with creative, shopping-savvy audiences like Millennials and Gen Z 🛍️. Check out the key insights from Pinterest Presents 2024 to discover how your brand can make an impact and stand out in this dynamic space! Read our full blog here: https://lnkd.in/eyXnkpR5 #Farrows #PinterestPresents2024 #Marketing #MarketingInsight

Oh hey, Tumblr 👋 I freaking love Gen Z. I also love being a marketer with roots way down in trying to unpack culture, influence, and how to be relevant to the generations that are shaping society (and yes, the full chaos) 🤪 Archrival & Tumblr - thank you for including me in this exciting new report! Out now at the link below!

Pay transparency and an influx of personal finance content on social media are two of the biggest factors driving the evolution of conversations about money. It was great to chat with Ashton Jackson about CNBC's new show "Millennial Money," a series that dives into how much millennials earn, what they spend their money on, and how they invest it. Promotional content like this has always been a key part of my social & digital strategy. The full interview builds brand awareness on YouTube, and the digestible 30-second clips created for Instagram and TikTok engage the show's target demographic. #socialmedia #socialmediamarketing #marketing

If you work in marketing right now, you’re feeling it: complete chaos when it comes to breaking through Gen Z’s feed. While we’re no strangers to wholesome chaos, we still had questions about what this means for brands on Tumblr, so we partnered with youth culture agency Archrival for insight. In our latest collab, The State of Community, we surveyed and spoke with dozens of Gen Zs, Millennials, and over 100 brand marketers to understand how social media lost the plot with authentic, organic communities. (Spoiler for marketers—we may have done this to ourselves. Read the full report here: https://lnkd.in/gb5MFwu3)

I get many questions from people about what's happening w/ tumblr. Well... a lot... As our GenZ audience has grown we've spent a lot of time thinking about the future of tumblr and a shift (or return back?) to Community building vs. the Broadcast model that dominates the mega-platforms. As our consumer product evolves, so to does our approach in working with brands - something that both our users, and our marketing friends tell us is necessary. Brands can't stand out, and GenZ can't stand brands. So what to do about it? Well.. we partnered w/ the good folks at Archrival to look for some answers. Check out the report and see what we found. https://lnkd.in/eMCUrjkM