Kasper Refskou Jensen’s Post

In case you missed my post over the weekend, Black Friday is now less than 250 days away! With each passing year in the ecommerce world, there's one trend I've witnessed: The brands that truly make a splash don't just start preparing; they start early. Each day is an opportunity to hone your strategy, craft compelling campaigns, and ensure your brand is ready to dazzle when Black Friday arrives. Have you started the countdown?

With Black Friday well and truly upon us, it’s the perfect time to reflect on the pros and cons of this retail phenomenon. Whether you’re all in or still weighing your options, now’s the moment to assess your strategy and plan for the year ahead. We've put together a post that outlines the benefits, drawbacks, and some key strategies for navigating Black Friday. I'd love to hear your thoughts. What's been your experience with Black Friday so far? #blackfriday #marketingstrategy #tradepromotion

Black Friday is everywhere today, with endless promotions and the push to spend. While it can be a great opportunity to grab what we truly need, it’s also a chance to pause and consider our choices. From a marketing perspective, this is one of the busiest times of the year. The noise is loud, but standing out doesn’t have to mean encouraging unnecessary consumption. It’s about being mindful—offering value, not just discounts, and creating campaigns that connect authentically. As consumers, we can be just as conscious: 🖤 Do we really need it? 🖤 Can we support local businesses instead of defaulting to big-box retailers? 🖤 Is this a purchase we’ll value long after the sale? Black Friday doesn’t have to mean mindless spending. It’s a chance to make intentional choices—for our wallets, our communities, and the planet. #BlackFriday #Buylocal #Mindfulmarketing #Consciousconsumer

I read a post from Adison Clark couple of days ago that had me thinking. 👏🏼 As Black Friday approaches , branda get caught up in the crazy frenzy of price battle but it’s instead a great time to focus on what truly sets your brand apart. It’s easy to get swept up in discounts, but value runs deeper than a price tag. So, use this moment to remind your customers why they choose you—and why they keep coming back. 💼 You’re more than a quick deal; you’re about quality, care, and dedication. Every product, every interaction, reflects your commitment to excellence and integrity. That’s what makes YOU unique. When Black Friday arrives, make sure your customers see they’re investing in something real and lasting. 🤝🏼 A brand built on true value is a brand they’ll remember. 🤏 #BrandValue #BlackFriday #CustomerCare #Ecommerce

Over the last two weeks I have explored how Black Friday has transformed and shared insights to help businesses adapt: 🔑 Changing consumer behaviours mean loyalty and trust matter more than ever. 🌍 Sustainability is no longer optional, it’s what customers expect. 🛡️ Online scams are on the rise, making digital security essential. 📈 The most successful businesses are using Black Friday as part of a long-term growth strategy, not just a single sales event. What’s been your biggest takeaway from this year’s Black Friday? #BlackFriday #StrategicGrowth #Sustainability #BusinessLeadership

**Maximizing Early Black Friday Savings: Insights and Strategies** With Black Friday approaching, retailers are rolling out early deals that present both opportunities and challenges for savvy shoppers. The challenge lies in navigating the vast array of discounts to find genuine savings, as noted with Target offering up to 50% off on technology and toys, and Best Buy slashing prices on sought-after electronics like Apple devices. The fact is, planning ahead and understanding price matching policies are crucial strategies in capitalizing on these early deals. By engaging reward programs and comparing discounts on platforms like Walmart and Kohl’s, consumers can optimize their purchasing power. Professionals in retail and consumer analytics can draw insights from these trends to forecast purchasing behaviors and adjust marketing strategies. How do you approach early Black Friday deals in your sector, and what strategies have you found most effective in ensuring value? Share your thoughts and experiences.

Why are brands being so stingy this Black Friday? Black Friday is fast approaching, and instead of the usual hype over 70–90% discounts popular in the early 2000’s, the buzz this year seems to be... disappointment. Social media is flooded with people calling out brands for low discount rates — 20%, 15%, or even Dyson’s 8%! In an era when customers expect significant deals during this season, it feels like brands are holding back. Is it inflation? Shrinking profit margins? A shift in consumer spending habits? Or maybe brands are betting on their loyal customers to shop regardless of the discounts. What do you think? Why are brands pulling back on Black Friday deals this year? 🤔 Tiktok creds: @carlyrivlin

"Behind The Curtain: Black Friday Secrets From a Former Retail Insider 🎭" Let me take you backstage of retail's biggest show. After 15+ years in the industry, it's time to share how the Black Friday magic trick really works... First secret (possibly most obvious): The Price Illusion 🪄 What customers see: "MASSIVE BLACK FRIDAY DEALS! UP TO 70% OFF!" What's happening in retail war rooms: 1. Late October: "Okay team, bump the baseline prices up 8% - we need room for 'discounts'" 2. November: "Perfect, now we can show bigger percentage drops!" 3. Black Friday: "INCREDIBLE SAVINGS!" (on artificially inflated prices) The hard data spills the tea: - Only 32% of products actually hit their lowest price during Black Friday - Most "huge discounts" are under 5% off regular prices - Products are averaging 8% HIGHER than their 90-day low Pro tip from an ex-insider: Screenshots. Are. Your. Friends. Take them at least 35 days before Black Friday. That's when the "price optimization" begins. Tomorrow: I'll reveal how we manufactured FOMO (those countdown timers? Oh boy... 👀) #RetailSecrets #BlackFriday #BehindTheScenes #Marketing P.S. Fellow retail veterans - what's the most creative "discount engineering" you've seen? Share your stories! (Keep it anonymous, we all know how NDAs work 😉)

⬛ Black Friday Reflections: Striking a Balance ⬛ Black Friday often faces criticism for promoting over-consumption...and yes, if we didn’t need something before Black Friday, chances are we don’t really need it now. But let's look at Black Friday from another perspective: For many businesses, Black Friday isn’t just about flashy deals—it’s a chance to clear redundant stock. Even with Made-in-France, Made in the UK, or Made in Europe manufacturing models, sales forecasting isn’t always perfect. Sometimes, products simply don’t hit the mark, leaving warehouses full of inventory that deserves a second chance. 🎁 So, if you decide to treat yourself this Black Friday, go for it—especially if you’re supporting local businesses and sustainable brands. ;) 🌍 And for companies who feel they missed out on Black Friday sales or are struggling with their communication strategies, let’s connect! #BlackFriday #MarketingStrategy #Sustainability #MadeInFrance #MadeInUK #DigitalMarketing #MocDigital