🎁 Katie Penner’s Post

𝐓𝐡𝐞 𝐖𝐫𝐨𝐧𝐠 𝐓𝐨𝐨𝐥 𝐂𝐚𝐧 𝐊𝐢𝐥𝐥 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐠𝐫𝐞𝐬𝐬 Don’t just pick a tool because it’s popular. The right tool is one that integrates seamlessly with your tech stack. Make sure it solves real pain points. #SalesTech #ToolSelection #Efficiency 🛠️⚙️

I closed $2.5M without ever being an AE. (There’s a valuable lesson here) When I started BizDev Labs, I didn’t have a script. Every call was unique and different. I didn’t have time to learn best practices. I was spending all my time working for clients. But over time, this approach made the difference. I became a subject matter expert in the industry. I knew all the nuances, the challenges, the trends. Over the past few years, I closed 75+ deals: • I understood my clients’ biggest challenges. • I identified the trends shaping their industry. • I provided solutions tailored to their needs. Each conversation was tailored to their needs. I listened to their problems → providing solutions. I avoided high-pressure tactics → focusing on value. I respected competitors → emphasizing our strengths. Which led to closing a total of $2.5M in deals. People ask how I did this without being an AE. I tell them: “Be a subject matter expert.” Be in the trenches → Understand the market. Then, let your results speak for themselves. Try it out. You might be surprised by the results. 🙂

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗖𝗼𝗻𝘃𝗼𝘀𝗼'𝘀 12 𝗗𝗮𝘆𝘀 𝗼𝗳 𝗖𝗹𝗼𝘀𝗶𝗻𝗴! On the first day of closing, my AI-powered platform gave to me… The best d*mn dialer and a money tree! 💰🌳   Switch to Convoso and make every day feel like a holiday for your sales team: ✅ Connect with leads in under 3 seconds ✅ Turn more conversations into closed deals ✅ Grow your revenue faster than ever before Don’t wait for your pipeline to grow on its own. Complete a demo and we’ll send you your very own money tree. 👉 https://lnkd.in/gXqc75bQ #12DaysOfClosing #Giveaway #LeadGeneration #SalesAI #LeadGeneration #SalesTechnology #BusinessGrowth

Your product demo dazzled them. Your pitch was perfect. Yet they still said no. Why? The real magic happens before you ever enter the room. Swipe through for our 5-step pre-sales strategy that's helped tech companies boost conversion rates by up to 40%. No smoke and mirrors here – just a battle-tested framework to turn skeptics into believers (and believers into customers). 👉 Which step do you think most tech companies overlook? Share your thoughts below! #PreSales #TechSales #SalesStrategy #B2BTech

"Easy decisions, hard life. Hard decisions, easy life." Getting tech-savvy developers to try out your product is easy. Getting decision makers to consider your product is hard. Activating a free trial is easy. Getting buy-in before starting a POC is hard. Giving out discounts is easy. Building business cases that sell the value of your product is hard. If there's one thing I learned in tech sales is that you want to get access to power early in a deal. Else chances are you'll waste weeks working on opps that you never had a shot at closing in the first place. #sales #closing

⭐️ Going CLEAR Day 89: Starting to share our projections... this one is scary because I'll look like a fool if we miss them Passing $1M ARR last month was a great milestone for our warm-signal orchestration platform Warmly,. Next up is gunning for profitability & starting our triple triple double double quest. If you don't know what we do - you will soon. We're leading the way on RevTech 2.0 by turning RevOps people into legends (letting them 100% automate their inbound & outbound). For 2024 I am going CLEAR - posting our live numbers, metrics, fails (so many fails) and being brutally honest in my sincere quest to make our customers crush their pipeline hand over fist. Next week for example I'll post our March sales numbers and churn. Today I want to start releasing my projections - what I think we can accomplish in 2024. I pride myself on someone who says I'm going to do something and then I do it. If I don't do the below this year, then you will all know. But this is the risk in going CLEAR. Luckily I have wizards on my team like Alan Zhao (Click-Through King) 👑, Keegan Otter (Software Cowboy 🤠) and Derek Jackson who do the hard stuff. Anyways - at Warmly, for our GTM motion we are a Warmbound company (aiming for ~50% inbound ARR / 50% outbound ARR). Based on rough historicals, building our brand and licking my finger and putting into the wind, here are the number of meetings we are projecting to hold by month for the year. Dec/Jan are actuals. We exceed 5/6 Feb/March actuals (Feb freemium meetings was 1 below projected). You'll notice that it's split into inbound (freemium + book a demo) and outbound. Outbound: We expect SDRs to nab 15 held meetings (12 SQOs) per month Freemium: We are quite generous here for now but want hand raisers who want to convert to paid (high conversion here) Book A Demo Inbound: Growing the fastest but not always very qualified (a lot of folks we push down to our free tier) Held Meetings needed is our estimate to hit our annual revenue target #metrics #clear #inbound #outbound #warmbound

