Kate Grooms, CWWS’ Post

SHRINKflation seems to be everywhere these days. Portion sizes are getting smaller while prices are higher. Consumers are feeling the pinch—paying more but getting less in return. At Domino’s, we know that customers are hungry for MORE. So, while others are giving you SHRINKflation, we’re giving you MOREflation: for a limited time, when online customers mix and match any two or more medium two-topping pizzas for $6.99 each, they can upgrade one of their medium pizzas to a LARGE for FREE. You eat the pizza, and we’ll eat the cost! MOREflation is yet another way we are delivering on our Hungry for MORE strategy, showcasing our dedication to providing Renowned Value for customers. Thanks to Domino’s amazing franchisees who are hungry to give their customers MOREflation while so many others are doing the opposite. To get the word out, we thought it was fitting to have it come from a Domino’s franchisee! Pat Farmer stars in our latest TV ad to share the big news! Get MOREflation, not shrinkflation – only at Domino’s. #MOREflation 

How Domino’s Turned Delivery Delays into a $1 Billion Success Story Did you know that Domino’s once faced significant backlash for late deliveries? Instead of ignoring the issue, they turned it into an opportunity. In 2009, Domino’s launched their iconic “30 minutes or free” guarantee, a bold promise that pizzas would arrive on time or cost nothing. While this seemed risky, it wasn’t just a marketing stunt it was backed by operational brilliance. • They streamlined kitchen workflows. • Optimized delivery routes using tech. • Introduced smaller, localized outlets to reduce travel time. The result? Domino’s didn’t just fix its reputation—it soared to become a global pizza powerhouse, growing sales by over $1 billion within a decade. This is a testament to how turning a problem into a promise can transform a brand’s identity. Sometimes, a challenge isn’t a setback—it’s the spark for innovation. #BusinessGrowth #Dominos #OperationalExcellence #BrandStrategy

Domino's Pizza's jetpack delivery aims to speed up deliveries, especially in congested areas. It also adds a thrilling touch for customers. This innovative approach could set Domino's apart from its competitors. Currently, each jetpack can only carry up to two pizzas, limiting its scalability. Safety and reliability in various weather conditions remain concerns. Additionally, the $483,000 cost per suit and regulatory hurdles could delay widespread adoption. While jetpack delivery is an exciting leap forward, significant improvements are needed. Its potential is clear, but practical issues must be addressed before it can become a mainstream solution. We’ll be ready to move the jet suits with our White Glove Delivery service as soon as they’re ready. Meanwhile, our trusty delivery trucks will likely remain the go-to for carrying heavy goods for years to come. But hey, if jetpacks become the norm, at least we’ll have the best of both worlds—flying suits and grounded reliability! What do you think about this innovative delivery method?

A story about learning the hard way how not to do #FoodDelivery.  The phone buzzed with another alert. “One-star review,” I muttered, scrolling through the latest complaints: soggy noodles, soup spilled everywhere, smashed sushi rolls. All because we’d skimped on the packaging. Thought it’d save a few bucks, but it was like watching the ship sink in slow motion. Customers wanted delivery, so we threw it together as fast as we could, thought it’d be simple. Just pack it up, send it out. But every order that left here was a ticking time bomb. Didn’t take long for regulars to start saying, “I’ll eat in, thanks.” Delivery was killing the reputation I’d spent years building. Then one day, I'm scrolling through social media and see a post about our top competitor. They’ve gone all out, delivery boxes looking like they’d been pulled from some high-end boutique. Leak-proof, sturdy, little compartments for every dish. And the reviews? Five stars across the board. People loved it. Called it the “ultimate delivery experience.” That hit me right in the gut. So there it was: cut our losses and ditch delivery, or do it right. Fix the packaging, maybe even improve the prep. But both took cash and time, and I’d already bled enough on this experiment. My head was pounding, I felt that heat in my chest. But if we didn’t fix it, we’d lose customers—inside and out. So I bit the bullet. I found better packaging suppliers, spent the money, and watched as each new delivery got packed like a piece of art. Turns out, sometimes you really do have to think *inside* the box. #Delivery #RestaurantBusiness #FastFoodBusiness #HospitalityBusiness

