Lava Kafle’s Post

Want to try something new in your email #marketing campaigns for Black Friday Cyber Monday? Get inspired by checking out these 14 strategies!

Your subscribers' inboxes are about to be flooded with holiday marketing emails… so how will yours stand out? 👀 Here’s a look at how some top brands are doing it: 🥞 Kodiak Cakes: They create urgency without being pushy. A quick reminder about limited-time offers, plus some fun recipes to try with their products. 😎 Blenders Eyewear: Blenders had their customers covered with a shopping checklist—save items, mark the calendar, and sign up for texts. A simple way to build excitement and keep them in the loop. 💅 Revel Nail: They kept it personal with a Thanksgiving note, thanking customers and inviting them to a post-holiday event. It's thoughtful and helps keep that connection going. 🌱 Territorial Seed Company: Their BOGO gift card offer was a win—buy $50, get $10. With both physical and digital options, they made gift-giving easy. Want to see these strategies in action? Swipe through the carousel and find more examples in the comments. Let us know which one you're loving most!👇

Mansur Gavriel has been on my shopping list for 10 years. Here’s how they converted me with a single email: When I first moved to New York, Mansur Gavriel’s bucket bag was the it-purse of the city. I fell in love with their designs immediately: - Stylish - Minimalistic - Made with the highest quality leather As a recent grad trying to make it in Manhattan, I didn’t have the funds for this brand. I have been eyeing their products for 10 years. (Happy to report that recently I bought their black tote that I’m in love with.) I was back and forth between different brands. Until in December I got this email from Mansur Gavriel: “Complete your purchase by the end of the week and get a $100 gift card for your next order” = A decade of thinking about the bag, 3 mins to pull the trigger. It wasn’t the discount (I paid full price). It was the promise of value = $100 gift card. Well-played, Mansur Gavriel. A beautiful product. A promise of real value. No extra discount. Now, will I use that gift card? In all honesty, I probably won’t. My next big purchase is Gucci shoes lol 💁♀️ But in any scenario, this is a win for everyone: I love my bag. Mansur Gavriel acquired a new customer. If I return to use my gift card, they increase my LTV with the same CAC. Gift cards, store credit, and cashback - are all tools to drive retention. Shoppers love them. We see it daily at Subscribfy. So, for brands afraid of discounts, store credit is one of the perks you can include in your membership programs. PS: We’ve just built a free D2C retention playbook. Let me know if you’d like to receive it

Are You Ready to Revolutionize Gift Cards? 🚀 I'm thrilled to lead the charge toward a transformative change in the gift card industry at GiftCardsYouCanTrust.com. Our focus? Transparency and putting consumers first. In this in-depth look at Ulta Beauty gift cards, you'll see what real accountability looks like in today's market and how the little things make a big difference to consumers. 🤝 QUESTION! What brands would you like to see us review next? Your suggestions are crucial as we build a community dedicated to trustworthy and transparent gift card practices. 🔗 Join our movement to elevate the standards of every gift card. Together, we can ensure that trust and consumer rights are at the forefront of the industry. #GiftCardReform #ConsumerTrust #Transparency

Forget discounts that devalue your brand! Focus on adding value with an "enhanced upsell offer." Here’s how to crush it; 1. Build an Offer that Adds Value: Create a bundle that increases AOV, LTV, and cuts CAC. 2. Deploy Everywhere: Push these offers via emails, your site, and FB Ads. 3. Retarget Audiences: Hit those who show interest but don’t buy. 4. Start Small, Scale Up: Begin with a small audience and expand. 5. Track and Adjust: Monitor performance and tweak the offer. Example: A $60 necklace with a $30 earring upsell and $14 cleaner, a total of $104. Throw in a $50 gift card and free shipping, bumping the total to $129 but originally priced at $184. Start by emailing existing customers. If it works, integrate it into your upsells and website. Finally, use FB Ads to target those who added products to their cart in the last 3 days. Make the offer so good they feel they’re missing out if they don’t take it!

