Katherine Lacefield (Macdonald)’s Post

View profile for Katherine Lacefield (Macdonald), graphic

Founder @ Just Be Cause Consulting | Empowering Positive Impact | 🎙️ Host of the Just Be Cause Podcast

LOVE this example of a peer-to-peer campaign for animals: take notes everyone 🗒️ One of my clients, Australian Animal Protection Society launched their annual "Snores for Paws" event, where staff and volunteers come together to spend a night in the kennels with the pups 🐕 Here are a few of the things about this peer-to-peer campaign that I love: ☑️The activity is cause-related and mission-aligned: living the dogs' experience is a powerful message. ☑️ Each ambassador will participate in a collective event at the end: great team building opportunity! ☑️ Their fundraising objective has a concrete project: purchasing a transport van 🚐 ☑️ There are incentives to donate, supporting ambassadors in their efforts (a trip to the Hayman Islands 🏝️😍) ☑️They have mobilized many ambassadors (44!), including sponsors, to reach their objective. If you are thinking of launching a peer-to-peer campaign, these are some of the things you need to plan BEFORE launching the campaign: 1️⃣ A long list of ambassadors 2️⃣ Matching donors or sponsors 3️⃣ Incentives or mobilizing activities to boost participation 4️⃣ A concrete objective attached to your fundraising goal I was happy to support Megan Benton, the AAPS Executive Director, in reaching her objective and hopefully winning a trip to a tropical island 🤞! If ever you want to support this campaign and help some Australian pups, I invite you to donate at the link in the comments below ⬇️

Megan Benton -  Snores for Paws – Fundraiser

Megan Benton - Snores for Paws – Fundraiser

2024-snores-for-paws2.raiselysite.com

Katherine Lacefield (Macdonald)

Founder @ Just Be Cause Consulting | Empowering Positive Impact | 🎙️ Host of the Just Be Cause Podcast

3mo

Marc Lefebvre I’m sure you would participate in this hehe

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