Katerina Yennari’s Post

In recent years, with the explosion of social media, AI, and sensational marketing tricks, a critical question has become even more pertinent: Could an excellent communication strategy effectively disguise a lack of substance, a faulty product, or even create a false perception of value and trustworthiness? Read our latest #blogpost by Katerina Yennari #purposecommunications #contentstrategy

As the use of AI continues to rise and the spread of misinformation persists, the ability to project genuine, trustworthy messaging will be a key differentiator for brands and organizations. Authentic PR is not merely a strategy - it is the foundation upon which long-lasting relationships with clients and the public can be built. https://bit.ly/3xFwSHV

Preserving Authenticity In #PR: Bridging Human Touch And #AI #Innovation #socialmedia #artificialintelligence #generativeai #digitaltransformation #RAISESummit #HM24 #DubTechSummit https://lnkd.in/efvGjTWK

Press release writers: time to (a) cut down the hyperbole, (b) break out your copy of Roget's, (c) reduce reliance on #genAI, per data from ADWEEK. It seems like we may just miss out on a record year for company leaders being "thrilled," at their "cutting edge" but we could have a banner year for "groundbreaking." It's interesting that 2023 saw a massive spike in corporate cliche use, when that was also the year that gen AI really hit the mainstream. If #communications and #publicrelations pros started outsource press release writing to ChatGPT en masse last year, could that explain things? Also if 2024 is looking slightly down on 2023 but still way up on previous years, does that mean that, while people are still using AI for the first draft, they are starting to take a more critical look at the output? One thing this data does show - there's still no replacement for really strong, human, writers.

Artificial intelligence was nearly tied with corporate responsibility as the top #PR trend that respondents expect to see grow over the next three years. The top uses of AI are all content-centric, such as creating media pitches and copy. Generative AI is also used to take a single piece of content and create different iterations for various audiences. As Michele Ewing, APR, Fellow PRSA, wrote in the September 2023 issue of Strategies & Tactics, introducing artificial intelligence to public relations could bring many advantages. However, AI also raises ethical dilemmas such as factual errors, misinformation, biases, social consequences, and problems with transparency, privacy and data security. ~ David Olson via Public Relations Society of America (PRSA)

Coming out of a Chief Communications Officers Roundtable on Emerging Trends and Tactics at the Mid-Atlantic MarCom Summit last month, PRNEWS lists best practices for #AI, #SocialMedia and #DigitalPR. Learn more below!

One of the more powerful and intellectually enriching uses of AI is to converse with a bot which simulates an expert. This is even more powerful if you can feed the AI useful content, like an article or a video. When I do this, I am able to engage far more deeply in the topic at hand than I could as a mere passive consumer. Here's a fun example, based on a video with Lulu Cheng Meservey about her time at Anduril Industries https://lnkd.in/ewmahaZE

Since our last State of the Press Release Report, we've seen a shift in how pros are leveraging tech like AI. 🤖  Curious to see how your peers are using AI in press release creation? Our new report dives into the latest press release trends across the industry: https://prn.to/2024-sotpr 💬 Let's chat: What are some of the biggest changes you've seen in PR in recent years? #PR #comms #pressrelease #AI #contentmarketing

For PR pros considering how they can harness AI to improve the way they measure results, this has some very solid ideas.

AI in Public Relations: How It Will Help, Not Replace Jobs, and Trends to Watch in 2025 Public relations (PR) is a field that thrives on human creativity, communication, and relationship-building. As AI technologies continue to evolve, many wonder whether these innovations will replace PR jobs. However, AI is more likely to assist PR professionals rather than replace them. In fact, the integration of AI into PR can make the industry more efficient and help professionals focus on high-level tasks while automating the repetitive ones. Looking ahead to 2025, here’s a breakdown of how AI will transform the PR industry and the key trends we’ll see. https://lnkd.in/eKRtK7D4