Lisa Kalner Williams’ Post

Now this explains so much! We still cannot add negative keywords to SB PAT, but probably the SB team ate the pizza fast and did not find out about the changes they did and about #cosmo. Makes sense why some metrics are only for a specific ad type. The different teams never shared the pizza together. It took years for the Sponsored Display team to talk to the team who created portfolios and allow us to add those campaigns type to portfolios as well. And the team from SB videos, I think that is like one person only maybe. We still cannot pull search terms from the dashboard for quick glance, and need to download the report. Oh yeah, and thanks for finally adding CVR to the business reports, but nobody ever thought of adding that to the ad console where we actually use it for optimising. #amazon #amazonppc #amazonadvertising #amazonseller

A $20M ARR agency does this. And you aren’t yet because..? It’s PickFu. Large agencies like My Amazon Guy understand the value of “testing before investing” when it comes to strategy for their clients. PickFu is the industry standard. Try going to McDonalds and asking for some Pepsi. I’m just saying. → PickFu is EASIER. → PickFu is FASTER. → PickFu is SCALABLE. What’s stopping you from PickFu-being today? ABT - Always Be Testing #AmazonCTR

The 50 Billon Dollar question with Rufus is how will Amazon keep/increase their ad revenue with the introduction of generative search. So far it looks like Amazon's approach is to answer a query via directing them to a search result. Even if Rufus' answer is a particular product/Brand suggestion (see: Kleenex images in the comments). If the consumer has already made it to position 6, they've bypassed the top-of-fold ads (read: highest CPCs), and now Amazon gets to have another go at getting the consumer to click a top-of-fold ad (Amazon does love a flywheel). Since competitor conquesting is rampant, even brand searches/recommendations aren't safe from prying ads. God forbid they click the 7th position PDP which is organic!

Amazon recently released our case study, which was nominated as a finalist for the 2023 Challenger Award for the Asia–Pacific (APAC) region. In this case study, we delve into how Totalyty leveraged Adbrew’s campaign management capabilities and marketing stream data to optimize ad spend, improve campaign efficiency, and increase sales for the healthy snack brand Bounce Foods. “Totalyty and Adbrew generated more sales in three months than we had achieved on our own in the previous 12 months combined. I highly recommend reaching out to them if your plan is to have Amazon be part of your sales strategy for the online channel,” says Stephen Hamilton, CEO of Bounce. 👉 Check out the full case study - https://lnkd.in/gYNmGzeR #AmazonAds #Amazon #AmazonAdsPartnerAwards

Have you caught the Prime Day bug? 🛍 As we immerse ourselves in the excitement of online shopping, it’s fascinating to see how marketers harness our shopping behaviours to refine their advertising strategies. By analysing data from our purchasing patterns, they can tailor campaigns that resonate with consumers, maximising engagement and driving conversions. What innovative approaches are you seeing in the marketing world this Prime Day? Let’s discuss how data-driven strategies are shaping the future of advertising! ✨ #PrimeDay #MarketingStrategy #DataDriven #Advertising

Prime Day – a "crucial shopping event" or waste of adspend? Amazon's October Prime Day is back, but are consumers prepared to spend? Running on 8-9th October this year, the sales event sees dramatic price drops on thousands of smaller products and big ticket items. As the cost of living crisis continues to affect consumer spending in the UK and with downbeat predictions for the government’s Autumn budget on 30th October, PMW spoke to 10 senior marketers to learn how to use Prime Day to get ahead of competitors during peak shopping season. View the full piece via the link in the comments. With insights from: Jason Warner SBS Graham Tricker LiveRamp Nick Morgan Vudoo Maor Sadra INCRMNTAL Aleksandra Drozda RTB House Richard Davis 51toCarbonZero Jeff Hyde BlueConic Nick Reid DoubleVerify Philip Acton Adform James Hill EXTE Claude S. Equativ #primeday #amazon #dealsandoffers #performancemarketing #advertising

We shared some thoughts on how Amazon Prime Day can become a force for good with Performance Marketing World. Here's a quick extract: "With so much creative and advertising happening Prime Day is the perfect time for brands to promote their more sustainable product lines, especially with customers more likely to try new products during special promotions. Going even further, brands can make a statement by working on their Amazon Prime Day campaigns only with agencies and adtech partners genuinely committed to net-zero, those working with net-zero solutions that can accurately measure and help reduce their carbon emissions."

"Popcorn Panic: How Amazon Helped Me Make the Right Choice" I heard from a YouTube Uncle that popcorn could mess up my six-pack, but I wasn’t ready to give up my favorite snack. So, I decided to buy an air popcorn machine and headed to Amazon. That’s where the confusion hit—so many options, from super cheap to pricey, and others in between. Even the cheaper ones had good reviews, but I wasn’t sure if they’d last. In the end, I chose one that was a bit above medium price because Amazon recommended it. When it arrived, I was happy—it’s a solid machine, works great, and I realized how much that recommendation helped me decide. This made me think: Why don’t more online stores and e-commerce sites do this? Many still don’t highlight best-sellers, top-rated products, or how many units have been sold. They’re not using social media like Instagram to inform customers about these details or to confidently recommend products. People trust what others have bought and liked, so showcasing ratings, reviews, and recommendations makes decisions easier. When a brand stands behind a product and shares this social proof, customers are more likely to trust it and buy. Bottom line: If you want to sell something, recommend it yourself. Customers trust the brand. And if you back it up with reviews and ratings, it’s even better. This is a smart strategy that more businesses should learn from. #SmartShopping #TrustTheBrand #CustomerFirst #AirPopcorn #AmazonChoice #SocialProof #BestSellers #MarketingTips #BoostSales

Battle of the Healthy Sodas! OLIPOP PBC vs poppi 3 minute Amazon audit Both brands sell themselves as 'gut healthy' and are relatively new to the market compared to legacy competitors like The Coca-Cola Company When you're in such a competitive category in #CPG like soda, it all comes down to your content and how you draw new customers in When you view Amazon as the biggest new customer acquisition platform, you can use that A-plus content to drive customers away from the leading brand names Have you tried either of these brands? Need to restock on my OLIPOP PBC holiday flavors! #amazonadvertising

This is the best kind of deal to close. (And this ONE THING makes it even better.) Want free pizza? ↳ We all do. Here's the deal: Do you know anyone selling on Amazon? Send them my way. ↳ In return, I will send you pizza. Cheese? Pepperoni? Green Peppers? H̶a̶m̶ ̶&̶ ̶P̶i̶n̶e̶a̶p̶p̶l̶e̶?̶ (not doing that one) You got it. Use this post to tag someone you know who could use that little extra boost on Amazon. My team here can drive major results. What do you say? 🍕