#ObsessivelyEnthusiasticInvestor #UnreasonablyEnthusiasticInvestor #IrrationallyEnthusiasticInvestor at REFASHIOND Ventures: The Industrial Transformation Fund. We look for the people we believe are doing the best work in Industrial Transformation & Supply Chain Technology; Attempting the impossible. Then we go all-in on them. With obsessive and unreasonable enthusiasm. Join us. #IndustrialTransformation #SupplyChain #Innovation #Technology #Startups #VentureCapital #DemandTheImpossible #UnreasonableEnthusiasm #ObsessiveEnthusiasm #IrrationalEnthusiasm

This was in 2009 when Domino's was in a tough spot. People said their pizza tasted like cardboard. Their stock price was falling fast. The brand was close to being a joke. Then Domino's did something crazy. They admitted they messed up. They showed everyone the bad reviews they got (on Tv). And at the same time, they changed their pizza completely. New crust, new sauce, new cheese – everything. What happened then? Domino's went from being a joke to a big success. 🍕 Their stock price increased from 8$ to 50$ in just a few years and their 🍕 Same-store sales jumped nearly 10%. 🍕 More people bought their pizza. 🍕 The internet was filled with good reviews about the "new" Domino's. Domino's didn't just change their pizza. They changed how people thought about them. They showed they were willing to listen and get better. It was a risky thing to do, but it worked. This is what is all about: not being afraid to say you're wrong, making big changes, and doing what your customers really want. #BusinessGrowth #ThinkingBig #digitalmarketing #Successstories

Okay I thought this was really smart—except I wouldn’t name the business 911 Pizza—until I read: “There are discounts for regular customers as well, including 20% off for people who order at 9:11 a.m. or 9:11 p.m., and 30% off for those who visit on Sept. 11 (9/11) or Nov. 9 (11/9). “Customers who order nine pizzas are given two free, bringing their total to 11…” Seriously, just keep it simple. $9.11 is enough. #marketing #SalesPromotions

Have you seen the new Domino's Pizza commercial? You know, the one where they launched their new "You Tip, We Tip" promotion? In short, it rewards customers with a $3 discount on future online delivery orders for every $3 or more they tip the delivery driver. You know how I feel about tipping fatigue. We've gone down that rabbit hole. But this got me thinking…could this be their way of addressing our frustration with constant tipping requests while incentivizing us to keep tipping? 🤔 It’s a clever strategy. And honestly, it’s nice to see a company acknowledging the tipping dilemma while offering a little something back to the customers. What do you think? Is Domino’s onto something with this promotion, or is it just another way to keep us tipping? Share your thoughts in the comments below! Now, if you'll excuse me, I'm off to order a pizza... Read more here: https://lnkd.in/gBBuPvCF

A FIGHT WORTH JOINING It's the PRINCIPLE of this affront to sound business practice. Are you sick and tired of bad service and literal theft at Grubhub? (refusal to provide a refund) Below see content of a recent email I received from Grubhub. Grubhub refused to honor the $20 credit noted below, on the email THEY sent me. I then ordered the Bogo Chipotle they listed in spite of their refusal to honor the credit. The order did not reflect Bogo when placed. I immediately called Customer Service and was told I could not cancel or get a refund. I am considering a class action. If you have any Grubhub horror tales, please send them to me. Below: Email from Grubhub to me. Top picks from Grubhub 20% OFF Get 20% off an order of $20+ (up to $7) Expires on Monday $7 OFF Get $7 off the Big Smasher burger on an order of $30+ Expires on Monday Your $20 offer is waiting Yay! Free Grub from Grubhub means you're now eligible for a discounted meal. Gold Days: BOGO Burrito at Chipotle2 Yahoo/Inbox