👻 "Holiday creep" is REAL! I mean, who needs Halloween costumes when you can already find Christmas decorations on the shelves? But seriously, retailers, it's time to start thinking about the 2024 holiday season and how you can make it a profitable one. In our latest blog post, we're sharing "The Ultimate Guide to Preparing for the 2024 Holiday Season" and why gift card promotions should be top of mind. Get ahead of the game and make this holiday season one to remember! Read the full post below. #HolidaySeason #GiftCardPromotions #RetailTips

❄️ Christmas is coming.... and so too is that familiar mix of excitement and dread as the scramble for perfect presents begins. I was pleased to see that I am not alone when reading the outcomes of this year's Holiday Shopping Survey. It turns out that 60% of us have no idea where to start with gift shopping and 2 in 3 feel overwhelmed by too many choices. Perhaps we shouldn't be surprised that last minute gift cards remain a popular choice! 🤷♀️ What can retailers do this holiday season to win over stressed out and budget conscious shoppers? 💡 3 key take-aways: 💰 Shoppers are cautiously optimistic with the average budget rising to $613 this year (a 4% y-o-y increase) but intelligent promotions will matter for deal-hunting consumers with 1 in 3 shopping as and when they are offered discounts and promotions. 🔎 Growing instances of buyers’ block will lead to more abandoned carts. The question is, how can retailers stop it? The answer lies in inspiring and guiding consumers. 93% of consumers agree that AI could help them find better gifts, and 88% even trust its recommendations. 🎁 Despite their popularity, gift cards have downsides. With 1 in 3 disappointed to receive a gift card last year, personalisation features could help to make those gift cards a little less disappointing when all else fails.  Read more here: accntu.re/3YrIZSG Jill (Puleri) Standish Oliver Wright Jagdish Upadhyaya Emma Blackburn Samantha Sanders Tara Burns #Accenture #Retail #HolidayShopping #CustomerExperience

❤️❤️❤️For most #ecom brands it's the last weekend to push Valentine's sales. Not hitting your sales targets? Here's a few ideas: ❤️Gift with purchase -> free gift this weekend only with a purchase of (x $$ or from x collection) ❤️Product bundle -> get product y at %%discount when you buy product X ❤️Free shipping on all orders this weekend only ❤️Points multiplier on x collections this weekend only ❤️Gift cards sale -> let them pick their gift, buy them a $100 gift card for only $80 (or whatever works for you, get creative) It's not too late. Over the next 7 days you'll have the opportunity to catch the last minute gift givers. These people are going to rush to buy so don't overcomplicate it: pick an offer, blast it on every channel, and make it super easy for them to buy. Follow Sandra Stepan for more practical and stupid-simple to execute tips that will make your #brand lots and lots of mullah. #ecommerce #ecommercetips #valentinesday #valentinescampaigns #emailmarketing #emailmarketingtips

🚀 4 Proven Google Ads Offer Strategies to Skyrocket Your Campaign Performance! Whether it’s Black Friday or another sales event, making the right offer can be the difference between a killer ROAS or a margin meltdown. Here are 4 tried-and-true offers to help you win big without sacrificing profits: 1. Free Gift with Purchase Boosts AOV by encouraging customers to hit spending thresholds A great way to introduce new products 👉 Pro Tip: Make sure the gift is something customers truly value. It’s the difference between a “maybe” and “add to cart!” 2. Gift Card Promos Encourages repeat purchases and loyalty Creates opportunities for future sales 👉 Pro Tip: Offer a $20 gift card for every $150 spent to increase AOV and guarantee future purchases. 3. BOGO (Buy One, Get One Free) Appeals to both new and existing customers A perfect tool for clearing out seasonal or excess inventory 👉 Pro Tip: Use BOGO offers with a “limited time only” promotion to create urgency and move slow stock. 4. Percent Off Discounts Very simple for customers to understand Drives conversions, particularly from new customers 👉 Pro Tip: Tiered discounts are your best friend! Try something like 12% off $60, 18% off $120, and so on to drive AOV while protecting margins.

I don't know about you but that #NordstromAnniversarySale is where I find a host of great holiday deals! I get points on my purchases and a discount on my spend. Do you think other consumers are buying for hoilday? How will that ramp their spend? Many consumers plan to supplement their presents this holiday season with gift cards, while others will use gift cards to actually purchase their holiday gifts. Learn more in the Q3 2024 Gift Card Gauge from Fiserv.