In the last 6 weeks, we've had >90+ meetings with SaaS founders, executives & investors Everyone's hyped up. The feedback is nearly unanimous: - It’s a great idea - It doesn’t exist - They love it - It’s useful - They want to use it - Our GTM strategy is savage - The TAM/SAM is massive - The opportunity is huge - We’re the right team to do it - Our approach is awesome - They’d give us the money if they had it - The future is face-to-face You’ll be hearing this a lot: “The Future Is Face-To-Face” – but what does it mean? It means that in 6 short weeks, we have: - nearly 50 SaaS companies signed-up for our pilot, - 3 pre-sales (pre-product) - 36 investor meetings booked – 6 in the process – 1 angel closed, - 1 integration completed (Subpage), - 2 distribution expansion partnership opportunities out of our initial niche, - Prototype is fully functional (if you head over to Face2Face.io, submit the form & wait 60 seconds – I might pop-up live in front of you & show you what it’s all about) Cool, so what’s everyone so excited about? Well... (it's starting to sound kitch, but...) The future. They're excited about the future. The future is Face2Face.io Angel-round is now open. Here's my Calendy: https://lnkd.in/gHx3PNWX (shoutout to #BlumaZeigarnik, Nick Kozmin & Tai Lopez)

🚀 DevRel: The Untapped Billion-Dollar Strategy💰 Did you know? Companies with strong DevRel programs see 3x faster community growth and up to $1 billion in new revenue potential 😲 🔑 Why DevRel Matters: 1️⃣ 20% Higher Customer Retention – DevRel creates loyal advocates who stick around. 2️⃣ 60% Market Share Boost – Aligning DevRel with business goals drives exponential growth. 3️⃣ 2x Product Adoption – DevRel bridges the gap between developers and products, fueling innovation. 💡 Bottom Line: DevRel isn’t just about community—it’s about driving real business impact. Don’t miss out on this growth engine! How is DevRel transforming your business? Let’s chat!👇 #DevRel #GrowthStrategy #BusinessImpact #DeveloperRelations #Innovation

🚀 Exciting news for all B2B sales professionals! 🚀 Meet HelloDexter, your ultimate sales sidekick, transforming the way you approach sales with cutting-edge AI-driven solutions. Our platform is designed to streamline your sales process, helping you reach decision-makers at just the right time with the perfect message. Curious about how HelloDexter can take your sales strategies to the next level? Check out our new demo video and see the magic in action: Watch the Demo Video: https://lnkd.in/dcfe9-v3 We'd love to hear your thoughts on how HelloDexter could revolutionize your sales game. Watch, enjoy, and share your feedback! #SalesEnablement #HelloDexter #B2BSales

When you're racing to solve a problem, finally find something (potentially) promising... and then slam straight into a demo request form 🧱💥. A week later you're on what turns out to be just a discovery call (surprise!), and you'll need ANOTHER call to actually see the product. Meanwhile, your problem is getting bigger and uglier by the minute. 😅 I totally get the benefits for sales folks and R&D to get on the phone with prospects. You don't have to convince me it's best to tailor a solution, apply learnings to messaging frameworks, and even inform the product roadmap. I'm on every demo call I can make, and if not, I watch recordings or read summaries. At FrontRace, we absolutely love getting to know our prospects and diving deep into their challenges. Those conversations are everything to us - they help us understand exactly how we can help and shape what we build. But I've been on the other side too, running a thousand miles an hour, juggling stakeholders, and thinking "please, just let me see if this might work and I will be your BFF and am so down to launch this thing ASAP." Let's be real - all our well-intentioned reasons for wanting demo calls mean absolutely nothing to someone sprinting through their day, trying to solve an urgent problem. What matters to them is simple: can this make my life easier, and can I see that for myself? We've been exploring ways to step back and put prospects in the driver's seat - letting them get hands-on with our product earlier in their journey, before committing to a full demo process. Not quite ready for full self-serve yet, but we're learning that sometimes the best way to help is to just... get out of the way. 🚀 So we started using Supademo to create interactive demos and 🤩 Live demos are still a very important part of the journey for us, we just added another optional stop along the way where folks can check us out with as little friction as possible. This helps the sales team as well since this step actually acts as a qualifier. I'd love to learn from other perspectives and hear your stories - the good, the bad, and the "why did we make this so complicated?" 🤔 I also wrote a short blog 🔗 👇 #PLG #SaaSStartUps