Kathy Kunz’s Post

✨ Exciting times in the beauty world! ✨ Hey LinkedIn peeps! As a marketing enthusiast with a passion for the beauty industry, it’s always exciting to witness a campaign that not only captures the essence of a brand but also sets a new standard in the industry. I couldn't just sit and breathe, but I HAVE to talk about the mind-blowing success of Rhode Skin’s Lip Case campaign! (Even though it's been quite a while, but it's better late than never right?) So Rhode Skin recently launched their Lip Case in January 2024, and it’s honestly one of the most innovative beauty campaigns I’ve seen so far. I knew some of celebrity-owned beauty line with their amazing products like the one from Rihanna to Selena but having the Hailey's to step the game was never in my bingo list! This Rhode Skin Lip Case is such a genius move! It combines a phone case and a lip holder into one product. It’s the perfect definition of function meets fashion! Because as we all know, handphones and lip products are essentials we need every day, 24/7, and combining the two is simply brilliant! Of course, the success lies not just in the innovative product but also in the killer branding & marketing strategy. But I won’t spoil everything here—just swipe left to find out what made this campaign so successful. Also, if you find this content interesting, please like or share this post! And if you want to discuss more, let’s chat in the comments below! Thanks, and I hope you have a fantastic day! #MarketingInnovation #BeautyIndustry #RhodeSkin #RhodePhoneCase #CampaignSuccess #DigitalMarketing #BeautyEnthusiast #InfluencerMarketing #ProductLaunch #BrandStrategy

Useful for those of you involved in the beauty industry

Eye-catching billboard, right? Wrinkled fruit = aged skin, classic subliminal ad. As a consumer looking at this billboard, you're probably thinking 'mm...what's a fruit got to do with this' and then you glance again and it doesn't take long to piece together the analogy to our SKIN. That's good marketing and that's how you leave an impact. You now know this red-tube product reduces wrinkles (effective!) As a marketer, for some odd reason, what came to my mind was... 'Wow, what a clever way to work around an ad policy restriction.' Nowadays, seeing a wrinkled fruit vs a plump fruit in skincare ads is no longer the exception but quite the norm. But I wonder... is this ad clever marketing or a sneaky way to bypass ad restrictions (looking at you, META!). Context: If you've run ads on META for skincare brands, you'd know that a 'Before and After' ad addressing skin or weightloss will get rejected. As a marketer, you must find other clever ways to say, "Your life (or in this case, skin) will be different if you use this product." #divergentcontent #subliminaladvertising #branding #Mondaythoughts

Should your brand be on TikTok as a service based business owner, with NO product to sell? Let’s say this - you’re a beautician, you own a salon, and you offer treatments Your main worry is that you’ll get brand awareness on TikTok, but you might not get bookings as you could scale anywhere in the world I get it So, it seems like a waste of time? I personally love to think long term You can definitely book clients on TikTok and be hyper focused with your online bookings and area-targeting BUT, EVEN BETTER THAN THIS… You can use TikTok for brand awareness, GROW your brand/personal brand, and then LAUNCH a branded product I.e. a selection of hair brushes/combs, your own shampoo/conditioner I have worked on SO many projects where we’ve looked at the long term growth of a service based business, and realised that we NEED to think outside the box to stop us from hitting a ceiling My best advice…. GROW ON TIKTOK ESTABLISH YOURSELF LAUNCH A PRODUCT START MAKING ££££ Still stuck? You know what to do ⬇️ https://lnkd.in/eWcUZJ75

✨ Keep your makeup kit and beauty essentials fresh and flawless with the Beauty Mini Fridge! 💄 💖 From foundations to lipsticks and eye creams, store your products in style and keep them at their best! 💅 🎥 Check out this viral Facebook video ad we created for our client showing how our Beauty Mini Fridge transformed their beauty routine and boosted their sales! 🌟 #GlowUp #FreshMakeup #BeautyEssentials #UGC #UGCAds #DigitalMarketing #Ecommerce #ClientSuccess. #tranding #digital #digitalmarketing #ecommercebusiness #community #video #contentcreator #shopify #art #ugc #ugcvideo #videomarketing #brandgrowth #boost #boostyourbrand #marketingagency #success

What does a darn-diddly-arn GREAT email sequence have in common with a darn-diddly-arn GREAT skincare routine? Well, two things actually. 1) Start Strong. 2) Stay Consistent. Just like Saltyface said in this lovely bit of visual marketing that landed in my inbox the other day ☀️ (I LOVE this brand) Firstly, you can start off stronger than the entire cast of Gladiators by doing your research, knowing exactly what your audience needs, what their problems are, what they like, what their possible objections might be and what is going to help them. Same goes for your skin, right? Then, once you've got all this info down to a tee...roll with it. Stick to your routine, tweak it if you need, and always keep looking out for new ideas and opportunities. Whether that's a lightbulb-moment for a creative launch campaign, or adding a weekly oatmeal facemask to your skincare schedule. Just remember. Start Strong. Stay Consistent. For smooth skin AND skyrocketing sales. Simple. Quite a lot of S's there, but there's nothing wrong with a bit of excessive sibilance every now and again. Besides, it's the Year of the Snake 🐍 Oh, that reminds me - Happy Chinese New Year everyone!! PS. Want my help with your email campaigns? Ssssimply sssslither into my DMs (ssssorry not sssssorry…) 🤭 #copywriter #freelance #emailmarketing #vegan #skincare #ecommerce

Correct channel alignments are critical for your clients. Mia Sato writes on the "Tik Tok" effect for beauty. The Verge #marketingtrends #marketingchannels #brandalignment

You know a brand stands out when everyone's talking about it. And, when their waitlist is 200,000-400,000 people deep. Rhode fits the "standout" bill. The viral Rhode lip case seems simple, but it addresses a need that’s not found elsewhere in the marketplace. Mix that with high-performing ingredients and a founder/marketing team with their finger on the audience's pulse, and you have a winner. #Viral #BrandSuccess #BeautyIndustry #Marketing

Shopping hauls, endless advertisements, 10-step skincare routines: social media and overconsumption often go hand in hand. But every once in a while, users try to break the cycle. The latest attempt has been dubbed ‘underconsumption core’, where TikTokers are promoting the concept of only buying what you need and using it until it’s finished or thoroughly worn out. Read more at traveltimes.ie - https://lnkd.in/e43C777F #TravelTimes