Kateryna Didkovska’s Post

The Benelux is a complex region when it comes to PR and communication. You have to navigate through different languages and adjust your messaging to cater with cultural differences. Backstage Communication’s PR specialists have developed a practical guide to help build your success story. Every week we release one chapter. This week we explain how you make sure to reach your target group in a fragmented media landscape in the Benelux. Order this whitepaper now: https://lnkd.in/dBVx64Zt

🚀 Exciting PR Announcement! 🚀 We are proud to introduce the "Focus Report 2024: PR in Central Europe" driven by Magyar PR Szövetség! This comprehensive publication covering 4 countries offers a spotlight on the key trends shaping the Public Relations and communications landscape across Central and Eastern Europe. The report provides deep insights into market dynamics, evolving media landscapes, and the changing role of PR in the region. Whether you are a communications professional or a business leader, this report is essential for understanding the future of PR in the CEE markets. Our managing director, Eszter Soós contributed to the topic of new methods of PR measurement in the "Measuring Efficiency" section. Discover the full report here: focusreport.mprsz.hu #PRTrends #CEE #PublicRelations #Communications #PRStrategy #FocusReport #CEEProject

Planning to grow your company brand in the #Nordic countries? Download our free #PR guidebook!

✨ Free on-demand webinar: Creating Stories That the Media Wants to Share (30 min) Summer is the perfect time to learn and grow. 🌱 Improve your PR and marketing skills by listening to PR experts Sofia Thorngren and Adam Karseland as they share a real-life example of how they created, packaged, and pitched a story that got our CEO featured on a major morning TV show. 📽️ Learn how to: ✔ Identify compelling stories within your organization. ✔ Craft them effectively. ✔ Pitch them to major media outlets and enhance brand visibility. Sharing is caring 🙌 👉 Watch it here: https://hubs.ly/Q02FNnzJ0 #PR #Mynewsdesk #Marketing #Communications

I shared my experience with Maddyness UK on building an international PR strategy. Recently, we collaborated with media outlets from the USA, UK, Croatia, Hungary, Romania, Poland, Czech Republic, Austria, Germany, France, Ukraine and Spain. 💫The following three components are the basis for the fastest (organic) possible entry into the new information space, which we have been using in our PR agency for 10 years. In short, the formula is as follows: Company’s face – leader or person representing the company in communication + client’s cases + newshooks and actualisation. Read more in the article ✨

The PRmoment Awards are just around the corner! 🏆 As a judge for the Best Use of Creativity category, I'm thrilled for the celebration of outstanding PR achievements Here are three standout features from this year's entries that truly impressed me: 1. Purpose-driven campaigns: This year saw a remarkable increase in campaigns driven by purpose. It was truly inspiring to witness the creation of incredibly poignant campaigns that evoke strong emotional responses. The commitment to making a meaningful impact is palpable. 2. Relatable insight: There's nothing quite like coming across an entry where the insight instantly resonates. It's like a lightbulb moment where you just "get it" from the start. I'm always impressed when the creative concept effortlessly connects with absolute truths, requiring minimal explanation to grasp its brilliance. 3. Results that speak volumes: At the heart of every exceptional campaign lies tangible results that speak for themselves. I've been particularly impressed by entries that not only drive behaviour change but also back it up with impactful statistics. It's clear that these campaigns are making a real difference in the world. Get ready to witness excellence at its finest as we come together to celebrate the power of creativity in PR. 🌟 #PRmomentAwards #PublicRelations #CreativityUnleashed #CelebratingExcellence www.prmomentawards.com

Who should be listed in our Ekspertnetværk? ✍ We’re in touch with a lot of PR professionals, experts in their area. Some of them are our clients, some are not. We also talk to a lot of organizations that are not sure if they're able to do good PR themselves yet. Sometimes, it makes more sense for them to reach out to a PR pro than to buy PR tooling. 🇳🇱 This is why we created the Expertnetwerk in the Netherlands. A page on our website, with 12 short introductions on some great PR professionals from our network. 🇩🇰 We want to start the same in Denmark. We already have a couple of great individual professionals lined up (Miriam Hindsgaul Nicolai Sabro Hansen Asbjørn Riis-Søndergaard), and are looking for more. 👀 For that, I can use input: who do you think should be on this list?

COMCO Mundo leads CIPR webinar on Doing PR in Asia Asia is the largest and most populous continent in the world, with incredibly diverse cultures, beliefs, and experiences. With changes in the region brought about by the pandemic, technological advancement, and the everchanging political climate, how can communications professionals navigate the vast and dynamic markets in Asia as massive paradigm shifts are taking over? Powerhouse and global award-winning communications group COMCO Mundo League of Enterprises sought to answer this question as it led the “Doing PR in Asia” webinar organized by the Chartered Institute of Public Relations (CIPR). The recent webinar was facilitated by COMCO Mundo League of Enterprises’ Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder and CIPR International Committee member Ferdinand L. Bondoy, with guest speakers and members of CIPR sharing their knowledge and expertise on practicing PR in Asia. Read full story here: https://lnkd.in/gBHx3ChH #COMCOMundoLeagueOfEnterprises #Mission2024 #COMCOInADifferentLeague

On July 16th, we celebrated World PR Day — an occasion to mark the changing nature of public relations, where reputation is paramount. Coincidentally, I was born on this day, sharing it with the celebration of World PR Day. Unlike Ivy Lee, a pioneer in PR, I strive to bring a fresh perspective to the industry. Currently, the global PR market is valued at $106.93-billion, and it’s only expected to grow — reaching a projected $144.28-billion by 2028. With the constantly changing, dynamic nature of PR, where the future will be increasingly digitized, reputation matters. PR is crucial for many aspects of society — from managing public crises and educating the public on health to averting potential disasters. As we move forward, it's vital to adapt and innovate our strategies to ensure the sustained growth and relevance of PR. #WorldPRDay #PR #PRmanagement

Cision and PRWeek recently surveyed 400+ senior PR and communications professionals across the world to get their perspective on the industry's biggest trends and challenges. Here are some of the key findings.